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Author name: VrittiMedia

Impact of audio in Rural Markets

Audiowala Busstand, i-Media Updates / By

Can you imagine an ad running on the TV without any audio??? Well that will not make any sense and in a similar way any advertising without the audio is ineffective. If you try to recollect the famous ads then you will realize that the one thing you remember about them is their audio or jingles or the slogan. Be it washing powder nirma or recently Har ek friend zaroori hota hai, you must have noticed that you can recall the audio easily. Music and advertising is a combination that helps the audience to connect with the ad in an emotional way. Studies shows that audio in an advertisement has more recall value than the video. Audio mediums have their own set of strengths. For many businesses, Audio mediums are much more affordable, convincing and effective advertising media. Unlike newspaper ads, audio ads are more than just ink on paper. Apart from audio advertising, a major theme is that each medium has its own biases. Apparently, each medium presents certain types of information easily and well. Compared with Print, Television and Computers, audio seems to be relatively stimulating to the cognitive process of imagination. SBI-KCC (State Bank of India – Kisan Credit Card) campaign conducted by Vritti iMedia is a fair and clear example of audio advertising. The purpose of SBI-KCC is to provide timely and adequate credit to farmers to meet their production credit needs besides meeting contingency expenses, and expenses related to ancillary activities through simplified procedure facilitating availment of the loans as and when needed. To identify the power of audio ads Vritti I Media carried out a research of SBI-KCC campaign in Karnataka through which we came to know about the following facts :- Out of every 500 hundred people 477 witnessed the automated bus announcements. 308 people heard the announcement of SBI-KCC. When asked about their opinions on the ad around 35% people felt that the ad was very good and informative. Around 237 out of every 500 people wait on the bus stops for more than 15 mins which confirms that they have heard the ads. The positive point’s people have mentioned about the SBI-KCC coming to Bus stand Audio media are: people are happy to know about the details of loans at bus stand. They feel that this process of passing information will reach most of the farmers. Also it was educating and audio was very clear and loud. This brings us to a conclusion that audio medium is far more a better medium when it comes to reach and the recall value.

Rural Strategy Summit Sponsored By Vritti i Media

i-Media Updates / By

ET Edge, a subsidiary of The Economic Times is pleased to announce the 2nd Annual Edition of “ The Economic Times Rural Strategy Summit” centering on the theme “Past – Present – Future” scheduled on Friday, 19th December 2014 at the Courtyard Marriott, Mumbai. One of the key speakers in this event is Mr Veerendra Jamdade Founder, Director, CEO of Vritti Solutions. This summit will be attended by 100 + Senior level Decision makers (Chief Executive Officer, Chief Operating officer, Managing Director’s, Chief Marketing Officer, Head Rural Marketing, Head Rural Sales, Head Product Marketing, Head Brands, Head Business Development etc.) from diversified sectors in India thus giving you and your team an ideal opportunity to LEARN, NETWORK & BENCHMARK with key players in the industry. This event is sponsored by Vritti I Media pioneering in Innovative Outdoor advertising solutions for rural markets

Bonding Consumer Relations with Pidilite

i-Media Updates / By

Pidilite Industries has a strong foothold in the Indian adhesive products’ markets.  Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing worked wonders and the campaign proved successful. The brands to be promoted were two of the flagship brands of Pidilite- Fewi kwik and m-seal. Products under both of these brands are positioned as household essentials. These products come in handy for a wide variety of affixing purposes and materials ranging from plastic and ceramics to leather. So the idea behind promoting these brands was to increase recognition by educating rural consumers on the simple and quick use of these products for day-to-day affairs. Starting with Kolhapur, Sangli and Aurangabad areas in Maharashtra, Vritti I Media launched the brilliant campaign –The AudioWala Bus Station. The agenda of this campaign was to grab the attention and drive engagement from audiences. Bus stations being the most frequented and busiest points in rural areas were chosen as campaign venues. Nothing sparks interest as innovation. Vritti I Media used its innovative prowess in creating jingles to play at the AudioWala Station, which caught the audience’s interest immediately. In terms of product-education, once the crew had enough spectators, live demonstrations were given about product utility. This idea was such a hit that the average was 50 demos per venue per day. To drive further engagement, the crew entertained the public with various games and the response was significant. There were around 1000 walk-ins and 50 participants per day. Taking into consideration the tremendous response and engagement rate of the campaign, the efforts have been doubled and an even greater participation is expected. With the success of this campaign, another feather has been added to Vritti I Media’s already buoyant cap. After working successfully for Hero Honda and Parle G, the agency has once again proved its mettle in product-promotion. Vritti I Media has also displayed the efficacy of rural marketing for consumer goods.

India’s Rural Market – “The Fortune at the Bottom Of The Pyramid”

rural marketing, rural promotion / By

Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct the continuous flow of goods from urban to rural areas and the other way around. In India rural marketing has emerged as an important aspect in marketing discipline. The best part of rural marketing is it is a large and scattered market and has tremendous opportunities. It is not the buying power but the distribution power, which has the biggest hindrance in realizing the potential of the rural market. It is not only the size of the population that makes rural markets in India very important for marketers. Rural markets offer tremendous potential for business development, market expansion and growth. Rural markets offer massive prospective for market expansion and growth. Change in infrastructure and reach, guarantee a splendid future for those planning to go rural. Rural consumers are excited about the branded goods these days, that the business sector and market size for products and services appears to have expanded drastically. Vritti iMedia understands the scenarios in the rural market and have accordingly planned steps towards advertising in rural areas. With proper research and analysis, Vritti  have considered all the facts that add up to the advantage of creating awareness in the rural areas and if we look at it from the macro point of view it has also helped develop India.

Draw Your Dreams On The Canvas Of Life

i-Media Updates / By

Putting up your ideas on paper always helps whether in the form of poetry or in the form of drawing on the canvas. And keeping this in mind Colors Channel have come up with an excellent idea of conducting a drawing competition for the schools in the rural areas.  Children who enjoy drawing can participate in this competition and the lucky winner gets a chance to feature his/her name in the famous daily soap Udaan and the lucky kid also gets to visit Mumbai on Children’s day. For the drawing competition, the kids would be given a topic to draw along with drawing paper and sketch pen. A two day time shall be given to the kids to come up with creative drawings. The main motive behind this drawing campaign is to spread awareness about the serial Udaan that features on the channel Colors. Udaan revolves around the story of “Chakor” a small girl who is a bonded labor and her trials and tribulations in life. On this competition day the presenter will also talk about bonded labor that still exists in the country and plagues kids like them who have dreams but cannot fulfill them since they are the mercy of the masters who they have been pawned with. The execution and the ground level activation of this event shall be conducted by Vritti iMedia. The best choice to promote this show is rural India since the show revolves around the rural India. So draw your dreams on the canvas of life and strive hard to fulfill them.