vritti

On the Occasion of World Environment Day, Vritti iMedia spreads environment awareness across 500+ Bus Stations

Vritti iMedia spreads environment awareness across 500+ Bus Stations / By

On the Occasion of World Environment Day, Vritti iMedia spreads environment awareness across 500+ Bus Stations Vritti partners with State Transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa in a campaign from June 1- 10 Vritti volunteers to encourage passengers to donate a plastic and get a sapling in return, as a symbol of gratitude Messages for protecting the environment and specifically, avoiding the use and litter of plastic at public places to be played on Passenger Info Systems (PIS) through Audiowala Bus Stand in these bus stations Mumbai, 7th June, 2022: To celebrate the World Environment Day, Vritti iMedia, a leading mass media arm of Vritti Solutions partnered with State Transport Corporations across seven states of India to spread environment awareness through a 360 Degree Marketing Campaign at more than 500 bus stations. Vritti iMedia chose bus stations as a place for spreading awareness because- Most of the times we see bus stations are dirty because we always see plastic wrappers, bottles, bags littered Small towns and rural regions are getting affected by unfriendly environmental practices at a rapid pace Educating the people of small towns and rural regions so that they can protect their beautiful destinations Bus station is a place where masses are present and hence, the best spot to create awareness In a 2 day BTL campaign, Vritti volunteers encouraged the passengers to assemble plastic and donate them. In return, they were gifted with a sapling, as a symbol of gratitude from Mother Earth. To support the BTL campaign, audio messages focusing on sustainability and avoiding the use of plastics on bus stations were played on the digital Passenger Information System (PIS) in between arrival and departure announcements, in the native languages of the states at the bus stations so that they can establish an emotional connect with the audience. The campaign was organized in semi-urban and rural bus stations of Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa (Shirdi, Jalandhar, Ambala, Hospet, Jaipur, Mandi and Panaji- all these bus stations are heavily crowded and have a need of awareness). Vritti iMedia made use of its unique mass media property, Audiowala Bus Stand, which is the country’s largest Digital Audio Network to play the awareness messages via appealing jingles, which were played from June 1-June 10. Moreover, we created environment awareness by conducting a digital campaign (June 1- June 10)- making impactful posts, videos- external as well as internal and running an Awareness campaign on social media. “This is a 360 degree marketing and awareness initiative from Vritti family, to commemorate the World Environment Day. Audiowala Bus Stand being entirely digital, uses limited power and saves paper. In a majority of our campaigns, we prefer to work closely with the Governmentor Government bodies, helping them create an infrastructure, which serves the public and society at large. Hence, all our campaigns have a good Environment, Social and Governance (ESG) flavour to them. ESG is and shall always be a key differentiating factor in all our campaigns,” said Mr. Rajesh Radhakrishnan, Founder-Director & CMO, Vritti iMedia.   Vritti iMedia named this campaign as, ‘#KyaAapSunnRaheHo? (#AreYouListening?) Prakruti ‘Meri’ Zimedaari’. #AreYouListening? is derived from our product, Audiowala Bus Stand, wherein the core focus is always on listening. In our campaign, we are pointing towards listening to the pain of the nature. Prakruti ‘Meri’ Zimedaari is driven from the thought that ‘Change begins from myself’. It is ‘My’ responsibility to take care of the nature. Audiowala Bus Stand is considered to be the most effective and affordable mass media (at the cost of just one paise per person) for creating awareness and has the potential to reach 400 million people every month. About Vritti iMedia: Vritti iMedia is the mass media arm of Vritti Solutions. We are a pioneer of Audiowala Bus stand–India’s Largest Digital Audio Network, located at transit places. Today, this mass medium is present across 7 major states of India- Maharashtra, Karnataka, Punjab, Rajasthan, Goa, Himachal Pradesh and Haryana with a reach of more than 13 million people across 500+ bus station. Vritti iMedia is a sole concessionaire with state transport corporations and operates this ‘Audiowala Bus Stand’ on Build Operate Model. Also, Vritti iMedia also conceptualizes and executes Rural Activations at ST bus stations.

How can Audiowala Bus Stand help in Creating Environment Awareness?

Advertising in Rural & Urban, How can Audiowala Bus Stand help in Creating Environment Awareness? / By

Any authorities or law cannot completely resolve social problems. It has to be resolved through ‘awareness’ and that too, on a grand scale. If you wish to see faster results, then a mass awareness platform is ideal for disseminating information. Audiowala Bus Stand, India’s Largest Digital Audio Network, is a mass awareness platform for disseminating information helpful for solving social problems in India. India has had hundreds of social problems for ages. With time and awareness, social problems are being resolved. However, one problem is taking a lot of time to get resolved- environmental issues. It is challenging for any medium to cater to a vast population for giving out impactful information and promising to make a difference. Vritti iMedia’s unique media property, Audiowala Bus Stand is apt for creating social awareness like environmental issues. Audiowala Bus Stand is a media property located on the bus stations, where lakhs of people are present daily. A mass awareness campaign has the potential to be more successful if conducted in mass places like bus stations. Awareness programs generally do not have a substantial budget. Hence, Audiowala Bus Stand is an affordable platform for any such cause- Only 1 Paise Per Person. The messages need to be appealing. The audio jingles played at the Audiowala Bus Stands are poetic and rhythmic, having an appeal to grab the attention of the travelers. Social messages need to be promoted subtly for better retention. Audiowala Bus Stand gives a golden opportunity to promote these messages between bus arrival and departure announcements. Audiowala Bus Stand gives the scope of communicating in the native language and dialect to increase engagement, establish an emotional connection, and create more impact. This World Environment Day, Vritti iMedia is on a mission to create awareness for protecting the environment. Vritti iMedia, a mass media arm of Vritti Solutions. Audiowala Bus Stand focuses on reaching the masses in the rural and semi-rural regions of these 7 states of India- Maharashtra, Karnataka, Goa, Haryana, Punjab, Himachal Pradesh and Rajasthan. To know more about Vritti iMedia and its Audiowala Bus Stand, call us at +91-9561068555.

Why should Discretionary Products be marketed on Audiowala Bus Stand?

Why should Discretionary Products be marketed on Audiowala Bus Stand? / By

Firstly, let us define what discretionary products are. Discretionary products are not necessary goods and, thus, not required to enjoy primary living conditions. They come somewhere between a necessity and a luxury. For instance, you are buying a Netflix subscription. You have a TV for entertainment. But, you want something more, which fits your pocket and at the same time, gives you a little bit of luxury. So, you buy a paid entertainment subscription, which is one-time cost of a movie ticket in an air-conditioned theatre. Discretionary products have a different importance/excitement to the people living in small towns and rural regions, where spending a little more than the basic products has a new fascination. Due to technology and digitization, lives in the rurban areas have upgraded and are constantly striving to match the urban lifestyle. One way of upgrading the standard of living is through using discretionary products. Now, is the right time for such products to capture the rural markets of India and Audiowala Bus Stand being India’s largest Digital Audio Network, present at 500+ bus stations of the rural regions of 7 major states of the nation gives you the best opportunity to do so. Every day, lakhs of people travel intercity for work in the rural regions. They are very attentive to the bus arrival and departure announcements. In between, if you place the ad for your product with the help of Audiowala Bus Stand, you get a guarantee of receiving a 100% engagement rate for your product. Isn’t this great? The jingles played at the Bus Stations give a golden opportunity for your product to remain in the listeners’ minds. For example, a man has saved Rs. 100 more from his salary, he shall go for a washing powder that promises fragrance along with brightness. So, when he has held the money, while traveling he will think about where to spend, and that is when the jingle plays, which gives him the idea of spending that saved a chunk of his salary. Like the necessary products, even discretionary products need to build an emotional connection with the audience. Therefore, your messaging has to be apt and in the same language/dialect to hit the emotional chord of the audience. Let your audience know why they should spend their surplus on your product, what extra offering they will get and what value it will add to their lifestyle/ standard of living. Audiowala Bus Stand gives you the freedom to deliver your message in your audience’s native language and dialect. Discretionary products need to have a different marketing strategy. They cannot be marketed the same way as your market the necessary products like food, drugs, hygiene or personal care. If a company has 2-3 products, most of the marketing budget is spent on advertising the basic or luxury product. Discretionary products are just an add-on to the company portfolio. Audiowala Bus Stand is a cost-effective choice (only 1 paise per person) to market such products in front of lakhs of people. To know more about Vritti iMedia and its Audiowala Bus Stand, call us at +91-9561068555.  

How Big or Small Education Institutes have used Audiowala Bus Stand for Promotion?

How Big or Small Education Institutes have used Audiowala Bus Stand for Promotion? / By

India is a country where development is experienced at the highest rate- one of the reasons that education sector in India is booming. Every quarter, we hear about new courses and training. Thanks to the numerous opportunities created by the internet and modern technologies! Earlier, education institutes didn’t focus on marketing. They thought word-of-mouth is the best strategy. However, post Covid-19, the scenario of marketing has changed. The survival of businesses was a challenge and so, marketing is taken seriously. Education institutes have gained immense importance in the pandemic era because people sitting at home always thought of applying for courses or taking some training, for which they never had the time before. Admissions in education institutes are open at a mass level. So, why not market them at a mass level? The faster the admissions, the better it is for the education institutes to run their business. Moreover, education institutes have a very different business model that doesn’t permit to spend heavy on marketing. Hence, Audiowala Bus Stand becomes the best choice for mass marketing when it comes to cost-effectiveness- less than 1 paise per person! People from the rural areas and small towns aspire to study in urban education institutes as they find them more advanced. Education centres in the cities love to attract the crowd from small towns and rural areas, for which Audiowala Bus Stand is the perfect platform of marketing. Vritti iMedia presents its unique audio media property, Audiowala Bus Stand, which is the Largest Digital OOH Network of India, present across 7 major states of India- Maharashtra, Karnataka, Punjab, Haryana, Goa, Himachal Pradesh and Rajasthan. This innovative medium has recorded a footfall of 40k people on daily basis. The advertiser’s message/promotion is combined with the bus arrival and departure announcements and thus, creating 100% engagement at the bus stations. Audiowala Bus Stand is said to be the best medium of promotion in the “media dark” areas, which is specifically the rural and the semi-urban regions because the message can be delivered in any given native language and dialect. This establishes a direct connection between the audience and the brand. Today, we are proud to announce that brands, whether big or small, Audiowala Bus Stand can cater to their every requirement in terms of brand awareness and brand engagement. We spoke to 3 of our local Education Institutes and they would love to share their experience of associating Audiowala Bus Stand- APC Academy: This Education Institute offers a variety of advanced courses in Himachal Pradesh. They have been partnering with Vritti iMedia for Audiowala Bus Stand from past 4 years because they believe that Audiowala has fetched them the desired results of mass promoting their centre. Banners and posters are old school mediums for marketing. Audiowala is an innovative way of mass marketing that promises 100% engagement rate. APC Academy has been successful in getting leads through the audio messages delivered via Audiowala Bus Stand. Advanced Technologies: This is a popular and authorized IT professional institute and coaching centre for advanced courses, degree level courses and computers in Himachal Pradesh. They have been associated with Vritti iMedia for Audiowala Bus Stand from past 4 years, which is also their “only” medium of marketing. They love the audio+ video combination of the medium. Moreover, they have experienced enormous leads generation through Audiowala’s messaging. MJ2S Institute: They are providing best IELTS and PTE coaching in Rohtak, Haryana for students who wish to study/settle abroad. They are our 3 months old customers, who are satisfied with the services and facilities provided by the Audiowala Bus Stand for brand advertisement. To know more about Vritti iMedia and its Audiowala Bus Stand, call us on +91-9561068555. 

Purpose-driven market will thrive and exhilarate post-Covid

Purpose-driven market will thrive and exhilarate post-Covid / By

In an exclusive interaction with MediaBrief, Rajesh Radhakrishnan, Founder-Director and Chief Marketing Officer of Vritti Solutions, speaks about the impact of the pandemic on the OOH industry and about how Digital Marketing outsourcing will grow in India. He highlights how digital tech is emerging as a leading platform for rural marketing and outlines how innovative marketing is enabling agro marketing companies to best tap the farmer community. To Know More https://mediabrief.com/exclusive-rajesh-radhakrishnan-vritti-solutions/