It wont be an exaggeration if last three decades are called decades of technological advancement in India. The country has shown incredible development in every field. India is one of the most promising economies in the world. The immense potential attracts entrepreneurs worldwide. Undoubtedly, the role of Media has been phenomenal for popularizing and promoting …
The recent union budget is revolutionary in many aspects. First of all, it is a big blow to the opposition. There were allegations that the government pays attention to the urban India only. Secondly, it talks about transforming the rural India in the long-term. No wonder, the budget refrained from making lucrative offers and benefits. …
The government is keen to carry the benefits of several welfare programs for the rural people. From ages, the government agencies have been doing the task, and there are complaints of huge corruption and scams. Statistics revealed that out of each rupee dedicated to the rural people, hardly 10 percent used to reach to the …
Indian rural market shows immense business opportunity with the economic development in the recent past. As people become educated and aware of the global happening due to extensive reach of television in the interior areas, there is an increased brand awareness and quality consciousness. Marketing managers are forced to find new and effective ways of …
India is known as the country of villages because most of the population lives in the rural areas. It predominantly depends on agriculture, making it the backbone of the economy. No wonder, the rural market plays a significant role in the consumable sector. However, the segment has been neglected so far, and all marketing strategies …
