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Author name: VrittiMedia

Innovative Solutions To Attract Rural Population To Your Brand

i-Media in Media / By

Optimal execution of sponsored advertisements in unique locations will be a feasible idea. Companies offering efficacious media solutions are collaborating with Government aided agencies for implementing propaganda strategies. Partnering with State Road Transport Corporations is indeed an advantageous aspect. An ideal option would be to select authorized agencies who can efficiently implement commercial audio advertisements in bus terminals. Such promotional activities must operate in tandem with announcements of bus departure and arrival. Locations for such advertisements are usually bus stations. These stations employ an innovative solution of digitalized announcement system. As travelers pay prime attention to the station broadcasts, your brand’s promotional campaign will certainly obtain everybody’s undivided attention. Importance of demography Localization is a perfect approach for paving the way for success regarding rural marketing strategies. Media companies play commercial audio advertisements along with a simultaneous announcement of bus schedules. It is imperative to implement tools that will prove a brand’s efficiency to potential rural consumers. Another vital consideration is that of demography. A positive attribute is that bus travelers belong to diverse age groups. It essentially denotes that advertisement campaigns reach to customers belonging to different ages. The demography comprises of students, farmers and working professionals.  Establishments capitalize and put immense emphasis on the demography for implementing innovative and fresh marketing campaigns. Interval of broadcast An aspect worth deliberating on is the on-air time of advertisements alongside the scheduled announcements. In certain cases, Bus Stand Announcement Advertising can extend to sixteen hours, per day. It usually starts from six a.m. till ten p.m. A crucial factor that you have to consider is the frequency of advertisements. The interval can range from five minutes to almost sixty minutes, as per your requisitions. Nevertheless, media experts recommend broadcasting of commercials at a frequency of thirty minutes. It is an economically viable approach and ascertains positive reach among the rural population. Innovative broadcasts and transmissions Another interesting factor is that travelers move through bus terminals after every thirty minutes. Employing a thirty-minute interval approach will be a feasible decision in terms of Bus terminal Advertising in India. It enables the positive reach of promotional commercials and campaigns to casual travelers at transit points. As travelers are constantly on the move, your advertisements will certainly receive a new set of audience, at every interval.  Notable media companies broadcast your brand’s advertisements on high-performing, flat television screens. It enables the transmission of other interesting aspects like quizzes, cricket matches, etc. Such innovative solutions will instantly attract the attention of commuters.

Rural Marketing And Why Is It Gaining Popularity?

i-Media Updates / By

The attribute of rural marketing is gaining increasing precedence these days. It is because consumers in rural sectors are utilizing technologically advanced mechanisms in daily activities. These markets help in significantly enhancing a nation’s economy. Digitalization of this sector has become an aggressive and competitive arena. It is vital to implement optimal marketing solutions for each product. Advertisements and promotional campaigns have immense potential of garnering attention in public places. Digital radio advertisement is also proving to be an essential and effective marketing medium. However, it is fundamental to consider factors of promotion costs and frequency. Some positive aspects It is imperative for establishments to tap into the unexplored regions of rural societies. Another essential point is connecting rural sectors with urban areas. With efficacious rural promotion strategies, it is now possible to engage with more people. Since the past few years, several viable and positive changes are taking place in this arena. It has led to a significant microfinance movement that has resulted in the empowerment of women. Another major factor is enhanced road connectivity between urban areas and villages. It has also resulted in the positive surge of education among rural people. There has been a considerable rise in the standard of living and income of rural people. Using innovative concepts Rural marketing experiences certain challenges that need efficient resolving. Notable rural marketing companies are utilizing ideal media solutions for overcoming issues of literacy rate, accessibility, and languages. It helps in creating a stronger ground and framework for such markets and encourages participation of rural audiences. Noteworthy media establishments utilize innovative methods for promoting a specific brand. A popular concept is the utilization of bus stands. An advertisement announcement through the medium of bus stands is indeed a unique concept and helps in garnering necessary attention. Propaganda of a specific product in the local language will be a beneficial attribute. Certain unique approaches Digital radio systems are ideal appliances through which audio advertisements at regular intervals can reach people. Another impressive and unique approach that rural activation agencies india employ is that of graffiti. You will observe that such companies demonstrate their products to rural people for influencing their decision. Communication with consumers at rural marketplaces is an essential point. A positive method that you can easily implement is the placing of kiosks in strategic locations. Such attributes work effectively when compared to conventional socio-cultural networks. Telecom industries are employing media platforms for efficiently communicating unique attributes of products to rural youth. This is because the working class segments are literate groups who understand the viability of such products.

Ways To Promote Your Brand At Kumbh Mela

Media Coverage / By

Kumbh Mela is a sacrosanct gathering that people from all over the world attend. It is a grand spectacle that highlights the religious fervor of people. This year, the Kumbh Mela takes center stage at Nashik, Maharashtra. An interesting aspect is that these pilgrimage conventions are increasingly becoming an ideal arena for marketing and promotional campaigns. Numerous brands are participating this year for attracting the attention of consumers. The prime aim of such establishments is to ensure successful ranking and increase in market presence. For this reason, it is essential to opt for facets of innovative advertising and branding. Participating in events Promotional activities present numerous, viable benefits. If you are exposed to popular brands while visiting such grand events, then you can become a potential buyer. These fairs are indeed a significant platform that aids in creating awareness regarding numerous services and products. It is important to implement optimal concepts for advertising in rural areas. Several outdoor media establishments are participating in these events for enhancing and propagating diverse brands. Viable aspects of audio and video advertisement mediums will reach you and other clients. The primary intent here is to attract potential investors and buyers who will invest in your company and products. Providing essential information Positive media solutions entail an integration of commendable products and platforms. Some ideal ways for implementing rural advertising in india will be through an outdoor and indoor installation of varied media solutions. Implementing rigorous promotional campaigns helps in spreading information and rousing the attention of pilgrims and tourists. You can check the website of media companies for receiving feasible information regarding this religious confluence. It also enables the provision of significant religious dates. Several companies have put up information and direction boards for your convenience. These boards provide valid details regarding Government and safety regulations along with product branding. Employing branding techniques Media companies are setting up large television screens in numerous places. There is even a facilitation of human banners. Large screens can display commercials and advertisements pertaining to your brand. Service providers ensure the placement of entrance gates at strategic locations. Another significant attribute of advertising in rural india is the strategizing and placement of canopies, posters, promoters in varied locations. You can obtain facilities of viable public address systems that are strategically positioned in different areas. Apart from these amenities, you can easily acquire conveniences of branded tents and barricades. Such promotional activities like branding of booklets help your company in connecting and engaging with a diverse crowd. With optimal solutions, you can certainly deliver an ideal experience.

Localisation Is the Key To Successful Rural Marketing

Media Coverage, rural marketing / By

As we all know that rural marketing has proven to be an essential part of the marketing mix. The spending capacity and habits of the rural people has increased tremendously in the past few years. Vritti-i-Media has taken an initiative to enter into rural markets and market brands in the places best suitable to reach maximum people, not to forget about the Pandharpur Yatra and Kumbh Mela in Maharashtra as well. Best Media Info had interviewed the Director of Vritti-i-Media Mr. Rajesh Radhakrishna about the strategies involved in rural advertising in India, how has rural marketing evolved in the past years in India, about the particular target audience and so on. Let’s have a look at it below. Question No. 1- When it comes to rural marketing, is there any particular strategy that works out very well in India? Mr. Rajesh answers this by sharing his views about building local relations. Localisation is basically taking into consideration the people living in a particular region, the psychological and basic behaviour patterns. Identifying the pockets with similar patterns as well as the common thread in the psychological behaviour makes it much easier to target the right people at the right time. Question No. 2 – How has rural marketing in India evolved over the years? Mr. Rajesh has wisely said about the increasing way of connecting between the rural areas and urban areas. It is now possible to reach out to people and engage with them in a more effective manner with a localised model using digital platforms. Moreover, many products and services are available in most of the parts of the rural areas including remote localities. Marketing strategies have led to more awareness and exposure to products earlier found just in urban areas. Question No. 3 – How has the attitude of brands and advertisers evolved as far as incorporating rural marketing into their business strategy plans is concerned? Mr. Rajesh portrays facts of how the attitude of marketers has changed from ‘what rural?’ to ‘why rural?’ and now ‘how rural?’ for marketing and advertising in rural India. There are certain companies that have devised well-focussed marketing plans for the rural area. Communication wise, there is surely a need for more development. People have to think in a local way rather than having a global approach. Pocket wise development of market is also a vital factor to be considered. Question No. 4 – As far as the urban markets are concerned, the target audience is quite well-defined and marketers know whom they are addressing, but when it comes to rural markets, the TG is very layered and is vastly different even if they fall within the same economic strata. What challenges does this pose while devising communication strategies? Mr. Rajesh tells about the challenges that he faced and his success over those challenges. The ‘Audio wala bus station’ by Vritti-i-Media is a direction plus localisation. Large companies such as Hindustan Unilever with an established network can explore a rural market indepth for various activation initiatives. Other brands have to think several times before undertaking any activation in rural markets. Vritti i-Media have made use of bus stands at the taluka and district levels to reach out to the masses through our bus stand announcement advertising initiative that reaches many local people in their local language helping in more awareness. If you are able to deliver your messages in the local language for a certain product made for the local market, you hit a big number. There are other congregation hubs as well, such as the Pandharpur Yatra, where you can definitely carry out activation drives. All these approaches are good, but cost is an issue, frequency is an issue. Building a consistent model for communication is still a challenge. In this Interview we get to highlight ourselves with the knowledge and need to rural marketing and its benefits in the near future.

Golden Opportunity to Reach 2 Million People of Rural Maharashtra!

i-Media Updates, rural marketing / By

Pandharpur in Solapur district, is also called the religious capital of Maharashtra and the temple is dedicated to Lord Vitthal, an incarnation of Lord Krishna.On this year, Pandharpur yatra is held on Aashadi Ekadashi i.e. 27th July. One of the most famous pilgrimages in Maharashtra, Pandharpur Ashadhi Ekadashi Wari has been taking place for more than 700 years.This is a religious padyatra is comprised of over 1 million pilgrims traveling for 21 days to Vithoba temple by foot. Vritti iMedia plays an important part in distributing booklet description, Placing of Boards – LED LCD Screens, Demonstrations coupled with various social activites initiated by these local authorities like providing information to crowd, Water Distribution, Crowd Control, Giving Directions to crowd etc are undertaken by Vritti. Vritti Media offers various creative and interactive brand activities to increase overall presence and visibility of brands, and products across all sections in Rural Market mainly in FCMG, AUTO, STEEL, AGRICULTURE. On Asha Ekadashi in Pandharpur, with such a large rural audience, Vritti i Media takes the opportunity to market various products effectively. This is done with the help of numerous properties. There are 13 locations where the Warkaris take rest before they reach to “ Pandharpur” and they are the important strategic locations / Touch points. These are the most important locations for communicate , engagement, Sampling and demonstrate. While they walk bare foot to Pandharpur they always face problems related to Drinking water , Sanitation , medical facility, Mobile charging unit , Temporary tents and raincoat , umbrella. Various properties which are used according to the situations in their schedule are: River side -: When they reach Pandharpur warkaris gather at the river side for the holy dip and from there as they move for Darshan. Mutt’s /Accommodation centers / Ashrams -: Mutt is a accommodation center, spread in a huge area, having almost more then 100 rooms and apprx. 10 ,000 pilgrims take rest during the event. Some mutt’s accommodates almost 30,000 to 40,000 pilgrims and there are 20 such mutts in Pandharpur city which accommodates lacs of devotees during the Yatra. Bus depots-: During the Yatra the maharshtra govt. setup 2 new Bus depot and 2000 additional buses for the travelling of the pilgrims and the bus depots gets huge amount of crowd. Temple Queue -: Pilgrims wait in a queue fro 15 to 20 hours for the Darshan and this queue starts outside the city ( almost 10 km’s from the temple) and moves though a 5 “storey” building and ends in the temple. So the queue and the 5 “storey” building provides an unique options of branding , communication , engagement. City Branding -: We do innovative branding with Hoardings , Information boards ,Direction Boards , Arch