Godrej Consumer Products limited (GCPL) through its various brand activation’s has created an experience that brought alive the Kumbh ritual of purity, making every Indian experience of India’s purest bath even more pure and enjoyable. Kumbh Mela is a mass Hindu pilgrimage, held in India every three years and attracting 100 million people. GCPL installed …
Godrej spreads the message of purity this kumbh season Read More »
Indian rural market is different and peculiar in many aspects. Firstly, people are more skeptical about product pricing. Secondly, they arent quite conscious about the brand. In this situation, a marketing company has to derive separate strategies for the urban and rural markets. Statistics proves that not many of the marketing companies established a grip …
How Vritti iMedia Mastered success mantras of the rural marketing? Read More »
Marketing experts and advertising gurus feel that creating a corporate image is like making a strong foundation of a skyscraper. The stronger it is, higher is the performance. Having said it, one cant use the same yardstick for measuring the success of it in the urban and the rural market. Both are different ball games. …
How to Build a Good Corporate Image in Rural India Read More »
Till 90s brand building in the rural market was virtually non-existing. Indian economy was moving at a slow pace, and there wasnt much brand awareness even in the urban areas. However, there has been a 180-degree change in the scenario after open economic policies and globalization. We see all world-famous brands showing their presence in …
Entrepreneurs spread across hundreds and thousands of small and medium towns of India dream a huge expansion in business using the Internet. Giant IT and Ecommerce companies join hands to offer digital marketing courses to the budding and established business owners. As high-speed Internet becomes a reality in rural areas, it is possible to explore …
Entrepreneurs in rural areas to multiply soon with developing technologies Read More »
