Unbranded oil brings a big opportunity for direct selling in the rural India

I am in the field of consumer marketing from quite a long time. I have seen the incredible change in the perspective and perception of consumers in the past three decades. Globalizati on and open market policy brought a miraculous change around, and todays rural market is very different from the era of 90s. Today, …

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The telecommunication revolution reaches up to the grass root levels

  We have preconceived notions when we talk about the telecommunication revolution in our country, dont we? While talking about the phenomenal growth in the past two decades, we conveniently forget (rather ignore) the huge chunk of the rural market. We still consider it a world of some other planet where people still use the …

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What is going to be the Future of Rural Advertising in India?

As you sink deeper and deeper into the wealth distribution and marketing potential, you reveal that there has been a remarkable development in the rural sectors. Villages in India in the contemporary times are far more different than the earlier times. Now, rural markets are equally exciting, and people who live in villages are also …

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