Posted by Missing Billi
‘O Bharat maa teri santaan hai hum, Tune diya hume jo bhi…
Useke liye tujhe Pranaam’
Prakash reached home in the evening, as soon as he entered home he yelled at the top of his voice to his wife and said, “Arey Sudha, soun rahi ho! Aaj toh mai unsab ko khatam hi kar dunga, koi nahi baachega!!” Sudha wondered who was he talking about and Prakash continued, “Dekho mai kya laaya hu? Good Knight Coil! Ye ghar ke sabhi machhro ko mardega aur muje aachi neendh lene dega.” Sudha giggled and said, “Ye sab kya laaya karte ho, inn maacharo is chutkara pane ke liye?” “Areey vo aaj bus station pe intaazar kar raha tha, tabhi maine ek jaheraat mai soun, ‘Good Knight coil aur laagao maachar bhagao!’ Aur uske advantages baataye. Aysi aur bhi kahi jaheraatain bus announcement ke beech-beech mai aati raheti hai,” explained Prakash.
Prakash is one of those millions of people travelling between the bus stations that link rural – semi urban – urban areas, these millions are what Suddha Desi’s target audience is. The buzz of the increasing demand of premium products in these rural and the semi urban areas is to an extent the work of the so called ‘Audiowala Bus Stations.’ The announcement speakers at the bus stations are the medium through which the ads are played at intervals between the schedule announcements. Since the passengers have to compulsorily listen to the announcement to keep up on the schedule, they have to mandatorily listen to the infotaining sound clips that keep playing in intervals. The tool of Suddha Desi is an amazingly designed medium of mass communication that helps in rural marketing and also helps to inform & entertain the bored commoner at the bus station. This in turn creates awareness about the premium products, the demand for which has considerable increased in the rural and semi urban areas. According to researches 75% of the Indian population lives rural and semi- urban areas and today these areas are fast mirroring the urban areas.
With proper research and analysis, Vritti iMedia have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.