As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential. However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable …
Audiowala bus stand: the latest means of promotion Read More »
By, Dhiraj Naik I was just getting into my car when I saw our old neighbor leaving for Panjim, for his usual stroll and to buy his favorite fish. I called him and offered a ride. He accepted the invitation happily as it would save some time on his travel. I was equally happy to …
You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. …
