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Author name: VrittiMedia

Vritti’s Success story on the Vicco Campaign!

Client campaigns, i-Media Updates / By

Ayurvedic science has been gaining a lot of significance and popularity all across the globe due to its great therapeutic value. Ayurvedic medicines have the best quality of being free from any side effects. These kind of medicines can be used for people of all age groups and can be totally harmless. But its effect is magical. It is considered as the perfect science of life and is the most remarkable knowledge of human health and longevity mechanism. This herbal science is a wonder to mankind if used in a very wise and prudent manner. Since the time Ayurveda was introduced to mankind, its impact on the coming generations got reduced due to growth of medical science and its instant solutions to major diseases but with side effects! It was very well retained by the Vicco Group of Companies who are the manufacturers of Indian Ayurvedic Herbal Medicinal Products since the year 1952. Their exclusive range of ayurvedic products is promoted by Vritti iMedia who have been associated with Vicco for its promotional campaigns for past many years. This well known ayurvedic brand was promoted by Vritti on Bus Stands with their Audiowala Bus Stand Campaign in rural areas of states of Punjab, Karnataka, Maharashtra in their respective regional languages, buses being their major mode of transport. It has now been introduced in Goa as well. Goa is best known for its tourism, as well as its local markets, Vicco as a product made wonders after being introduced in the region of Goa. The ayurvedic cream – Vicco Turmeric is best to introduce for skin care in areas like Goa, known for its beaches! There are various reasons why Goa is the best market to introduce Vicco products apart from other states. It was played in more than 200 locations for duration of one year. The results have been enormous. For rural areas, awareness of such brands is mandatory as these brands best suit their requirements. Vicco is now in the minds of almost 90% population all thanks to promoters like Vritti iMedia for their extensive hard work and effort for the betterment of Indian population. Vritti iMedia has a team of experts working on each campaign and they have taken the idea of Rural marketing to a whole new level.

Here’s a huge Platform for your Brand promotion – The Kumbh Mela

rural marketing / By

A Kumbh Mela is a very important aspect of Indian Mythology. It was said that when demons and Gods were fighting over the nectar, Lord Vishnu flew away with the pot of nectar and spill drops of nectar at Nasik, Ujjain, Hardwar and Prayag, where we now celebrate the Kumbh Melas. It is celebrated with great show and pomp. It’s a breath taking scenario at the fare to the see crowd go crazy and see devotees perform rituals, religious discussions, devotional singing, mass feeding of holy men and women and poor, out of which bathing is considered as most sacred and takes place at the bank of river in Trimbakeshwar, the holy town in Nasik. A Kumbh Mela happens every twelve years and it will happen this year i.e. 2015 from 14th July to 25th September The Kumbh MeIa draws millions of devotees and tourists from all over the country and the world. This year they are expecting a crowd of 1 Cr. visitors in the city. It is a huge platform for creating awareness about various products and services to such a large audience. Vritti iMedia has taken an initiative in participating in this event with various properties for marketing, branding and customer engagement. Branding on various information and direction boards which are above 1500 in the entire venue, LCD & LED screens for promotional and informational purpose, human banners, police watch towers, entrance gates and many more such locations that can reach maximum target audience. Vritti has used the platform of Kumbh Mela with the intention of promoting various brands and its products in such a way, that your brand gets maximum reach. Such initiatives have made a lot of difference to various brands and its marketing and promotional activities and the same is expected for the Kumbh Mela. Download Vritti’s Promotion Plan.

Recognition for Rural Marketing by Flame Awards of RMAI!

rural marketing, rural promotion / By

Flame Awards is instituted by Rural Marketing Association of India (RMAI) which is a National body that aims at promoting, improving, developing rural marketing in India. RMAI introduced the Flame Awards in 2006 with the intention to give recognition promotion, marketing and initiatives in rural areas of the country. It is a platform that helps various institutes and organizations for rural marketing to share and showcase their best works in the domain of rural promotion. Flame Awards 2015 got an over whelming response from lead corporate brands, rural agencies, media companies, NGO& development sectors. http://flameawards.com/A highly experienced jury from diverse industry sector judged the entries. Many upcoming as well as renowned organizations received recognition for the exceptional work and effort in the field of rural marketing. Flame Jury offered 1st Gold for the Pandharpur campaign of Goodknight Fast Card to Vritti iMedia as on ground promotion of the year for Brand Awareness. It was stated to be a brand activation that leads to enhancing the brand’s image through awareness, communication of unique features or other intangible objectives. It also attained 1st Silver for the same campaign under the category of ‘Use of Traditional Congregation Platform, An activation for a brand through an existing / traditional media channel on ground. For eg. Melas, Haats, Festivals. The achievement was even more over whelming for Vritti iMedia when they achieved another award of 1Silver for the same campaign in the category of Best Initiative of the Decade. Good Knight Fast Card Pandharpur Campaign : http://youtu.be/daQ-wkcVUFk Another Category of OOH Campaign of the year was awarded to Vritti iMedia as 1 Silver for promotion of Punjabi Film “Double di Trouble” http://youtu.be/LLZf0i60iy4 – A campaign using OOH as a medium for rural and small town audience reach to the advantage of the brand / message. 1 Bronze was also awarded for the Parle Marie Campaign using the Audiowala Bus stand and an award for the Best Initiative of the Decade. Parle Audiowala Bus stand Campaign : http://youtu.be/U1D0euFjW_Y Many such organizations have been awarded for their phenomenal efforts in rural marketing. Organizations like Vritti http://www.vrittiimedia.com/ have taken initiatives to promote brands and its services in rural market with help of such exceptional campaigns. Awards like these serve as a motivation to organizations that are willing to spread awareness among the rural population. It is high time to get over the media dark in the rural areas and flourish our country with knowledge, awareness and information for any and everything!

Rajasthan’s Rural Promotion!

rural marketing / By

Rural Marketing has become a vital activity in most parts of India as many areas have still not been reached by mass media like television, newspapers, radio, internet etc. Many areas are still considered to be in Media Dark due to lack of availability of technology and other such facilities. Many regions of the country have still been overly populated by illiterate. The population needs to be made aware about the new products and services in the market. This can happen through the growth of media in these regions. Media that cannot reach the rural India, leaves the population unaware of the facilities that they can avail and make their day to day life easier. Various marketing and promotional strategies need to be implemented for reaching the rural masses. It is the need of the hour to create awareness in these rural regions. Vritti iMedia and many such organizations have helped in promoting rural marketing by using strategies like ‘Audiowala’ Bus stands in various rural Regions. In the past few years, Vritti iMedia has expanded its horizons in regions of Maharashtra, Goa, Karnataka, Punjab and they have now started focusing on the rural areas of Rajasthan, considering the fact that most of the areas of Rajasthan are in the media dark and Bus is a major mode of transport in the desserts of Rajasthan.  A Reach of 28 Million people in Rajasthan, 9 lakhs per day in almost all bus stands in Rajasthan. The network is getting expanded day by day and this campaign is shaping up well in this state. Vritti iMedia has given its efforts in making the rural areas aware of many brands, its products and services.

Successful Campaigns of 2014

Audiowala Busstand, i-Media Updates / By

2014 has been a year full of achievements, not only for the nation but also for us at Vritti I Media. Vritti I media chalked out some amazing campaigns that helped the brands to flourish in the rural India. We would like to share our success story with you and therefore we bring to you 2014’s most successful campaigns set out by Vritti I Media. Honda two wheelers – Honda is the world’s largest manufacturer of Two Wheelers and were looking for the opportunity in the Rurban areas. The objective of the ‘Audiowala Bus Station’ campaign was to create awareness and drive sales for its launched bikes Honda Dream Neo & Honda Dream Yuga to the small towns and Rural Market of Karnataka. They wanted to target middle income employed people, farmers and Businessmen from various small towns and villages of Karnataka. During Diwali the 2 bikes Honda Dream Neo & Honda Dream Yug were displayed at Bus stations of Karnataka , wherein the Test  ride was also provided. Audio teaser/schemes were being played in between the announcements at 31 ST Bus stations through its Computerised PA system-Motivating people to come to stall inside Bus stations . Along with Teasers there was also Product/Brand communication talking about the features and benefits of products through the computerized PA system at 64 Locations for 2 months. This promotion was done at 64 important Bus stations across Karnataka and reach of the campaign was approximately 10000 people per day. The Activity was smooth & grand success. Overall reach of 50 Million through the audio campaign and estimated 2 lakh visitors coming from District and Taluka places and villages  and the campaign helped Honda get 83,996 Enquiries, and 487 on the spot booking. Parle Marie – Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. The objective of ‘Audiowala Bus station’ was to create awareness & popularize about Brand “Parle Marie” amongst masses in small towns and rural market where their main brand Parle Glucose is already popular. Facing the strong competition from Britannia and ITC it was never too easy to establish the name overnight. But Vritti iMedia took the challenge and selected the audiowala bus stands to kick start the promotions. Their main aim was to tap the travelers who stop by the canteen to have tea. By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increase in sales from 60 packets per day to 600 packets itself speaks a lot. Parle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of Maharashtra. Good Knight Fast Card – Godrej Consumer Products Limited is the largest home-grown home and personal care Company in India. Our marketing campaign that is ‘Audiowala Bus Station’ was for Good Knight smart card. The main objective was to thoroughly educate rural consumers of Maharashtra about Good Knight’s innovative cost-effective mosquito repellant – Fast Card. During the “Pandharpur Ashadi Ekadashi”, which is the biggest Yatra Vritti I Media carried out this campaign. From over 30 Bus stations across Mahrashtra State, Devotees travelling to Pandharpur were guided about the bus schedules and were wlecomed through Public Announcement Systems accompanied with the informative Fast Card jingles at Bus Stands across Maharashtra. This Audio campaign was released 20 days before the main Ashadi ekadashi to build some initial momentum and create some inquisitiveness about the Fast card. Temporary hoarding and boards with information like important locations and their directions, along with the Good Knight Fast Card branding and use, were erected at strategic points around the Town of pandharpur. 5 lakh Booklets containing Bhajan and information about the city like the locations, directions, and bus schedules as well as the information about Good Knight Fast Card were distributed to every second person in the city. Bhajan Mandaps were established near the temple and river area, which are the prime spots of rest for the pilgrims where the devotees got to sit and participate in Bhajan Kirtans. Volunteers announced about Good Knight Fast Card sponsorships and basic product information during the intervals. Also those who could not experience the actual view of the deity at a recommended time could watch it on the 8×6 LED TVs. Fast card product information’s was given through L-bands and scrollers, and were telecast in between intervals which made numerous devotees emotional and grateful towards Good Knight Fast Card. 1, 44,400 sample packs in and around Pandharpur were distributed and through Demo’s we touched   5lakh devotees in 7 days time. The campaign was very successful and helped the sales of Good Knight smart card. Well these are not the only success stories we have more which we shall bring to you in our next blog so stay tuned.