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i-Media Updates

Bonding Consumer Relations with Pidilite

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Pidilite Industries has a strong foothold in the Indian adhesive products’ markets.  Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing worked wonders and the campaign proved successful. The brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik and m-seal. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs. Starting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign –The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience’s interest immediately. In terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day. Taking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media’s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.

Draw Your Dreams On The Canvas Of Life

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Putting up your ideas on paper always helps whether in the form of poetry or in the form of drawing on the canvas. And keeping this in mind Colors Channel have come up with an excellent idea of conducting a drawing competition for the schools in the rural areas.  Children who enjoy drawing can participate in this competition and the lucky winner gets a chance to feature his/her name in the famous daily soap Udaan and the lucky kid also gets to visit Mumbai on Children’s day. For the drawing competition, the kids would be given a topic to draw along with drawing paper and sketch pen. A two day time shall be given to the kids to come up with creative drawings. The main motive behind this drawing campaign is to spread awareness about the serial Udaan that features on the channel Colors. Udaan revolves around the story of “Chakor” a small girl who is a bonded labor and her trials and tribulations in life. On this competition day the presenter will also talk about bonded labor that still exists in the country and plagues kids like them who have dreams but cannot fulfill them since they are the mercy of the masters who they have been pawned with. The execution and the ground level activation of this event shall be conducted by Vritti iMedia. The best choice to promote this show is rural India since the show revolves around the rural India. So draw your dreams on the canvas of life and strive hard to fulfill them.

Our Happy Clients Speak

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Vritti I Media has always striven hard to give the clients best of its abilities. We have always lived up to the expectation of the clients by giving them the successful campaigns that not only gave the visibility but also increased the sales. Recently Vritti I media carried out a successful ad campaign for Honda two wheelers which received a superb response. The feedback from the client was also amazing. We had distributed the questionnaire to two dealers and their response is as under Honda Dealer 1 They found ST bus stand as an activation facility to be good and they were very happy with the footfalls which was around 50-100 people per day. They were also very impressed with audio teasers and audio ads that were used to attract the attention of the commuters so overall the response from the dealer is excellent and satisfactory. Honda Dealer 2 In this case the dealer was very happy with our follow up on daily participation activities and overall had a very good experience with campaign co-ordination and management by Vritti I media. Vritti I Media always works as per the client’s brief and suggest the best strategies for promotion of the products or services. They guarantee the best visibility along with growth in the sales.

An Interview with the Expert

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Today we bring to you some excerpts from the interview of Mr Vishwanath K S who is the general manager of Karnataka State Road Transport Corporation (KSRTC). KSRTC transport infrastructure is spread across the state of Karnataka, connecting urban and rural areas alike. On asked about its development, Mr Vishwanath K S said that this program reaches 99.2% of the villages in the state since it has bus stations at even complex villages. Also the infrastructure of these buses is much better than the other buses. Lakhs of people visit our bus stations every day. That is a large audience for any kind of outdoor advertising. KSRTC have also introduced public address system on PPP basis which is fully computerised. We give the database to the vendor and they ensure that the announcements are made promptly and clearly. Such refined announcement system in the semi-urban and rural areas attracts the attention of a very large number of commuters. We are also promoting advertisements on the back and side panels of buses, as well as inside the buses. Currently they have 7000 buses for advertising. On being asked about the modernisation plans he said that they have many more plans in the pipeline and they are also open to the innovative media plans. About the footfalls he mentioned that the majestic areas have a footfall of 7-8 lakhs a day which is considered as huge audience. They also have tie ups with local agency for satellite TV networks in Volvo buses. So overall they have 10000 buses and 50 big bus stations.

Vritti iMedia now flourishes in the automobile sector

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Advertising your product during the Diwali will not only ensure a great visibility but it will also convert the visibility in to sales. In India Diwali is celebrated with great zeal and therefore people splurge a great amount of their income and savings to buy different products. During this time the spending capacity of people increases and what more for a brand than joining hands with Vritti I Media- a medium that gives results. With about 72% people residing in the rural areas and 9% in the semi urban areas Vritti iMedia offers the best ideas to advertise in the Rurban areas. The great example of successful advertising during the festive season is of Honda two wheelers. After brain storming several options for promotions they zeroed down on ST Bus stands as it is an apt place for advertising and engaging with the target audience. A space of 5X10 sqft was used to display the two wheelers. Vritti iMedia ran audio advertisements across 31 bus station in the local language which captured a lot of attention. Honda received around 84000 enquires, 500+ spot bookings and requests for test drives which resulted in increase of sales. The audio medium gave Honda the reach and frequency to support their ground activation which triggered the huge walk inns to watch the display of their product and this thing does not end here it continues till the onset of next festive seasons. Promotions on ST bus stations will always prove to be beneficial and an ideal place as it has a floating population. With a reach of 40000 people a day on a single bus stand, one can imagine the results that can be achieved through advertising on bus stands. So wait no more and make your Diwali prosperous by promoting your product through Vriiti iMedia because if Honda can then why can’t you?? Vritti iMedia does not only make the promises but they give you fruitful results.