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Author name: VrittiMedia

How Audiowala Bus Stand is Leveraging Big Brands to Advertise in the Rural Markets?

How Audiowala Bus Stand is Leveraging Big Brands to Advertise in the Rural Markets? / By

Audiowala Bus Stand, India’s largest Digital OOH & Audio Network is a unique media property of Vritti iMedia, a mass media arm of Vritti Solutions. Audiowala Bus Stand focuses on reaching the masses in the rural and semi-rural regions of these 7 states of India- Maharashtra, Karnataka, Goa, Haryana, Punjab, Himachal Pradesh and Rajasthan. Our audio medium gives brands the liberty to advertise their products and services in the native language of the state and the local dialect understood by the locals out there. Hence, we can say Audiowala Bus Stands have revolutionized the way of marketing in the rural regions by making the promotions more connectable and local. Tata Sky: Recently, Tata Sky created mass awareness for Aamcha Channel Pack at the bus stations of Maharashtra through our Audio Visual medium, the Audiowala Bus Stand. Aamcha Channel Pack offers channels of every genre in just Rs.238/- per month which is quite affordable in the small towns and rural regions of Maharashtra. Jingle was played in Marathi, the local language of Maharashtra to establish a connection. Audiowala Bus Stand not only facilitates promotion with the help of audio, but also offers a support via visual advertisements. Watch the ad on https://www.youtube.com/watch?v=TyX2SepAKWo   Zee Cinema Padman Premiere: Along with playing jingles and creating awareness, Audiowala Bus Stand can facilitate BTL activations for brands. One such instance is promoting the premiere of Padman movie at the bus stations of Panvel and Palghar. The activity centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie. For this, gazebos were set up at the bus stops where a team of women were educating the audiences on the issue. Free distribution of sanitary pads to the needy women was done. This outdoor campaign observed a footfall of 1000 people at each bus stand in 2 days. To know more about the campaign, visit https://www.media4growth.com/campaigns/zee-cinema-tunes-in-padman-at-audiowala-bus-stands-in-mumbai-outskirts-3056   Honda 2 Wheeler: Audiowala Bus Stand goes beyond creating brand awareness and BTL Activations. Vritti iMedia through its audio media property give brands a great scope of Experiential Marketing. Honda promoted its motorbikes at 31 bus stations of Karnataka (urban, semi-rural and rural regions). The brand not only engaged its audience with audio jingle, but also gave a chance of experiencing the product (bikes) on the bus stations. Stalls were set up where the prospective customers could test the vehicles, get their queries addressed and also do their bookings. Through the activity, Honda received over 85,000 enquiries and over 500 bookings. To know more about the campaign, visit https://www.media4growth.com/campaigns/honda-establishes-deep-connect-with-audiences-across-karnataka-1454   Parle Marie: Parle, a big name in the FMCG sector chose Audiowala Bus Stand to create brand awareness of one of its biscuits, Marie in the rural regions of Maharashtra with the onset of Ganesh Chaturthi in the year 2017. The significance of the Ganpati festival in Maharashtra attracts a lot of inter-state travellers. Parle took this opportunity and created a 30 second jingle that use to play in between bus announcements. The jingle highlighted the scheme of free cup of tea along with a packet of Marie biscuit. In 10 days, the brand observed a sale of 40,000 packets only on 7 bus stations of Maharashtra. To know more about the campaign, watch https://www.youtube.com/watch?v=SVJ8DV8pU-o   From the aforementioned instances, we learn that Audiowala Bus Stand help big brands to penetrate in the rural markets through various innovative ways- only audio jingles, Visual + Audio promotions, BTL activations+ jingles, Experiential Marketing+ jingles and Outdoor Advertising + jingles. Moreover, the biggest advantage of hiring Audiowala Bus Stand for a promotional campaign is that it allows big brands to go local with respect to language, content and dialect, which makes the messaging more direct and connectable. To know more on our unique media property, feel free to contact us at +91-9561068555.  

Brands are having more and more reasons to choose Audio Ads for Marketing Themselves

Brands are having more and more reasons to choose Audio Ads for Marketing Themselves / By

What if you spend lakhs of money on advertisement and you don’t get the desired results? It’s disappointing, right? To avoid this disappointment, you need to ensure your graphics are memorable, your CTA is engaging and your overall content should have the capacity to grab the eyeballs. A little inaccuracy in the above parameters, you are paving a way for your viewer to scroll down. Visual ads are effective, but when they fail, they can be equally disappointing. This is the one of major reasons why more and more brands are opting for audio advertisements. However, we can serve you more reasons on your plate to go for Audio Ads for your brand- Better retention- Audio is said to have better retention because it creates an auditory memory. Engagement is more than just the eye. An audio can have a meaning on its own without seeking help of any visual. The brain can process the audio faster than the visual. For instance, the ad of Nirma is remembered for ‘Washing Powder Nirma, Sabki Pasand Nirma’ jingle and not for its video. Another example is of ‘Saundarya Sabun Nirma’. Give your audience the convenience to process your brand faster. Go for audio ads. Establish an emotional connect- Brands are remembered not for their products, but they are remembered for their connection they build with their audience. Audio is the messaging of the brand. It has more power (on a deeper level) to establish an emotional connect. So, let me ask you a simple question to explain my point- do you remember the logos or images while seeing the ad or do you remember the slogans/jingles/ jokes in the ad? For instance, the brand Thumbs up has changed its ambassador, changed its ad concept many a times. But, when it comes to slogan/jingle, it has not changed. ‘Taste the Thunder’ is going on from years and shall continue to remain the same as it has established an emotional connect with the audience. Reaching your target group is easy with audio ads- In the era where marketing was all about word of mouth, it was the audio, the voice of people that played a great role. In the medieval era, audio ads on radio reached the untapped rural regions of India. Even today, Audio ads are a clear winner in penetrating the rural markets of India, where the real audience of brands belong. With Audio ads, you can reach your target group as many times as you want. Studies continue to show how valuable audio advertising can be for brands. If you own a company or head a marketing department, you should add audio advertisements to your marketing strategy. Take a simple instance of your childhood, where you heard those shlokas and you still remember it. Now, whenever you hear them again, you tend to get connected to your childhood memory. Vritti iMedia have a unique media property and India’s largest Audio network, the Audiowala Bus Stand for promoting audio ads. We guarantee 100% engagement rate across 500+ bus stations in 7 major states of India. We have conceptualized and executed Audio ads for big names like KBC, Tata Sky, Zee Cinema, Canara Bank, Dabur, Emami, Vicco, SBI, ICICI Bank, Deepak Fertilizers, HDFC Ergo, AIC, Muthoot Finance, Mahindra Tractors, New Holland and many others. Audio ads on its own is quite impact, but when combined with technology, it is one of biggest advantages an advertiser can harness in today’s competitive time. To know more about Vritti iMedia and its Audiowala Bus Stand, call us on +91-9561068555.

Smart Campaigns with our Audiowala Bus Stands in Karnataka during the Covid-19 Pandemic

Smart Campaigns with our Audiowala Bus Stands in Karnataka during the Covid-19 Pandemic / By

Nobody ever imagined that on-ground campaigns would come to a standstill for such a long period due to the dreadful Covid-19 pandemic. The marketing scenario for brands will take a 360 degree turn. The global businesses jolted. However, we, at Vritti iMedia, continued to march towards meeting our clients’ objectives with our unique media property, the Audiowala Bus Stand. Brand awareness, brand engagement and brand image are 3 major functionalities of Audiowala Bus Stand. Let’s take a look our smart and successful campaigns in Karnataka, where lockdown was moderately relaxed. We offered our services of Audiowala Bus Stand to one of our most prestigious clients, Canara Bank. The brand banked on us for announcing its new schemes to lakhs of people traveling via 157 bus stations of the bustling city of Bangalore on daily basis for constantly 2 months. Apart from delivering the message of schemes, Canara Bank created a unique mark in the minds of people. We conducted a sales driven on-ground campaign for GL Aharya Jewelers in Mangalore for 3 months. For making announcements that led to brand building, we choose the 3 prime bus stations of Mangalore, Dharmasthala and Kukke Subramanya, where thousands of travellers were recorded on daily basis. We conducted a short, but effective campaign of 9 days for RCHO at 6 bus stations of Karnataka. With this campaign, lakhs of public were made aware of how the RCHO can help with reproductive concerns and child health. So, do you too wish to advertise your brand with our Audiowala Bus Stands? Vritti iMedia is happy to help you. We are present across the nation. All you have to do is write to us at enquiry@vritti.co.in

Audiowala Bus Stand played a crucial role in stopping the virus in rural Rajasthan

Audiowala Busstand, i-Media Updates, rural marketing / By

Coronavirus (COVID-19) is an infectious disease caused by a new virus. This disease causes respiratory illness with symptoms such as a cough, fever, and in more severe cases may cause death. With such a highly contagious virus it becomes imperative for governments across states to reach out to the masses especially to the rural masses about the precautionary measures to be taken to avoid an infection. Doctors globally have advocated for social distancing, hashing hands regularly, avoiding touching eyes & using hand sanitizers. These guidelines were issued by Indian Council of Medical Research.. Heeding to the advice, Rajasthan Govt, through Rajasthan State Road Transport Corporation planned on reaching the rural masses with the do’s don’t to avoid coronavirus infection, which was spreading across the globe even before the virus was spreading in India. This campaign was done between 5th March to 25th March 2020, as a precautionary & an advisory message to the rural masses of Rajasthan for prevention of coronavirus. The Rajasthan Govt. needed a medium which has deep rural penetration, which could reach the ‘media dark areas’ and have a local impact. The answer was Vritti iMedia’s Audiowala Bus Stands, it is the largest digital audio network at transit places in India. The audiowala network was used to spread the message of safety & precaution to the rural masses. A total of 35 strategic locations were chosen to spread the message through passenger announcement systems at the Audiowala Bus stands. These locations were selected as they had the maximum number of rural reach in Rajasthan. Above jingle was played across 35 locations to maximize the reach of the campaign. The Audiowala Network reached more than 5 crore people traveling through state transport in Rajasthan. The campaign which was run by Rajasthan govt though the Audiowala Network managed to save educate over 5 crores in Rajasthan & helped prevent a major health crisis.

Outdoor Advertising at Prayagraj Kumbh

i-Media Updates, outdoor advertising ideas / By

[vc_row][vc_column][vc_column_text]Kumbh is the sacred confluence of the Ganga, the Yamuna and the mystical Saraswati, at this sacred confluence huge multitudes move like waves in the ocean filled with sense of devotion. The Kumbh Mela comprises of many rituals including bathing ritual, which by far is the most significant ritual performed at Kumbh. Millions of pilgrims take part in the Kumbh bathing ritual at the Triveni Sangam. Performing this sacred ceremony is in accordance with the belief that by submerging oneself in the holy waters, one is purged of all their sins, release themselves and their ancestors from the cycle of rebirth and ultimate attainment of Moksha. The snan dates are very important in terms of pilgrim safety because hundred of people are injured or drown during the snan. The safety of pilgrims is of paramount interest for the govt authorities. In order to help the authorities to combat the issue, Emami has come up with the concept of Life Jackets during the snan for the pilgrims. The pilgrims are given a life jackets that help them stay afloat during their dip in the holy river. These life jackets are bright coloured which also helps in providing vision of the pilgrim wearing them during the snan. Emami plans to save hundreds people during the snan with a noble idea of life saving jackets.[/vc_column_text][/vc_column][/vc_row]