vritti

Author name: VrittiMedia

Infinite chances, Definite safaltaa

Advertising in Rural & Urban, rural yatras and jatras / By

Posted by Missing Billi ‘Log nachu kirtanache rangi, Vritti dnyandeep lavu jagi’ (People Will dance to the tune of kirtan and Vritti will light the lamp of knowledge to them) India is home to many cultures and there are numerous festivals and days which are celebrated 365 days of the year. One such example is the Pandharpur wari which is a pilgrim on foot that takes place every year during Ashadi ekadashi i.e. June-July as per the Marathi calendar. Millions of people from rural to semi-urban to urban areas of Maharashtra take part in this yatra to praise Lord Vitthal on the auspicious day. What could you best think of doing with such an audience? First of all, to have such a mass gathered at one place going in the same direction is like a cherry on the cake for all the marketers looking for huge audiences. This could be one of the best places to carry out marketing activities and penetrate premium goods in these rural and semi-urban areas. And with the kind of development that India is seeing today in the rural and the semi-urban areas, it is pretty obvious that a good outcome can be achieved. Vritti has understood the scenarios in the Indian market and have accordingly planned steps towards marketing in these areas. For the past years Vritti has been actively pushing products like the TATA swatch water purifier, Good Knight coils and many such premium products in these areas taking a leap towards developing India. Along with using strategies like distributing pamphlets, brochures and booklets, installing stalls, mobile stalls, putting up hoardings & banners; they have also brought about a change in the way rural marketing can be done. They have innovatively created the tool for mass communication in these rural and semi-urban areas which they call it as the ‘Suddha Desi’ tool. This tool uses the public announcement systems at the bus stations to advertise premium products with the regular bus schedules. This in a way creates awareness about the products that can be useful for people in these areas and for the marketers willing to promote their products in these areas.

Cabin wali PPT bhool jaao! This is Rural Marketing!

rural marketing / By

Posted by Missing Billi ‘Jab sunnega India… tab hi toh baadega India’ Markets are made, not found. This is especially the case with our rural Indian market. When we compare the rural market to the urban market the imperative difference is not only the income but also the infrastructural and the socio-cultural factors. Looking at it from the Indian point of view, rural marketing has emerged as an important marketing discipline because India still is in the developing phase and 75% of the population lives in approx. 6 lakh villages in the rural India. How is a rural market to be studied? Marketing in rural areas is no rocket science but has to be studied taking different factors into consideration. These factors may include mindset of the people, general awareness, affordability and acceptability. In this case, Vritti iMedia have studied the rural Indian market fully and thereupon initiated a tool for mass communication which suits for rural marketing as well. They call this tool as the Suddha Desi tool, which uses the announcement speakers at the bus stations to broadcast advertisements in the form of entertaining audio clips which educate, attract and entertain the awaiting passengers. This tool is made accounting several factors to consideration like the mindset of the people at the bus station, which is pretty much gullible; the gap of knowledge i.e. product awareness which is filled with the advertisements from the announcement speakers at the bus station. Considering Vritti’s Suddha Desi tool as a tool made for rural marketing in India to educate and entertain the passengers at the bus station, we can conclude that rural marketing is no rocket science and is to be looked at just like any other market is.

Audiowala Bus Station

Audiowala Busstand, i-Media Updates / By

Posted by Missing Billi ‘O Bharat maa teri santaan hai hum, Tune diya hume jo bhi… Useke liye tujhe Pranaam’ Prakash reached home in the evening, as soon as he entered home he yelled at the top of his voice to his wife and said, “Arey Sudha, soun rahi ho! Aaj toh mai unsab ko khatam hi kar dunga, koi nahi baachega!!” Sudha wondered who was he talking about and Prakash continued, “Dekho mai kya laaya hu? Good Knight Coil! Ye ghar ke sabhi machhro ko mardega aur muje aachi neendh lene dega.” Sudha giggled and said, “Ye sab kya laaya karte ho, inn maacharo is chutkara pane ke liye?” “Areey vo aaj bus station pe intaazar kar raha tha, tabhi maine ek jaheraat mai soun, ‘Good Knight coil aur laagao maachar bhagao!’ Aur uske advantages baataye. Aysi aur bhi kahi jaheraatain bus announcement ke beech-beech mai aati raheti hai,” explained Prakash. Prakash is one of those millions of people travelling between the bus stations that link rural – semi urban – urban areas, these millions are what Suddha Desi’s target audience is. The buzz of the increasing demand of premium products in these rural and the semi urban areas is to an extent the work of the so called ‘Audiowala Bus Stations.’ The announcement speakers at the bus stations are the medium through which the ads are played at intervals between the schedule announcements. Since the passengers have to compulsorily listen to the announcement to keep up on the schedule, they have to mandatorily listen to the infotaining sound clips that keep playing in intervals. The tool of Suddha Desi is an amazingly designed medium of mass communication that helps in rural marketing and also helps to inform & entertain the bored commoner at the bus station. This in turn creates awareness about the premium products, the demand for which has considerable increased in the rural and semi urban areas. According to researches 75% of the Indian population lives rural and semi- urban areas and today these areas are fast mirroring the urban areas. With proper research and analysis, Vritti iMedia have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.

Suddha Desi Ko Ab Mili Manyata

i-Media Updates / By

Posted by Missing Billi ‘Hum honege kamiyaab… ek din’ OOH advertising today is one of the most essential mediums of advertising, since the scope for marketing and advertising today has grown over the past year. Outdoor Advertising Convention has been recognizing to OOH media leaders and professionals for years, motivating them for their efforts in the field. OAC awards have reached the milestone by completing 10 years of awarding and giving recognition to the leaders. This grand award functions was held at the Grand Hyatt in Panjim, Goa on the 4th and 5th of July. How is a medium of media created? Leaders in the OOH media (Out Of Home advertising) put a lot of thought, look into various aspects in our society and accordingly create a medium of media that best suits for marketing and advertising. One example of the OOH medium of media is created by Vritti iMedia, which they have termed as the Suddha Desi mass communication tool. Suddha Desi tool in itself is a way through which not only rural marketing can be done but the rural lifestyle can also be improved. Suddha Desi is where INDIA meets BHARAT, by saying this it implies that Bharat i.e. the rural India meets the developed part of the country, thereby improving the conditions of rural India. This medium of advertising uses the announcements speakers at the bus stations in the rural India to communicate/advertise premium products and penetrate them into these rural areas. Suddha Desi is a simple, straight and compulsory medium of media, because all the advertisements at the bus stations are played in simple and understandable language that the locals follow and compulsory because the passengers have to involuntarily listen to the announcements speaker to keep up on the bus schedules. But the passengers at the same time are entertained while they await their buses. This tool has been implemented in many rural areas in India and its effects are evident. This amazing tool stands as an asset to Vritti iMedia for which they have won a golden awards in the ‘Zonal Media Owners of the Year – West’ category and a silver awards for the ‘Zonal Media Owners of the Year – South’ category. Along with the awards, Vritti iMedia have bagged a feeling of pride and gratitude towards the recognition they have received. Vritti’s Suddha Desi tool has proven to be awe-inspiring tool for rural marketing as well as advertising, and this has be proven consistently for the past four years as they have won the same awards four times in row consequently.

Rural advertising has a new trend

rural marketing / By

Posted by Missing Billi ‘Suddha Desi ka chamatkar layega bharatiya gaaon mai parivartan’ Rural India now is rapidly mirroring Urban India. Rural India accounts 50% of the GDP and comprises upto 70% of the country’s population, which naturally means that such areas have now become a new hub for investment. And due to this fast growing transformation in rural areas, companies willing to market in these areas are finding for new and innovative ways to market their products. The urge of innovative marketing strategies in rural India has encouraged Vritti to create a new mass communication tool, and they have coined this as, Suddha Desi Tool. What is Suddha Desi all about? Suddha Desi is ‘Where India meets Bharat,’ a well developed mass communication tool, which is made to reach new heights in rural marketing.  This tool has been made keeping in mind the rural Indian aspects which will best help to target the rural audience. In fact many products have already been marketed using this tool of Suddha Desi. This auzar can neither be compared to television nor to radio because it is altogether a new concept. And it is made keeping the ‘Out Of Home’ advertising (OOH ad) factor into consideration. Television is tool which can reach only to people who have a television and Radio also is an option for the individuals if they want to hear it or not. Suddha Desi uses the announcement speaker at the bus stations to market products and this innovative tool is designed in such a way that the commuter waiting at the bus station has to mandatorily listen to the advertisements in order to keep up on the schedule for his bus. Using this new auzar, products like TATA water purifier, TATA salt, Good knight coils and many more products have already been marketed. And the reach is evident. This tool can do wonders and can keep the marketers surprised; such is the approach of this new auzar created by Vritti . Vritti wants to teach India how to live. And they are one step closer to doing this by helping market premium products in these rural Indian villages and giving them a newer and better lifestyle. Now that Vritti has given this tool, it is upto the marketers to define ‘What is it that is catching the passenger’s attention?’