vritti

Press Releases

Pet ki thandak and Pet ki Badhajmi were buzzwords during Pudin Hara campaign at ISBT Kanpur

Press Releases / By

Dabur is amongst the most trusted names in India for products that are unique, outstanding and natural. It has a wide variety of brands that outshine in the competitive scenario. In the unbearable heat wave recently, Dabur India and Vritti Imedia used their famous AudioWala Bus Stand for reinforcing the effectiveness of Pudin Hara to provide immediate relief from stomach disorders and indigestion. Mr. Sunil Sharma the Head of Activation stated that The idea of choosing bus stand was to do something unique and we had envisioned that it is a place where large footfall happens throughout the year and because of that, providing safe and clean drinking water is a challenge. Jhakarkati Bus Stand (Inter State Bus Stand Kanpur) was chosen due to the high number of registered buses (up to 1000 daily) and the average footfall of 45000 people approx. These statistics make it ideal for contextual communication. A campaign that touched thousands of hearts Mr. Rajesh Radhakrishnan, Directory Vritti iMedia stated that Dabur India and Vritti Imedia worked relentlessly to make this brand activation campaign a grand success. Right from arranging permissions from relevant authorities to ensuring the effectiveness of the audio system and conceptualizing appropriate jingles to live wet sampling; each activity required meticulous planning and flawless execution. Rigorous efforts of two months proved fruitful when the campaign could reach out to thousands of people and offered pet ki thandak (cool sensation in the stomach) and relief from Pet ki Badhajmi (indigestion) by Pudin Hara, the tested and trusted brand. While Pudin Hara jingle stated its benefits, people got a chance to experience its effectiveness in the form of live wet sampling of Pudin Hara liquid and fizz in filtered chilled water. Obviously, the impulse was explicit and impressive. People found it immensely effective in the hot summers of 44 degrees. It was a refreshing experience indeed. The immediate benefit was to successfully capture attention of a large captive audience base. It was a unique and first time in the history in the niche. The success story in hard figures At the end of the day, the effectiveness of any campaign should be reflected in hard data points. As far as the success of this campaign, it was indeed a greatly successful campaign. Mr. Sunil Sharma further appreciated the activation saying it fulfilled our branding objective to the core. The fundamental idea behind this campaign was not only to create brand awareness but to establish a direct association between the cool relief by consuming Pudin Hara in the scorching summers. In only 7 days more than 8055 people used the samples at ISBT Kanpur and a total 46667 samples used in 9 different locations, and over 260 Thousand people estimated heard the jingle. Remembering the fact that the campaign was on for one week only, it was a grand success by all means. Around 45 percent people inquired about the product and its availability. The wet sampling was done in the wholesale markets of Uttar Pradesh, Delhi and NCR which also got an overwhelming response. As per figures, more than 46667 people got relief from the stomach ailments in the duration of one week while the campaign was on. As far as direct sales impact in concern, a surge of sale was visible in the surrounding markets post this activity. It indicates the success of the activity.

Vritti Imedia comes out with flying colors in ACEF ad FLAME Awards

Press Releases / By

The greatest emotional need is to feel appreciated, the clich holds true with an individual as well as an organization. The feeling of cheerfulness is quite apparent when the Director – Marketing Strategies and Public Relation of Vritti Imedia MR Rajesh Radhakrishnan talks to the correspondent about the overwhelming performance in the 6th APAC Customer Engagement Forum and Awards and RMAI FLAME Awards. Both of these awards hold a great recognition in the world of advertising and media. Hence, our success is not just encouraging, but quite special. Certainly, it is the collective success of our whole team that didn’t leave any stone upturned to bring perfection in every project we handled. She says. It is overwhelming to receive the award of Most Admired BTL Agency for Customer Engagement in the event. It proves that our efforts are recognized by our clients, and they feel us their partners and not an outsourced media agency. Winning award at ACEF is something very special ACEF program is an international level program guided by advisory members of international repute. The programs focus on different aspects of branding such as Branding, Marketing, Rural Marketing, and CSR. The programs are planned for GCC Continent and Asia Pacific Region. Hence, winning an award for the best customer engagement is really a proud moment. Other that this award which is the Organization Award , we won three Gold in the BTL Activities category, one Gold in the Non-traditional Media category , and one Silver in Events & Promotion category. Thus, it was an all-round performance. She exclaims. RMAI Flame Awards, another feather in the crown Not only ACEF Awards, but Vritti iMedia showed excellence in another important event, the RMAI FLAME Awards. It is the most acclaimed award program that celebrates the best of the best in rural marketing and communication. Rural marketing is always our strong point because we are among the pioneers who recognized the potential of the niche. The fact gets substantiated by the overwhelming performance in the FLAME Awards. We bagged one Gold, three Silver and one Bronze in different award categories there. We get awards in different categories like arranging the best-integrated campaign, using technology in the best manner, using traditional congregation platforms, and conceptualizing small budget programs.

Vritti iMedia celebrates 11th foundation anniversary today

Press Releases / By

Vritti i-media, the pioneers in advertising niche, celebrates the 11th foundation anniversary. The company earns a great respect and recognition with its ability to introduce unique and innovative solutions. Our correspondent talks to the CEO of Vritti. Which is the achievement that thrilled you the most? Our correspondent is eager to know about it. Answering to the question CEO of Vritti says, Every achievement is thrilling for me because there is a lot of blood and sweat behind the success whether it is big or small. What is important is; one must set his or her own standards and try to overachieve it. Hence, it is difficult to rate any particular achievement outstanding. However, Audiowala Bus Stand and media campaigns conducted in Kumbh Mela and Pandharpur Wari can be mentioned because they got a great accolade. Not only media and our clients but even competitors also appraised it. He says joyfully. Specialization, is Vritti aiming for it? Our correspondent asks about the strategy of Vritti iMedia in the backdrop of increasing emphasis on specialization. How effective is the management about tackling the changing scenario? CEO of Vritti iMedia elaborately responds to it. See, we have never believed in the so-called specialization myth. We believe in 360-degree solutions that can take care of diversified business needs. It is the reason; we are in event marketing, promotional marketing, kiosks and canopies, rural marketing, outdoor marketing, billboards, hoardings and banners. With a team of highly enthusiastic performers, we have been able to deliver remarkably effective campaigns. When the team is innovative and creative, it can focus on multiple things simultaneously. It is like compartmentalization of creative energy. I am glad to tell that the Team Vritti has achieved remarkable milestones in these 11 years. The journey has been marvelous so far. I am confident that we will be able to conquer new heights by raising the bar. He concludes. What about the future strategies? Answering about future endeavors, CEO of Vritti i-media is pretty confident that the team will be doing wonders in the coming years. Due to an immense urge of performing better and better, the team will break its win records and reach heights that will be impossible to conquer. As per him, there is a single point agenda of Vritti; to perform better and better. Looking at the brilliant performance so far, Vritti iMedia is certainly going to celebrate many such occasions. We wish them best wishes for a bright future.

Vritti turns out as a winner in ACEF 2016 including most Admired Rural Marketing Agency

Press Releases / By

Great work is always recognized and appreciated in the competitive marketplace When an organisation gets recognition for good work in the presence of business partners and competitors the feeling just adds up. ACEF Program is organized by a team of professionals from India, UAE and Srilakna. Since its inception in 2012, the Program has gained immense popularity and respect. Recently the prestigous ACEF Forum & Awards were announced for “Marketing Capabilities, CSR Activities, Rural Initatives for the year 2016. Team Vritti bagged the gold for the Most Admired Agency for Rural Marketing and also bagged a rich haul of six other awards including three golds and three silvers; in the prestigious ACEF Awards 2016. Wining seven awards is a distinct achievement in ACEF Awards that takes Vritti iMedia at new heights. Four gold trophies are won in different categories which underlined the all-round expertise of the company. Vritti imedia gets Gold Trophy in the category Most Admired Agency for Rural Marketing. Another Gold trophy goes for Audio Nidhana event. It is in the category of Making the best use of Home Media Third Gold trophy is for the best Integrated Program of the Year for FATAK SE FURR FAST CARD ACTIVITY in the Pandharpur Wari in the month of July. The fourth Gold Trophy is for the Most Innovative Use of Media. All these achievements are extraordinary indeed. CEO of the company congratulated his team for the outstanding success. At the same time he didnt forget to congratulate Dainik Bhaskar, Khushi Advertising, and RC&M Experiential Marketing for winning awards in different categories. Navratna Khoya Paya campaign in the Kumbh Mela got immense praise from devotees and administrative authorities. The unique idea bagged Silver Trophy for in the category Best use of events and promotion. Another two Silver trophies were given to Vritti iMedia for JK Selfie Zone and Navratna Oil Nashik activity in the categories Best rural activation for brand awareness and Best rural activation for Sales Volume respectively. Winning awards become a habit when you perform extraordinarily CEO of Vritti iMedia, Mr Veerendra Jamade talks to our correspondent about what he calls a winning habit of Vritti iMedia. See, when you are recognized for good work, the feeling is amazing. I am glad to say that my team has proved that dedicated efforts and focused approach always pay. We always tried to think out of the box. Whether it is the amazing idea of using the religious occasions like Naskik Kumbh Mela and Ujjain Sinhastha; or it is the integrated program of Fatak se Furr in Pandharpur; our ideas are distinguishingly different. I think it is the secret of our success so far. When you are remarkably different from others, you become a crowd puller. CEO of the company hopes that the team will continue the habit of winning awards. The journey so far has been pretty exciting, and he is looking forward to many such milestones. Winning ACEF Award is a big achievement. It proved that dedicated efforts and focused approach always pay for the top performers.