Pidilite Industries has a strong foothold in the Indian adhesive products’ markets. Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing …
Rural marketing is the process of marketing in rural areas. It includes the implementation of various marketing and promotional strategies and policies in rural market with a view to convert the needs and wants of rural people into demand. Rural Marketing is a two-way marketing process which encompasses the release of business activities that direct …
India’s Rural Market – “The Fortune at the Bottom Of The Pyramid” Read More »
Putting up your ideas on paper always helps whether in the form of poetry or in the form of drawing on the canvas. And keeping this in mind Colors Channel have come up with an excellent idea of conducting a drawing competition for the schools in the rural areas. Children who enjoy drawing can participate …
Vritti I Media has always striven hard to give the clients best of its abilities. We have always lived up to the expectation of the clients by giving them the successful campaigns that not only gave the visibility but also increased the sales. Recently Vritti I media carried out a successful ad campaign for Honda …
Today we bring to you some excerpts from the interview of Mr Vishwanath K S who is the general manager of Karnataka State Road Transport Corporation (KSRTC). KSRTC transport infrastructure is spread across the state of Karnataka, connecting urban and rural areas alike. On asked about its development, Mr Vishwanath K S said that this …