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Author name: VrittiMedia

Outdoor Advertising Trends in 2023

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Outdoor advertising can bring a massive boost to your business if it combines the right mix of digital and outdoor marketing.  With so many innovative and creative trends in the way companies are engaging the customers, it is essential that we understand how to increase the chances of conversion significantly.  Outdoor branding solutions offer the advantage of affordable solutions, a broad reach of the public, being a key driver of consumer engagement, making an impact with strong designs/visuals, careful storytelling. Digital Branding pitches your product to a specific target group by identifying and focusing on an online audience.  Customer Recognition, Customer Loyalty and Credibility help your brand to stand out from other brands in the same market. Understanding which marketing strategies are right for your business to get the most out of the marketing budget and highest possible conversions. The benefits of combining both can help business get more eyeballs by capturing a more diverse audience. For example, an audio jingle heard at a bus stand can drive traffic to a website or a social media page and a social media campaign can convert visitors into potential leads. It is possible to have a QR code on your business card that can help potential clients access your site immediately. Let us have a look at the trends that are becoming popular with companies for branding solutions: Custom Banners: Customized banners are a great way to promote your brand outdoors. They can be used in a variety of settings, such as trade shows, sporting events, festivals, and more. High-quality banners with eye-catching designs are an effective way to grab people’s attention. Vehicle Wraps: Vehicle wraps are a popular outdoor branding solution. They are essentially large graphics that are applied to the exterior of a vehicle, effectively turning it into a mobile billboard. This type of advertising can be particularly effective in urban areas where there is heavy traffic. Outdoor Digital Signage: Outdoor digital signage is becoming increasingly popular as technology improves. This type of advertising can be dynamic and eye-catching, allowing you to showcase your brand in a unique and memorable way. Digital signage can be used for a variety of purposes, such as advertising, wayfinding, and customer engagement. Sensors, facial recognition software & other smart features allow outdoor billboards to interact with their target audience. There are also some OOH ads today that use augmented reality and another interactive tech to make their campaigns more engaging. Promotional Products: Promotional products such as hats, t-shirts, and water bottles are a great way to promote your brand outdoors. These items can be distributed at events or used as part of a marketing campaign. When people use your promotional products, they are effectively becoming walking billboards for your brand. Guerrilla Marketing: Guerrilla marketing involves using unconventional and often low-cost tactics to promote your brand. This can include things like chalk art, flash mobs, and other creative approaches. The key to successful guerrilla marketing is to be innovative and surprising, while also being relevant to your target audience. Ultimately it will also depend upon the brand’s goals, target audience and budget. It is important to choose a reputed solutions provider to give you the right solutions and multi integrated the traditional and the new. Contact Mindwave Media… the Outdoor Branding specialist for you.

Advantages of Mass Promoting your Brand in India

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What do you think is the strongest sales point of your product/brand? Is it the Pricing, availability, quality or the way it is marketed? 90% buyers go for a brand/product that is marketed well. They prefer to choose a brand which is known and this comes through promotions and advertisements. Promotion of a brand brings credibility, trust and a desire to experience the product. So, how would you influence your target audience to believe that your brand is the best choice for them? Companies are hugely focused on mass marketing the product. Mass promotion in India can reduce the marketing cost with an increased number of people targeted. Simply put, mass marketing is a strategy where the brand appeals to the whole market with the same broadcast message that will reach the largest number of people at the same time. Traditional examples of this kind of strategy would be television, radio, print and newer methods would be mass SMS, WhatsApp Messaging. The idea of mass marketing is to reach the largest possible audience at one go and influence, persuade or woo the customer into buying the product at the end. Audiowala Bus Stand is also a mass medium to promote your brand through attractive audio jingles. Imagine jingles playing in native languages and dialect, establishing a direct connection with your audience! Advantages of mass promotion on bus stands are…..

Benefits of Digital Audio Media for Brand Advertising

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Digital Audio is now a seamless, the most go-to media platform to deliver your message while the Target Audience is right in front of you. Audio media has made it easy for the brands to just target one sense (ears), rather than two senses (eyes). And, especially when your customers are in a rush, they just want their minimum senses to be used. There are more such benefits of brands to use Digital Audio Advertising- Wish to go for Audio Ads? Connect with Vritti iMedia, property owners of Audiowala Bus Stand, India’s Largest Digital OOH Network.

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Vritti iMedia on eco-drive at 500+ bus stations

Vritti iMedia on eco-drive at 500+ bus stations / By

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity. On the occasion of World Environment Day that was observed on June 5, Vritti iMedia, the mass media arm of Vritti Solutions, partnered with state transport corporations across seven states to spread environment awareness through a multi-format campaign at more than 500 bus stations during June 1-10. In the BTL Activation campaign, Vritti volunteers encouraged passengers at the bus stations to donate plastics to them. In return, they were gifted a sapling. To support the BTL campaign, audio messages focusing on sustainability and avoiding littering of plastics were played on the digital Passenger Information System (PIS) in between bus arrival and departure announcements. The messages were played in the native languages of the states at the bus stations. The campaign was organised in semi-urban and rural bus stations of Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa. Vritti iMedia made use of its unique mass media property, Audiowala Bus Stand to play the awareness messages via appealing jingles, which were played from June 1-June 10. The campaign was backed with a digital campaign – making impactful posts, videos, and a social media campaign. “This is a 360 degree marketing and awareness initiative from Vritti family, to commemorate the World Environment Day. Audiowala Bus Stand being entirely digital, uses limited power and saves paper. In a majority of our campaigns, we prefer to work closely with the Government or Government bodies, helping them create an infrastructure, which serves the public and society at large. Hence, all our campaigns have a good Environment, Social and Governance (ESG) flavour to them. ESG is and shall always be a key differentiating factor in all our campaigns,” said Rajesh Radhakrishnan, Founder-Director & CMO, Vritti iMedia. Vritti iMedia named this campaign as, ‘#KyaAapSunnRaheHo? (#AreYouListening?) Prakruti ‘Meri’ Zimedaari’. #AreYouListening? is derived from its product, Audiowala Bus Stand, wherein the core focus is always on listening. “In this campaign, we are pointing towards the pain caused to Nature. Prakruti ‘Meri’ Zimedaari is driven from the thought that ‘Change begins from myself’. It is ‘My’ responsibility to take care of the nature,” said Rajesh. Vritti iMedia chose bus stations as a place for spreading environmental awareness as bus stations in the country are littered with plastic wrappers, bottles, and bags. Also as the agency says, a bus station with its crowd is an ideal place to create awareness among people of small towns and villages. To Know More

On the Occasion of World Environment Day, Vritti iMedia spreads environment awareness across 500+ Bus Stations

Vritti iMedia spreads environment awareness across 500+ Bus Stations / By

On the Occasion of World Environment Day, Vritti iMedia spreads environment awareness across 500+ Bus Stations Vritti partners with State Transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa in a campaign from June 1- 10 Vritti volunteers to encourage passengers to donate a plastic and get a sapling in return, as a symbol of gratitude Messages for protecting the environment and specifically, avoiding the use and litter of plastic at public places to be played on Passenger Info Systems (PIS) through Audiowala Bus Stand in these bus stations Mumbai, 7th June, 2022: To celebrate the World Environment Day, Vritti iMedia, a leading mass media arm of Vritti Solutions partnered with State Transport Corporations across seven states of India to spread environment awareness through a 360 Degree Marketing Campaign at more than 500 bus stations. Vritti iMedia chose bus stations as a place for spreading awareness because- Most of the times we see bus stations are dirty because we always see plastic wrappers, bottles, bags littered Small towns and rural regions are getting affected by unfriendly environmental practices at a rapid pace Educating the people of small towns and rural regions so that they can protect their beautiful destinations Bus station is a place where masses are present and hence, the best spot to create awareness In a 2 day BTL campaign, Vritti volunteers encouraged the passengers to assemble plastic and donate them. In return, they were gifted with a sapling, as a symbol of gratitude from Mother Earth. To support the BTL campaign, audio messages focusing on sustainability and avoiding the use of plastics on bus stations were played on the digital Passenger Information System (PIS) in between arrival and departure announcements, in the native languages of the states at the bus stations so that they can establish an emotional connect with the audience. The campaign was organized in semi-urban and rural bus stations of Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa (Shirdi, Jalandhar, Ambala, Hospet, Jaipur, Mandi and Panaji- all these bus stations are heavily crowded and have a need of awareness). Vritti iMedia made use of its unique mass media property, Audiowala Bus Stand, which is the country’s largest Digital Audio Network to play the awareness messages via appealing jingles, which were played from June 1-June 10. Moreover, we created environment awareness by conducting a digital campaign (June 1- June 10)- making impactful posts, videos- external as well as internal and running an Awareness campaign on social media. “This is a 360 degree marketing and awareness initiative from Vritti family, to commemorate the World Environment Day. Audiowala Bus Stand being entirely digital, uses limited power and saves paper. In a majority of our campaigns, we prefer to work closely with the Governmentor Government bodies, helping them create an infrastructure, which serves the public and society at large. Hence, all our campaigns have a good Environment, Social and Governance (ESG) flavour to them. ESG is and shall always be a key differentiating factor in all our campaigns,” said Mr. Rajesh Radhakrishnan, Founder-Director & CMO, Vritti iMedia.   Vritti iMedia named this campaign as, ‘#KyaAapSunnRaheHo? (#AreYouListening?) Prakruti ‘Meri’ Zimedaari’. #AreYouListening? is derived from our product, Audiowala Bus Stand, wherein the core focus is always on listening. In our campaign, we are pointing towards listening to the pain of the nature. Prakruti ‘Meri’ Zimedaari is driven from the thought that ‘Change begins from myself’. It is ‘My’ responsibility to take care of the nature. Audiowala Bus Stand is considered to be the most effective and affordable mass media (at the cost of just one paise per person) for creating awareness and has the potential to reach 400 million people every month. About Vritti iMedia: Vritti iMedia is the mass media arm of Vritti Solutions. We are a pioneer of Audiowala Bus stand–India’s Largest Digital Audio Network, located at transit places. Today, this mass medium is present across 7 major states of India- Maharashtra, Karnataka, Punjab, Rajasthan, Goa, Himachal Pradesh and Haryana with a reach of more than 13 million people across 500+ bus station. Vritti iMedia is a sole concessionaire with state transport corporations and operates this ‘Audiowala Bus Stand’ on Build Operate Model. Also, Vritti iMedia also conceptualizes and executes Rural Activations at ST bus stations.