What if you spend lakhs of money on advertisement and you don’t get the desired results? It’s disappointing, right? To avoid this disappointment, you need to ensure your graphics are memorable, your CTA is engaging and your overall content should have the capacity to grab the eyeballs. A little inaccuracy in the above parameters, you are paving a way for your viewer to scroll down. Visual ads are effective, but when they fail, they can be equally disappointing. This is the one of major reasons why more and more brands are opting for audio advertisements.
However, we can serve you more reasons on your plate to go for Audio Ads for your brand-
- Better retention- Audio is said to have better retention because it creates an auditory memory. Engagement is more than just the eye. An audio can have a meaning on its own without seeking help of any visual. The brain can process the audio faster than the visual. For instance, the ad of Nirma is remembered for ‘Washing Powder Nirma, Sabki Pasand Nirma’ jingle and not for its video. Another example is of ‘Saundarya Sabun Nirma’. Give your audience the convenience to process your brand faster. Go for audio ads.
- Establish an emotional connect- Brands are remembered not for their products, but they are remembered for their connection they build with their audience. Audio is the messaging of the brand. It has more power (on a deeper level) to establish an emotional connect. So, let me ask you a simple question to explain my point- do you remember the logos or images while seeing the ad or do you remember the slogans/jingles/ jokes in the ad? For instance, the brand Thumbs up has changed its ambassador, changed its ad concept many a times. But, when it comes to slogan/jingle, it has not changed. ‘Taste the Thunder’ is going on from years and shall continue to remain the same as it has established an emotional connect with the audience.
- Reaching your target group is easy with audio ads- In the era where marketing was all about word of mouth, it was the audio, the voice of people that played a great role. In the medieval era, audio ads on radio reached the untapped rural regions of India. Even today, Audio ads are a clear winner in penetrating the rural markets of India, where the real audience of brands belong. With Audio ads, you can reach your target group as many times as you want.
Studies continue to show how valuable audio advertising can be for brands. If you own a company or head a marketing department, you should add audio advertisements to your marketing strategy. Take a simple instance of your childhood, where you heard those shlokas and you still remember it. Now, whenever you hear them again, you tend to get connected to your childhood memory.
Vritti iMedia have a unique media property and India’s largest Audio network, the Audiowala Bus Stand for promoting audio ads. We guarantee 100% engagement rate across 500+ bus stations in 7 major states of India.
We have conceptualized and executed Audio ads for big names like KBC, Tata Sky, Zee Cinema, Canara Bank, Dabur, Emami, Vicco, SBI, ICICI Bank, Deepak Fertilizers, HDFC Ergo, AIC, Muthoot Finance, Mahindra Tractors, New Holland and many others.
Audio ads on its own is quite impact, but when combined with technology, it is one of biggest advantages an advertiser can harness in today’s competitive time.
To know more about Vritti iMedia and its Audiowala Bus Stand, call us on +91-9561068555.