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Author name: VrittiMedia

Five impressive facts about the rural sector

rural marketing / By

India is known as the country of villages because most of the population lives in the rural areas. It predominantly depends on agriculture, making it the backbone of the economy. No wonder, the rural market plays a significant role in the consumable sector. However, the segment has been neglected so far, and all marketing strategies have been myopic to the urban population. With the economic development in last three decades and widespread popularity of the satellite television make the rural people aware of the latest lifestyle products. As a result, entrepreneurs realize the immense potential of this unexplored niche. Indian rural segment is special As per statisticians and economic pundits, the rural sector of India possesses a few remarkable peculiarities that are just impossible to ignore: The Indian villages and rural sector are self-sufficient from centuries. A village is a self-contained unit where the people depend on agriculture for food and local market for the day-to-day stuff. There are skilled, semi-skilled and unskilled people in the village that contribute to the economy as per their ability. With the social and political reforms happened in the last 20 years, people of rural areas became socially and politically aware. They know their strengths and weaknesses and dont hesitate in putting forward their feet on the important national issues. They use the welfare schemes run by the government, get the benefit of subsidies and utilize the power of ballet. The people who live in villages know the power of commercialization of agriculture. They make use of the opened up economy to yield the maximum profits from the agriculture. They use high production techniques for high-quality crops. A major portion of the profit is used for spending on the lifestyle products. No wonder, entrepreneurs find the market highly lucrative and profitable. There has been a tremendous emphasis on the road connectivity in last decade. Every village has been added to the mainstream by at least one approach road. The ambitious Pradhanmantri Gram Sadak Yojana and Golden Quadrilateral schemes connect the majority of the villages. It enhances the market potential of the rural India. With the increase in competition and readiness to offer the best products to the consumers, retail sector opens new horizons. Producers earn more profits than ever before, and consumers get high prices. The aspects enhance the importance of this niche, making it a greatly promising market of tomorrow.

Vritti iMedia supporting Kannada Film Industry

i-Media Updates / By

Vritti Media is not only a successful marketing and brand promotion company but is has also shown a deep social concern and responsibility. It has been part of several initiatives that are directly connected to the social welfare. Offering facilities to pilgrims at Pandrapur is an example. The company is concerned about the roadblocks being faced by Kannada film industry nowadays. The economics of Kannada movie industry are not as strong as the other regional languages of South India. Hence, it cant compete with them in spite of producing good movies with superb storylines. Kannada cinema spearheaded parallel cinema once upon a time In the decades of 70s and 80s, Kannada cinema was considered the leader of the South Indian film industry. It successfully carried social reformation movement and produced movies that had meaning and message. There were stalwart actors, directors, and writers who took it to very high standards.However, a lot of water has flown since then and today the Kannada film industry is in a dreadful situation. It has been overshadowed by Tamil, Telugu and Malayalam film industries. Today, it becomes difficult to bring the audience to the movie theaters. Vritti shows a deep concern with it and the company is determined to bring back the glorious days. Audio Nildana promotes Kannada movies in the best way Vritti knows very well that communication is the crux of success in the rural market. In Karnataka, a bus is the most preferred medium of travel in the interior areas. Roads are very good, and Karnataka State Transport buses are quite comfy and luxurious. There is a large footfall in the KSRTC bus stands which makes them the best place to reach the masses. Audio Nildana plays promotions, songs and information about the newly released Kannada movies. It also provides informational content and segmented promotion of the retail market. Since the facility reaches to more than 100 bus stations of Karnataka, it is a greatly cost-effective mode of publicity. Audio promotions and song bits are played at widespread locations simultaneously experts rate it effective than FM Radio. A song will be played for two minutes, and it is expected to reach over five million people at a time. Interesting information will be broadcasted in between the songs so that the content keeps people engaged. It is sure that there will be further development in the coming years, and Vritti will add new and exciting things to promote Kannada film industry.

How is Vritti iMedia Successful Carrying Out Cost-Effective Rural Campaigns?

i-Media Updates, rural advertising / By

The success of a company depends on two important aspects, quality and cost-efficiency. As far as Vritti iMedia is concerned, it is successful on both parameters. It is a well-acclaimed company for incredibly effective rural campaigns at affordable rates. The successhas been astonishing so far, but it is not just fluke. It is the result of a well-thought and well-implemented modus operandi. What strategy does Vritti iMedia use to reach the rural audience? Media experts at Vritti iMedia know that the rural marketing is a different ball game where Media Company has to reach the users. Since approachability is a significant issue in the rural market, they used an innovative way to reach the maximum people at a time. Vritti iMedia a targeted bus stands because they are the transit points for people living in small towns and villages. Typically, the frequency of buses in interiors is low and people spend a considerable time at the bus stands. Thus, it is a wise and effective strategy. With the largest Digital Audio Network at the rural bus stands, it has achieved significant coverage and penetration. Vritti iMedia overcomes the hurdles of marketing communication Since there is a vast disparity in language, understanding, and intellect; achieving effective communication is a big challenge. Marketing experts at Vritti iMedia have worked at very micro level. For example, local dialect has been taken into account while designing media campaigns. AudioWala Bus Stand is a massive hit because of suchcritical analysis. Innovative 4C Strategy for an overwhelming success As the clich goes, it takes an hour to cut the tree, but six hours to sharpen the axe; a detailed planning is required for a massive success. Marketing gurus at Vritti recommend a unique 4C strategy for achieving success in the rural markets. Creating a separate Rural sales team (sub-vertical hired locally) to focus on the rural market. Customizing the products to meet specific needs of the rural markets. Channelizing the offers properly and create alternate channels for lead generation or sales Ex:- Rural Youth, Common service centres, e-chaupals, Rural BPOs and NGOs to be used for influencing or selling these offerings as partners. It will be over-and-above the conventional dealer-distributor model. Carving localized campaigns on the fundamental concept of Vritti iMedia, Think Local Act Local. No wonder, the company has kept the costs under control and reach the maximum people by spending the minimum money. Reaching 60K people using Audiowala Bus stand daily by spending Rs.600 is a miracle, indeed.