vritti

Audio Visual Advertising Agencies in Mumbai

Bus stand audio announcements helping rural people to gain information while traveling

Articles and Opinions / By

Do you know about the second largest mode of conveyance in India? Yes, you guessed right, it is the bus network. Though not centralized and structured as the Indian Railways (which is the First Position Holder), it carries millions of people from one place to another. The fleet of state government owned and private buses …

Bus stand audio announcements helping rural people to gain information while traveling Read More »

Audiowala bus stand: the latest means of promotion

Articles and Opinions / By

As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential. However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable …

Audiowala bus stand: the latest means of promotion Read More »

Bus Stand Announcement Advertisements and its Impact in Rural India

Articles and Opinions, Bus Stand Announcement Advertising, Bus terminal Advertising, Bus terminal Advertising in India / By

As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …

Bus Stand Announcement Advertisements and its Impact in Rural India Read More »

India’s Rural Market – “The Fortune at the Bottom Of The Pyramid”

rural marketing, rural promotion / By

Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct …

India’s Rural Market – “The Fortune at the Bottom Of The Pyramid” Read More »