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i-Media Updates

No more ‘PAKAAU’ bus stations!

Advertising in Rural & Urban, i-Media Updates / By

Posted by Missing Billi ‘Mera Bharat Mahan… Sau mai se ab Sau honge entertaan’ There were times when people were less, demands were less and options were nil. But with another century added to our existence, things have seemed to change drastically. The development, the demands and the need for a change are all together responsible for the kind of India that we are living in today. From Hindustan to Bharat to India, it has been a long journey towards development. What development are we talking about here? The development that we are talking about is the Bharat i.e. the rural and semi-urban part of the country which is turning into India i.e. the fast developing part of the country. Understanding the increasing needs and demands in the rural and semi-urban areas, marketers are compelled to draw newer marketing strategies that will help change the current state of Bharat into a better, newer and developed India. Vritti iMedia have designed a new tool is called as the Suddha Desi Auzar that uses public announcement systems at the bus station to communicate with the masses living in Bharat in a way that educates them and at the same time entertains them too. This tool creates the much needed awareness about products that can help the masses improve their lifestyle. The awareness referred here is created by using jingles and rhymes made in simple and understandable language that the people at the bus stations follow. This in way happens to be entertaining to the bored commoner at the bus station. These steps have helped the bus station in the rural areas to be entertaining and informative at the same time.

Audiowala Bus Station

Audiowala Busstand, i-Media Updates / By

Posted by Missing Billi ‘O Bharat maa teri santaan hai hum, Tune diya hume jo bhi… Useke liye tujhe Pranaam’ Prakash reached home in the evening, as soon as he entered home he yelled at the top of his voice to his wife and said, “Arey Sudha, soun rahi ho! Aaj toh mai unsab ko khatam hi kar dunga, koi nahi baachega!!” Sudha wondered who was he talking about and Prakash continued, “Dekho mai kya laaya hu? Good Knight Coil! Ye ghar ke sabhi machhro ko mardega aur muje aachi neendh lene dega.” Sudha giggled and said, “Ye sab kya laaya karte ho, inn maacharo is chutkara pane ke liye?” “Areey vo aaj bus station pe intaazar kar raha tha, tabhi maine ek jaheraat mai soun, ‘Good Knight coil aur laagao maachar bhagao!’ Aur uske advantages baataye. Aysi aur bhi kahi jaheraatain bus announcement ke beech-beech mai aati raheti hai,” explained Prakash. Prakash is one of those millions of people travelling between the bus stations that link rural – semi urban – urban areas, these millions are what Suddha Desi’s target audience is. The buzz of the increasing demand of premium products in these rural and the semi urban areas is to an extent the work of the so called ‘Audiowala Bus Stations.’ The announcement speakers at the bus stations are the medium through which the ads are played at intervals between the schedule announcements. Since the passengers have to compulsorily listen to the announcement to keep up on the schedule, they have to mandatorily listen to the infotaining sound clips that keep playing in intervals. The tool of Suddha Desi is an amazingly designed medium of mass communication that helps in rural marketing and also helps to inform & entertain the bored commoner at the bus station. This in turn creates awareness about the premium products, the demand for which has considerable increased in the rural and semi urban areas. According to researches 75% of the Indian population lives rural and semi- urban areas and today these areas are fast mirroring the urban areas. With proper research and analysis, Vritti iMedia have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.

Suddha Desi Ko Ab Mili Manyata

i-Media Updates / By

Posted by Missing Billi ‘Hum honege kamiyaab… ek din’ OOH advertising today is one of the most essential mediums of advertising, since the scope for marketing and advertising today has grown over the past year. Outdoor Advertising Convention has been recognizing to OOH media leaders and professionals for years, motivating them for their efforts in the field. OAC awards have reached the milestone by completing 10 years of awarding and giving recognition to the leaders. This grand award functions was held at the Grand Hyatt in Panjim, Goa on the 4th and 5th of July. How is a medium of media created? Leaders in the OOH media (Out Of Home advertising) put a lot of thought, look into various aspects in our society and accordingly create a medium of media that best suits for marketing and advertising. One example of the OOH medium of media is created by Vritti iMedia, which they have termed as the Suddha Desi mass communication tool. Suddha Desi tool in itself is a way through which not only rural marketing can be done but the rural lifestyle can also be improved. Suddha Desi is where INDIA meets BHARAT, by saying this it implies that Bharat i.e. the rural India meets the developed part of the country, thereby improving the conditions of rural India. This medium of advertising uses the announcements speakers at the bus stations in the rural India to communicate/advertise premium products and penetrate them into these rural areas. Suddha Desi is a simple, straight and compulsory medium of media, because all the advertisements at the bus stations are played in simple and understandable language that the locals follow and compulsory because the passengers have to involuntarily listen to the announcements speaker to keep up on the bus schedules. But the passengers at the same time are entertained while they await their buses. This tool has been implemented in many rural areas in India and its effects are evident. This amazing tool stands as an asset to Vritti iMedia for which they have won a golden awards in the ‘Zonal Media Owners of the Year – West’ category and a silver awards for the ‘Zonal Media Owners of the Year – South’ category. Along with the awards, Vritti iMedia have bagged a feeling of pride and gratitude towards the recognition they have received. Vritti’s Suddha Desi tool has proven to be awe-inspiring tool for rural marketing as well as advertising, and this has be proven consistently for the past four years as they have won the same awards four times in row consequently.

Pure Native Auzar

i-Media Updates / By

Pure Native Auzar “Naye daur ka naya auzar, suddha desi ka mazaa hi hai kuch aur!” When you visit your native, don’t you want to treasure the fragrance and taste of the food cooked in pure suddha desi ghee that your grandmother has prepared? Similarly, Suddha Desi mass communication tool is built in such a manner that if you were ever to visit your native again, your favorite place to hangout would be the bus stations. This is the chamatkar of this new mass communication tool which is currently being used in rural India, a tool that is made for flawless INFOTAINMENT What is Sudddha Desi Tool? Suddha Desi ek chamatkari auzar hai, jiske bare mai aaj hum charcha karnege, this mass communication tool has been built in such a way that it benefits not only one, but all. This new type of media can neither be compared to radio nor to television. It is altogether a new concept; the main feature of this tool is that the advertising cost for an ad to be aired is just 1 paisa per passenger. Now for example, if you are watching television and you catch a sight of a store advertisement offering you good discounts on grocery but it would naturally slip off your mind by the time you are back from work. Now waiting at the bus station, you suddenly happen to hear the same advertisement in between the announcements; won’t this be a reminder call for you? Yet another advantage of this auzar is that you can simply kill time at the bus station listening to informative news, interesting advertisements and entertaining music. India is a country where people hear you only when you yell. This specially happens at the bus stops in the rural areas where the conductor is yelling at the top of his voice about the destination of the bus, hawker on the street screaming aloud to sell his goods; all of this is to attract customers. In a similar manner this Suddha Desi tool would play audio clips at the bus stations wherein any song clips, important news, offers at the stores and many such audio clips can be play. Vritti iMedia has brought about change in the way rural marketing can be done. Suddha Desi tool has been aired in many rural Indian areas and has also proved to be productive, all thanks to Vritti iMedia.

Vo Kya Hai Jo Passeners Ka ATTENTION Akarshit Kar Raha Hai?

i-Media Updates / By

Posted by Missing Billi ‘Yaatriyaan Kreepiya Dhyaan De, Yaaha Gadi… Aye Dhinka chika Dhinka chika Dhinka chika Aye Aye!’ Bus stations are the heart of India and, are also a meeting point between the urban cities and the rural areas. There are thousands of people travelling between these checkpoints and thus these bus stations are a prime spot to catch the passenger’s attention. Passengers listing to the advertisements through the announcement speakers at the bus stations are the potential buyers, hence ‘A Passenger = A Buyer’. Here, grabbing the passenger’s attention is of utmost importance; and Vritti iMedia have correctly spotted these potential buyers and have accordingly created the tool of Suddha Desi mass communication which best helps grab attention. Why is it that we say the bus stations are the heart of India? Bus stations in the rural India are like malls to the passengers, this is because the bus stations are surrounded by shops and hawkers. And the passengers are masses, buying media from the advertisers who advertise their products through the announcements speakers by listening to these announcements. Now these advertisers have to work hard and create pleasing content regarding their premium products, because this is what is catching the passenger’s attention. And they not only have to grab the attention of the passengers but also have to see to it that their products are easily available in the shops and stores around these bus stations, so that the passengers can go and purchase them. Suddha Desi mass communication tool is an ideal way to market the premium products which will directly lead to sales, and in addition improve the rural lifestyle. Vritti iMedia’s Suddha Desi tool is a simple, straight and compulsory medium of mass communication; simple and straight because the audio advertisements played at the bus stations are in simple and straight language that the locals follow, and these advertisements also Infotain the passenger and compulsory because the passenger have to listen to announcements to keep getting updates on the bus schedules. The audio advertisements through the announcement speaker create a buzz at the bus stations thus keeping alive the spark needed. And in addition all this, the bus station also fulfill the passenger’s expectations by entertaining them at the same time. This can be an amazing selling factor from the advertiser’s point of view thus and thus leading to GROWTH.