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Author name: VrittiMedia

Pandharpur Chi Waari with Vritti iMedia!

Media Coverage, rural marketing / By

This day, a huge Yatra or religious procession of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba a local form of Vishnu. This year it falls on 27th July 2015. The city gets crowded with 15-20 lacs of pilgrims from different parts of Maharashtra. Some of them carry Palkhis (palanquins) with the images of the saints of Maharashtra. Dnyaneshwar’s image is carried from Alandi Namdev’s image from Narsi Namdev, Tukaram’s from Dehu, Eknath’s from Paithan, Nivruttinath’s from Trimbakeshwar, Muktabai’s from Muktainagar, Sopan’s from Sasvad and Saint Gajanan Maharaj from Shegaon. These pilgrims are referred to as Warkaris.The duration of the Yatra is 7 days. They sing Abhangas (chanting hymns) of Saint Tukaram and Saint Dnyaneshwar, dedicated to Vithoba.The Pilgrims REACH to Pandharpur after 15 days of walking bare foot. The Pilgrims call as ss“ Warkari” and the Group of pilgrims call as Dindi . Every Dindi consist of minimum 300 to maximum 1000 warkaris and there are more then 500 such dindi’s who walk to Pandharpur from two different place and directions and they are Alandi and Dehu of Maharashtra.Every Dindi carries a palki of The great Saint Tukaram Maharaj and Dyaneswar Maharaj . There are more then 10,000 Palki and 5 to 6 lakhs of Warkaris reach to Pandharpur on the 7th Day of the Yatra and they spent 3 days in the city. More then 10 lakhs of devotees who reach from the day 1 of the Yatra welcome the Warkaris to the city with a mega event called as “ Ringan”. Warkaris stay at the local accommodation centers / lodges call as Mutt’s .Mutts has Big size rooms for male and female warkaris. In Pandharpur, Vritti along with the association and support of local authorities like Corporation, Temple Authority, Police Dept. And MSRTC undertakes various marketing activities. Vritti Media has 7 years of expertise to organize many marketing campaigns, brand activations, on ground activities, product launching, planning and executing client specific engagement activity’s in Pandharpur Yatra. Past 7 years we have worked for the following client for the Marketing campaigns. 1. Launching of Good Knight’s innovative cost-effective mosquito repellant – Fast Card. 2. Sales stall for “Colgate max fresh toothpaste” 3. Branding and marketing for “ Wagh bakri tea” 4. Product Branding for JK cement , Nokia , HUL , Pidilite , ITC, P&G , Idea Cellular , Vodafone , Videocon , Samsung , State bank of India , central bank of India and many more. -To get associated with Vritti at the Pandharpur Waari or for any business enquiries; -Contact: 9561068555 OR email :rajesh.radhakrishnan@vritti.co.in

Growth in rural advertising and Vritti iMedia’s role.

rural marketing / By

In India, the cultural and language diversity makes it tough for advertising produts to market in an uniform language.Thus it is an interesting challenge for rural advertising media compaines to tap the potential here. There is a need to adapt to the diverse linguistic needs of rural India. It is a largely untapped audience, but with specific strategies this audience is being tapped and informed through rigorous rural advertising and marketing. Rural marketking is growing at a rapid speed with a range of products satisfying the needs of rural India today. The tastes, preferences and choices of consumers in rural India are changing at a rapid pace. They are getting transformed with time and availability of option in the market. Hence, rural marketing and advertising is getting audience and strong ground in India. Certain challenges of rural marketing like languages, literacy rate and accessibility are been overcome by media compaines with respect to their advertising. The research of marketing strategies has made it possible for the companies to successfully reach rural India. Through bus stand announement advertising, Vritti  has been the most successful in rural advertising in India. It has made products like Parle, Vicco, Godrej, Lux of FMCG category;the automobile sector includes Honda, Bajaj, Maruti; Banks like SBI, Central Bank and Union Bank and many more. These commercial audio advertisement has made Vritti  has been an ace company in growing the reach of rural marketing and advertising.

Vritti Solutions Limited presented 3 awards by Asian Customer Engagement Forum & Awards.

rural advertising, rural marketing / By

Vritti iMedia is an ace company in rural marketing and rural advertising. Their innovative ideas like bus stand announcement advertising and other audio commercial advertising has led Vritti Solutions Limited to win prestigious accolates for thier work.The Asian Customer Engagement Forum & Awards has felicitated Vritti Solutions Limited with 3 prestigious awards for their contibution. Vritti Solutions Limited was announced 3 awards by the Asian Customer Engagement Forum & Awards. The theme being Profitable Customer Engagement: Concept, Metrics and Strategies. Vritti Solutions Limited was awarded Gold Winner for Fattack Se Furr for the Goodknight Fast Card campaign at Pandharpur. They won the 1st Runner Up in Effectiveness of Events and Promotions – Fattack Se Furr and 2nd Runner Up for Creativity of Out of Home Media – Aika Ho Maharaja for the Parle Marie campaign at ST Bus Stations. The venue for the awards ceremony was Taj Lands End, Ballroom (Bandra West, Mumbai) n 25th April. The award ceremony saw prominent personalities from Marketing and Advertising business like KV Sridhar (Saipent Nitro, India), Ashutosh Tiwari (Cosmos Strategy Consultants), Vivek Bhargava (iProspectCommnicate 2) and other such personalities. This recognition has made Vritti Solutions Limited to work at a faster pace towards rural marketing.  

Get your Brand promoted at The Kumbh Mela – The Holy Event of the Indian Culture

1 Comment / advertising in rural india / By

A Kumbh Mela is one of the most important aspect of Mythology in India. Nasik, Ujjain, Hardwar and Prayag are the holy locations where we celebrate the Kumbh Melas. It is an event that is celebrated with a lot of rituals and enthusiasm. The crowd goes crazy and the devotees perform rituals, discussions on religious topics, devotional singing songs for their Lord, holy men and women and poor are fed, out of all these bathing is considered as very sacred and it takes place at the holy town in Nasik at the bank of river in Trimbakeshwar. We are fortunate to have a Kumbh Mela happen this year in 2015 after its twelve years i.e. from 14th July to 25th September. This year Kumbh Mela is happening in the beautiful city of Nashik. From all over the country, the Kumbh Mela successfully draws thousands and millions of devotees and tourists to share their prayers. Like every year in which the Kumbh Mela happnes, It is expected that a crowd of over 1 Cr. People will visit this year, refering to the previous years’ statistics and analysis. With such an enormous crowd visiting the location, it is expected to attain maximum results, if one brands their products at such a location. Branding and product promotion is surely a win win situation where you expect such a huge amount of crowd. Promoters like Vritti iMedia have grabbed this opportunity of taking space for the purpose of branding marketing and customer engagement. Such organisations have participated in order to help brands attain maximum viewers for their products and services and help them in branding their products to a major target audience. Branding through Information & Direction Boards with quantity of 1500 Information boards that are used for providing the important govt. and safety information with product branding. Direction boards are also used to direct the pilgrims to the right direction across the city. Also LED & LCD are located at various places of the city for the purpose of brand promotion.Branding will also be done on Police watch tower with 4 side branding. Canopy Activation at Strategic points of the city will also be done for effective branding. Public Address system at important strategic locations of the city will also ensure good branding and rural promotion. Vritti  has fruitfully used the platform of Kumbh Mela for advertising in rural areas with the great intention of promoting various brands and its products in a way, that your brand gets maximum reach. Such initiatives with outdoor advertising ideas have made a lot of difference to various brands and its marketing and promotional activities and the same is expected for the Kumbh Mela.

Vritti iMedia’s extensive role in rural promotion!

Audiowala Busstand, i-Media Updates / By

In India, rural areas of various states speak various languages and it becomes difficult for the brands to communicate to the people of these areas. Advertisers use various ways in which they can communicate differently to different set of target audiences. Different states have different climatic conditions and different tastes and preferences. For every advertiser, to promote one product in all states of India is a brain storming process and requires a lot of innovative inputs along with perfect implementation. The mentality of people in rural areas also differs from people in cities. An advertiser needs to keep that in mind and should not use any strategy that can harm the sentiments of the rural population. Now a days rural population is easily adapting to change and is developing day by day in all fields. They have become open to new products and services and are readily accepting what is new in the market. With growing technological development, their mindsets have been developing and this has become helpful due to right promotion of right type of products in the right way to the right target audience. Rural population has been in the state of advancement due to awareness of products and services created by promoters like Vritti iMedia who aim at promoting a range of products through their exclusive branding and marketing strategies like the Audiowala Bus Stands campaign that is run in almost all bus stands of the states – Maharashtra, Punjab, Goa, Rajasthan and Karnataka. This campaign has been a successful one for the past few years and has brought extensive growth to the rural markets. Brands from all the sectors have associated with Vritti iMedia from fields ranging from banking to food & beverages and many more. Dupont from the agriculture field; Banks like SBI,Union bank and Central Bank; Parle, Vicco, Godrej, Lux of FMCG category; Honda, Bajaj, Maruti from the automobiles sector; LIC from insurance sector have collaborated for rural promotion through Audiowala bus stands by Vritti.Idea and Airtel from Telecom industry; Tata Steel; Pedilite have also been suing these advertising facilities. Various retailers, corporate and government bodies have associated with Vritti for announcing their services. The list is endless but what is more important is the result. These campaigns have been very impactful to these brands for promoting their products and services in the rural markets. All the hard work and efforts of experts from team Vritti have helped in the success of all these campaigns.