Technology is playing a pivotal role in all the fields including the sales process. Sales is divided into 2 parts- pre-sales and post-sales. Pre-sales covers finding out your potential customers, understanding what the customer is looking for and offering how you can help them to resolve their challenges with your products and services. But, above all this, the pre-sales process includes building trust in you and your organization. A little doubt can make your lead quit your idea. It takes a whole lot of time to build trust, but just seconds to break. In this case, how can your brand ensure that the trust is built and maintained? Can we take the help of technology? A technology like a robust and well-integrated Customer Relationship Management software can certainly be a catalyst to operate efficiently and win trust of your soon-to-be customer. So, here we go-
- Timely Response: Giving out timely responses is one of the most important aspects of building trust. For instance, if you have promised a call to your lead at 4 pm, ensure that you do it. Otherwise, it can give out wrong signals from your end. A CRM solution should remind you of responding to your prospects on time. Generally, due to workload, the sales executive misses out on giving timely responses over calls, emails or messages to the lead, which tends to create a bad impression on the first go! Technology can help us in avoiding this mistake and thus, establish a trust between your company and the prospect.
- Provide Right Information: Always provide the right information with respect to your products and services to your customers. It is not necessary that you might know all the answers to your prospect’s questions. However, with the help of a CRM software, you can provide the right information to your leads since you have all the data recorded and centralized. This reduces the chances of errors as well as creates a trust.
- Quick and Accurate Quotation: Always keep in mind that your lead is constantly judging your pre-sales process. And, one of the metrics of judgment is the speed. Your lead always considers how quick you are in closing the deal. A user-friendly CRM solution will always allow you to send quick quotes as the costing can be effectively created on the system.
- Personalization: The key to winning a client is to offer personalization. Whether it is making pitches, proposals, or creating quotations, a potential client will always love the attention given to him via personalization. They will not enjoy a general proposal. They would like to see a proposal specifically designed as per their needs. An ideal CRM solution shall offer to design of personalized proposal on the system.
Wish to know more about our CRM software, Ekatm CRM? Write to us at anuroop.khare@vritti.co.in
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