Vritti iMedia presents its unique audio media property, Audiowala Bus Stand, which is the Largest Digital OOH Network of India, present across 7 major states of India- Maharashtra, Karnataka, Punjab, Haryana, Goa, Himachal Pradesh and Rajasthan. This unique property has recorded a footfall of 40k people on daily basis. The advertiser’s message/promotion is combined with the bus arrival and departure announcements and thus, creating 100% engagement at the bus stations. Audiowala Bus Stand is said to be the best medium of promotion in the “media dark” areas, which is specifically the rural and the semi-urban regions because the message can be delivered in any given native language. This establishes a direct connection between the audience and the brand. Today, we are proud to announce that brands, whether big or small, Audiowala Bus Stand can cater to their every requirement in terms of brand awareness and brand engagement.
Healthcare companies have limitations to advertising. But, after the pandemic, with ‘health’ becoming the priority, healthcare companies are subtly advertising in the shadow of creating health awareness, which is a very smart and impactful way of marketing. We all know that dengue is a dreadful disease, but do we all know where is it treated in our area? Who is the closest doctor we can go to? No, we don’t! We tend to enquire for doctors or hospitals when we are affected with that disease. Being aware and creating awareness are two important aspects of the healthcare industry.
In the rural regions and small towns of India, where the solutions are available; but the awareness of solution is not known, Audiowala Bus Stand are supporting those local players to create awareness. We are facilitating messages to get delivered using their native language and dialect. These ads are played in between the bus arrival and departure announcements. Healthcare facilities using advance technologies for treatment have penetrated deep in the rural regions. We spoke to 3 of our local healthcare clients and would love to share their experience of using Audiowala Bus Stand-
- Jindal IVF & Sant Memorial Nursing Home- This healthcare centre is located in Himachal Pradesh. IVF is still considered as a taboo in the rural India. However, IVF has proved to change lives of couples. Jindal IVF created awareness on the concept of In vitro Fertilization in the local regions of the Hamirpur, Bilaspur, Palampur, Ghumarwin and Sarkaghat through Audiowala Bus Stand. The best part about Audiowala Bus Stand is the guarantee of 100% engagement of the message. They got associated with us in 2021 and are still exploring the potential of our innovative Audio property.
- Gajraj Hospital: This multi-speciality hospital is located in Gohana, Haryana. They are associated with Audiowala Bus Stand since 3.5 years because of our immense impact of audio advertisements even in the Covid-19 period. It was very challenging to create mass awareness during the pandemic. However, Audiowala Bus Stand overcame that challenge and brand promotion and engagement was simplified and achievable.
- Narad Hospital Multispecialty and Trauma Centre: This special healthcare centre is located in Punjab. They chose Audiowala Bus Stand to create awareness of their services on the bus station of Una. Moreover, the medium guarantees 100% engagement rate. People in Una, a district in Himachal Pradesh use to travel to Chandigarh to avail healthcare facilities and treatment. Narad Hospital is located on the borders of Una and Hoshiarpur. With this innovative medium, they shall create awareness of the facilities and treatments available nearby and stop the patients to take a long way to Chandigarh.
To know more about Vritti iMedia and its Audiowala Bus Stand, call us on +91-9561068555.