When you drive a car or ride around town, hundreds and thousands of advertisements catch your eyes. Some are so much influential and effective that they get registered in your memory whereas some dont. Billboards, interior and exterior of public transport, railways, taxis and other commercial vehicles, bridges, and buildings; everywhere you see signage and …
Understand The Background Of Outdoor Advertising In India Now Read More »
In the world of marketing, the term BTL Activation is uttered quite often. Ever tried to understand what it is? Well, the word BTL is the abbreviation of Below the Line. It determines the task of having more one-to-one, direct connection with the customer. It also includes activities such as the distribution of handbills or …
When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the …
Here’s What People Are Saying About Rural Promotion Read More »
In spite of the immense popularity of other advertising mediums, the popularity of outdoor advertising is still high.However, the technological development has made it digital outdoor advertising. Billboard advertising, as it is popularly known, is everywhere. Due to the immense potential of branding impact, it is still a medium of choice.If you want to extract …
10 Useful Tips From Experienced Digital Outdoor Advertising Veteran Read More »
The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of …
Why Experts Say The Rural Marketing Industry Had Gone Way Too Far? Read More »
