It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai. Why is rural marketing so critical? Here are some reasons. Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate …
15 Reasons Why You Shouldn’t Ignore Rural Marketing Read More »
Ecommerce has been viewed as the intelligent way of selling out the products and services. With a technology boom, the customers all over could be addressed and targeted. However, despite of huge reachability, ecommerce business lagged behind in getting hold of rural population until digitalization revolution came in. Government wise tie ups Government has been …
The Rural Market is turning out to be the New Hub for ecommerce Players Read More »
Other than being the central point between the two major market s of North Goa I.E between Panjim and Mapusa. The Town of porvorim was more popular as a suburb which was majorly a residential area which was known to be quiet, adjoining the famous NH 17. The Identity of this porvorim has changed from …
Demonetization and GST implementation are two path-breaking events happened in India recently. Though we can keep on discussing the usefulness or irrelevance of both decisions, there is one positive thing happened due to it. There has been a tremendous increase in the digital awareness in India. After demonetization, cashless became the buzzword.Since there was a …
When 75 percent of the population belongs to the rural market, it is inevitable to build strategies that suit this huge population. However, unfortunately, all our marketing efforts have been centered on the urban population. There were several reasons behind the disparity. Firstly, the rural consumers were not very brand conscious earlier. They were more …
