Dabur is amongst the most trusted names in India for products that are unique, outstanding and natural. It has a wide variety of brands that outshine in the competitive scenario. In the unbearable heat wave recently, Dabur India and Vritti Imedia used their famous AudioWala Bus Stand for reinforcing the effectiveness of Pudin Hara to …
What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market? Well, the majority of the companies are targeting their resources towards the villages …
You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. …
