vritti

Outdoor Advertising at Prayagraj Kumbh

i-Media Updates, outdoor advertising ideas / By

[vc_row][vc_column][vc_column_text]Kumbh is the sacred confluence of the Ganga, the Yamuna and the mystical Saraswati, at this sacred confluence huge multitudes move like waves in the ocean filled with sense of devotion. The Kumbh Mela comprises of many rituals including bathing ritual, which by far is the most significant ritual performed at Kumbh. Millions of pilgrims take part in the Kumbh bathing ritual at the Triveni Sangam. Performing this sacred ceremony is in accordance with the belief that by submerging oneself in the holy waters, one is purged of all their sins, release themselves and their ancestors from the cycle of rebirth and ultimate attainment of Moksha. The snan dates are very important in terms of pilgrim safety because hundred of people are injured or drown during the snan. The safety of pilgrims is of paramount interest for the govt authorities. In order to help the authorities to combat the issue, Emami has come up with the concept of Life Jackets during the snan for the pilgrims. The pilgrims are given a life jackets that help them stay afloat during their dip in the holy river. These life jackets are bright coloured which also helps in providing vision of the pilgrim wearing them during the snan. Emami plans to save hundreds people during the snan with a noble idea of life saving jackets.[/vc_column_text][/vc_column][/vc_row]

How Prayagraj is Getting Ready For Kumbh 2019

advertising in rural india, rural advertising / By

[vc_row][vc_column][vc_column_text]Religion has always been an imperative part of the Indian culture. India is home to at least 9 recognized religions. Hinduism, the largest religion in India, has different deities resulting in different occasions. One of the most popular occasions is Kumbh Mela. It is a Hindu festival where pilgrims assemble at one place to bathe in holy river. Four fairs are organized at different places – Prayag Kumbh Mela, Haridwar Kumbh Mela, Nashik-Trimbakeshwar Simhastha and Ujjain Simhastha. The places are selected by rotation and it returns to one place after every 12 years. At Haridwar and Prayag, ‘Ardh’ (half) Kumbh Mela is also held after every six years. Ardh Kumbh Mela 2019 is scheduled to happen in Prayagraj. It is slated to run from 15th January to 4th March 2019. It is around a month away and the preparations are in full flow. Railways effort toward safety: The scar of 2013 Kumbh Mela Stampede at Allahabad Railway Station is still fresh in the mind. To make sure none of this is repeated, Indian Railways are geared up to handle the public. They have a detailed plan which includes deploying 800 special trains to transport public to and from the city. The preparations are done by the supervision of NCR, Northern Railway and North Eastern Railway. More than 40 different projects have been commissioned costing around Rs 700 Crore for Kumbh Mela 2019. Housing facilities in the city: More than 12 crore people are expected in Ardh Kumbh Mela 2019. It is a staggering number and will be the largest human gathering. To make sure that there is no problem in their stay, housing facilities are planned by the government. There is staying facility at railway station too. Four big enclosures to house thousands of devotees have been constructed at the Railway station itself. Several temporary tents and shelter homes are being set up in the city. All of this has been done to accommodate pilgrims who are going to visit this holy festival. Makeover of the city The footfall in Ardh Kumbh Mela 2019 is huge and government has taken due notice. To elevate the image of UP and present itself with a difference, complete makeover of the city is happening. If you are visiting Allahabad during this time, you will find the city more colorful. The aim of the Uttar Pradesh government is to provide an experience for the devotees that is going to be remembered by them for a lifetime. Roads, lanes and chowks leading to the holy river are being cleaned. For the 4 akharas, Rs 500 crore have been allocated. Not only this, walls have also been decorated. Centre backed project, Namami Gange, has been projected very well in the form of paintings. Prayagraj and India is ready for Kumbh, are you?[/vc_column_text][/vc_column][/vc_row]

Vritti iMedia Uses Pandharpur Wari for Zee Cinema

BTL Activation / By

If we see the top popular media houses in India, then Zee Entertainment Enterprises Limited is the undisputed leader. With an impressive reach across 171 countries in the world, it reaches up to 1 Billion viewers which is a phenomenal figure! It is in fact, the pioneer in India by starting the first private TV channel in 1995. It never looked back after that! There are several ‘firsts’ in the credit list of Zee. They launched Zee Cinema, the first Hindi movie channel that runs round-the-clock. Despite many movie channels mushroomed in the media space later, Zee Cinema still holds the number-one position with 201 Million viewers. Zee Cinema is involved in the production of movies as well. Vritti iMedia conducted a campaign to improve the TRP in smaller towns (below 100,000 population) in Maharashtra. The campaign was targeted to the age group of 15 to 40. Pandharpur Wari – the best occasion to have the campaign As the month of July comes closer, the devotees in Maharashtra get excited about the most awaited religious event; “Pandharpur Wari”. It is indeed a grand religious gathering where millions of devotees from the remote corners of Maharashtra reach Pandharpur to have a glimpse of their beloved “Vithoba”. Nothing can be a better opportunity to connect to the people who come from rural parts at a time. Zee Cinema wanted to have something unique for better engagement and effective, integrated communication. Modus Operandi Since people from the nuke and corner of Maharashtra go to Pandharpur using the special transport arrangement done by the Maharashtra State Transport Corporation, Audiowala Bus Stand was chosen for awareness. There is a long queue in Pandharpur where people wait patiently for their turn. It was the first time when live darshan was provided to the people on huge-sized Outdoor LED TVs to those standing in the queue. Special Audio and Video campaigns were conducted for the best brand recall. For those who stay in the “Dharmshala” or “Math”, a special screening of the best movies from the Zee library was organized. Zee Cinema live was also available to entertain pilgrims. Not only Audio-Visual, but print media was also effectively used during the event. More than 60000 cloth bags were distributed amongst the people to carry their belongings. It was greatly appreciated by them and gave an excellent brand recall. To connect with the kids; stationary stuff distributed to the school going children. Due to the outstanding quality and impactful branding, the recall was superb. Vritti iMedia is a well-known name for its innovative and creative ideas in the niche of marketing. The expertise of Vritti iMedia and incredible brand image of Zee Cinema established the brand recall and improved TRP amongst the small and medium-sized towns and cities of Maharashtra.

SBI Life At Pandharpur Emphasizes Life Insurance

BTL Activation / By

SBI Life is one of the leading life insurance companies in India that carries the goodwill of SBI, a brand of great repute. It is the joint venture of BNP Paribas Cardif, the well-known insurance company that has an international presence and the State Bank of India. With the widespread network of 23000+branches and around 200 offices in 37 countries worldwide, SBI is an international name. Vritti Imedia conducted a successful event during Pandharpur Wari. The objective was to make the pilgrims aware of life insurance and provide free service to them. Also, the event focused on building the brand by associating with several social development programs. Why is Pandharpur Wari ideal event for such campaigns? The reason is simple; it is the biggest and most beloved religious event in Maharashtra. People from every nook and corner of the state come to Pandharpur to have a glimpse of Lord Vithoba. Taking a holy dip in the Chandrabhaga River and having ‘Darshan’ or ‘Pandharinath’ are two most momentous events in the life of every devotee. The tradition is said to be as old as 800 years and every year, and the number of pilgrims is increasing every year. No wonder, it is the ideal occasion for brand building, brand creation, and promotion. The campaign Two activities were carried out during the event for the brand promotion of SBI Life. Cycle Ambulance To help pilgrims; special cycle ambulance was introduced during the event. It is a cycle specially designed to offer the basic treatment and first-aid to the devotees if there is a medical problem. The promoters were fully trained to provide necessary help to the devotees. Salute to the Selfless service In a mega religious event of Pandharpur Wari, police play a vital role. The event was aimed at saluting the humongous efforts and selfless service of Maharashtra Police. It was a humble effort to show the respect and gratitude by offering a special gift designed for them. Clean drinking water outlets Several strategic locations were identified to offer SBI branded clean drinking water through specially designed outlets. It was named “SBI life branded Clean drinking water Piyo”. Drinking water was offered at various entry and exit points, temple queue and bus depots. Clean drinking water stations at various strategic locations of the city. Statistics More than 2000 raincoats were distributed to police and security personel. 10 health camps were set up to offer free first-aid service to people. 15 distinct locations and 100 cycle ambulance to offer treatment to people. Outcome More than 15K people availed the first-aid facility. 2000 raincoats were distributed as a humble gift to the police and security people. 10K people received first-aid in SBI health camps. 1000 mementos were given to the security people to mark their selfless services.

Ghadi Detergent Event By Vritti iMedia During Pandharpur Wari

advertising in rural india / By

If we rate the religious events in the state of Maharashtra, then Pandharpur Wari (only Wari it is fondly referred as) is the Number One. Every year in the month of July or August, whenever the month of Ashadha falls as per the Hindu calendar, millions of people visit the small town Padndharpur. Lord Vithoba, Pandhari, or Vithu Mauli; the names are many, but the aim is only one; to have a glimpse of their beloved god who stands there eternally. The large gathering of devotees makes it a phenomenal opportunity to promote brands, products, and services. Vritti Imedia feels proud to organize marketing campaigns because it gives a chance to serve not only the clients; but the devotees who forget the materialistic things and get fully charged with devotion. Events organized for Ghadi Detergent Ghadi Detergent is the flagship brand of RSPL Limited, Kanpur. This 5000 Crore company has a diversified conglomerate and enjoys high repute in India. The company aims at providing value for money to the customers by improving products continuously. The objective behind organizing the marketing event was to reach rural customers of Maharashtra those otherwise difficult to reach collectively at such a large scale. Team Vritti Imedia had several rounds of discussions, meetings, and presentations to develop a productive and successful campaign. Two activities were organized to underline the importance of keeping the rivers clean and bringing a momentous change in small steps. The brand ‘Ghadi Detergent’ was a highlight during both events that creates a deep impact in the minds of the users. Saare Mail Dho Daalo Since the product cleans spoiled clothes and makes them spotlessly clean, people could connect with the tagline quite easily. Vritti Imedia set up several washing zones with proper product branding. The washing zone was called ‘Ghadi Ghat’ in line with the bathing ghats of Chandrabhaga river. The washing ghat had all necessary facilities to clean the spoiled clothes of pilgrims. Since the locations were appropriately selected after profound research, people found it very much convenient. Ghadi Detergent free product samples were distributed to them for brand awareness. Pilgrims were informed about the activity in all dharmshalas and maths where they stayed. Soch Badlo Desh Badal Jaega The activity used the popular and effective format of Nukkad Natak to make people aware of the importance of cleanliness. At selected points, the message of “Swachchate cha Dhyas, Vithoba kari niwas” spread amongst the devotees. The meaning of the tagline is “Lord Vithoba resides where cleanliness is maintained”. Thus, pilgrims could relate cleanliness with devotion. Various measures were taken to attract people to the place where Nukkad Natak was played. Inflatable balloons, hoardings, and welcome gates created a cheerful atmosphere. Vritti iMedia used its signature medium, Audiowala Bus Stand to air the spots created especially for creating awareness of the campaign. Amongst 15 surrounding towns, the campaign was advertised. Some statistics Just to give a perception about the grand scale of the campaign, here are some hard facts: 10 washing zones at strategic locations offered the pilgrims the washing facilities. More than 20 ashrams and dharmshalas were covered for sampling, brand engagement activities , and product demonstration. More than 100 direction boards and 10 welcome gates with welcome message installed in the city for brand building. Audiowala Bus Stand announcement at 15 places. Over 50000 free product samples distributed. Outcome The results of both campaigns were overwhelming. Thousands of the devotees engaged with the product and brand during the period. The concept of washing zone was apt because there was a need for a convenient place where people could wash their clothes. Hence, the idea was immensely liked. Overall, it was a successful campaign that not only established the brand for the client but also inculcated the thought of keeping the rivers and the country clean.