Rural market is growing at great speed, and the more you delay in tapping it, the more opportunity is lost. Experts say that with the increase in the economy, the purchasing power of the middle and lower-middle class has improved.A big percentage of this potential crowd belongs to the rural areas. Consumption rate there is …
Rural Marketing It’s Not as Difficult as You Think Read More »
Experts say that execution of any plan requires a solid groundwork and systematic execution. The rural marketing campaign is also not an exception. When you want to spread a good word about the product or service of yours to the remote rural villages and towns, the utmost focus should be on every aspect of the …
Understand Rural Marketing Ideas Before You Regret Read More »
We have preconceived notions when we talk about the telecommunication revolution in our country, dont we? While talking about the phenomenal growth in the past two decades, we conveniently forget (rather ignore) the huge chunk of the rural market. We still consider it a world of some other planet where people still use the …
The telecommunication revolution reaches up to the grass root levels Read More »
As you sink deeper and deeper into the wealth distribution and marketing potential, you reveal that there has been a remarkable development in the rural sectors. Villages in India in the contemporary times are far more different than the earlier times. Now, rural markets are equally exciting, and people who live in villages are also …
What is going to be the Future of Rural Advertising in India? Read More »
India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people …
Rural Yatras and Jatras A mode of rural marketing Read More »
