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Author name: VrittiMedia

The Modi Wave Got Louder at Bus Stands

Client campaigns / By

The winning political party chose bus stands in Karnataka for political advertising. With the glorious win of the BJP party, everyone is left wondering what led to this final result. Was it the promising agenda to bring a change to this nation? Or did their phenomenal advertising strategy also contribute to this victory? Of, course we all know the famous ‘Ab ki baar Modi Sarkaar’ campaign. This campaign was broadcasted among many mediums, including a new innovative medium that uses the power of the public announcement system at bus stands. This activity in particular was carried out at bus stands in Karnataka. It involved playing advertisements of the BJP at selected bus stands in Karnataka. These advertisements were played through the same speakers that give out bus announcements. Getting attention from target audience was main priority and this was definitely achieved with a system that that is hard to miss. This concept of bus stand advertising is a part of rural advertising. The main aim of rural advertising is to reach out to those beyond the boundaries of cities. Neglecting them would only mean loss of a big group of target audience. The consumer base at bus stands includes daily and occasional travelers, students, working individuals and village citizens travelling for household needs. This medium definitely helped in contributing to their victory. A medium that has worked so well for political parties has also helped in promoting other FMCG brands outside the boundaries of the city. It’s proven that bus stand audio advertising works best for brands according to a research by AC Neilsen. The report states that this medium received 98% recall value from consumers present at the bus stand. If this medium could work for BJP, it could definitely prove effective for all other political parties alike. A combination of a strong advertising strategy along with great leadership proved to be the key to the BJP’s success.

Filmy Tadka at Bus Stands in Punjab!

i-Media Updates / By

Bus stands in Punjab witness a quirky new way of film promotions Punjabi cinema a.k.a ‘Pollywood’ is best known for its unforgettable dialogues and electrifying dance moves. Lately, bus stands in Punjab have livened up as the passengers witness short clips of upcoming films. These movie teasers have caused quite a buzz between the passengers who await their bus. Catchy visuals and pumping Punjabi songs seem like a treat while they wait in queue. The special ingredients to this perfectly filmy masala are a bus stand, a few LCD screens, passengers and films waiting to tease their audience! All these ingredients make a perfect mix for advertising. This medium in particular seems to be taking over the other alternatives for film promotions as it has captured almost all of the Punjabi films since its introduction. This concept took off 6 months ago, and is still going strong. A list showing every Punjabi film that has been advertised through this proves the popularity of this new medium.20 Punjabi movies are already a part of this list that is ever growing. A few of the movies that turned to bus stands for advertising are Ishq Garrari, Heer & Hero, Just U & Me and Disco Singh among others. These movies are popular hits of Punjabi Cinema. They have largely benefitted by advertising at bus stands. The success of these movies at the box office proves the effectiveness of this medium. This simple yet innovative concept has more benefits than one. Along with subtle entertainment to passengers it definitely has the power to effectively promote films. This is because bus stands gather all types of consumers and so, are simply the perfect places for film promotions. Bits of filmy dialogues and Punjabi songs make the perfect agents for promotions. These filmy tidbits are impossible to escape as it gets every passengers attention. This medium is soon anticipated to take over Bollywood. With taking over Punjabi cinema, an entry into Bollywood seems sure. A medium that has worked so well in Pollywood will definitely do wonders for Bollywood. It’s the smart way of advertising at the right place.

The new face of advertising

advertising in rural india / By

Advertising takes a fresh turn as it explores a new concept in rural areas The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is advertising at bus stands. This new concept has been more than just ‘accepted’ by big brands today. How does this work? Bus stand advertising uses the public announcement system at bus stands to play catchy audio advertisements promoting brands. The reason why this works so well is that every passenger’s attention is on the announcements system, which makes it nearly impossible for them to miss the advertisements. In this way, thousands of passengers are exposed to the advertisements every single day. It’s a proven fact AC Nielsen was given the responsibility to research about the effectiveness of this medium. After an extensive survey, the reports stated that this medium gained 98% recall value as compared to other mediums. A medium so efficient, it promises to increase sales of a brand along with increasing its reach. Vritti i Media, the experts of rural market, happen to be the pioneer of this innovative new concept.

Could you buy anything worth 1 Paisa today?

i-Media Updates / By

Brands make the most of this new form of advertising at the cost of just 1 Paisa! In a world where the cost of living is only increasing by the day, money loses its value. India, having the rupee as its currency saw days when its citizens could buy goods for less than a rupee. To think of the same now, would be more than difficult; or rather impossible. Now, there is great news for brands, as a new form of advertising makes this possible. What is this methodology? Advertising at bus stands through public announcements happens to be both, effective and cost effective for any brand. This concept uses the power of the public announcement system to increase brands sales in rural areas. By carefully advertising in local dialects and running the audio advertisements at regular intervals, this medium seems promising for increasing a brands reach by making a personal connect with the target consumers. Thousands of consumers at 1 Paisa Each bus stand gathers thousands of travelers every day as buses are the sole means of transport and commuting in rural areas. Bus stands are therefore the perfect hub for advertising in rural areas. It is impossible to escape these audio advertisements that gain full attention. It’s no wonder that so many brands are turning to this medium that guarantees a successful campaign and costs just 1 Paisa per target consumer. Know more about the success story of political communication in Karnataka.

Where India meets Bharat

i-Media Updates / By

The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in rural areas. Brands that usually choose to advertise in urban areas now have the option to extend their reach in this way. Audio advertisements played at regular intervals throughout the day at each chosen stand get guaranteed attention of thousands of passengers every day. Why choose bus stands? Rural advertising usually takes place at jatras, yatras and melas; but research shows that bus stands have proven to be the best hub for advertising at rural areas. Buses being the main means of transport get guaranteed passengers every day. The large lot of travelers gathered at bus stands includes students travelling for educational purposes, citizens travelling for work purposes and ladies travelling to meet household needs among others. This means that a bus stand holds a wide consumer base which is perfect for advertising most FMCG brands, cellular brands and automobile brands. The effective link Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the most effective medium according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. The findings of the report state that advertisements at bus stands get 98% recall value from target consumers.