Summer is fast approaching and families are busy making plans about where to go and how to travel. Whether rail or road, these potential consumers will spend hours en route, and perhaps make a few pit-stops at food-malls. As advertisers, it is important to stay ahead of the marketing curve by making the requisite moves …
Transit media is defined by Wikipedia as : Transit media is a form of out-of-home advertising that uses vehicular platforms to establish a mobile brand presence. Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements …
Transit Media Advertising: Does your ad campaign have what it takes? Read More »
Recent market surveys have shown that markets in rural India will be the next battle ground for companies in India. The markets which were traditionally focused on the urban populace now see a tremendous growth opportunity in this little explored rural territory. Companies have now realized the importance of this 600million- plus market which could …
The Union Budget for 2011 has evoked mixed reactions from the advertising industry. Some reactions being positive and some negative. But, by and large, the general consensus is that many advertising agencies expect companies to spend a large amount of their marketing budgets on rural communications. This is so because of the sheer number of …
[youtube http://www.youtube.com/watch?v=SDUJn0WVrcA&w=480&h=390] Vritti i-Media’s DW Audio system in use at a bus stop in Sangamnar