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Author name: VrittiMedia

Audiowala bus-stand :An innovative plan by Vritti-i media

Bus Stand Announcement Advertising, Bus terminal Advertising / By

Gone are the days when the rural market of India was considered a minuscule subset of the overall marketing strategy. Today, companies keep a sizeable chunk of the annual marketing budget for the rural campaign. The growing expenditure on lifestyle products in the rural areas opens new pastures for business growth. It is needless to say that the companies who understand the power of it earlier will get the benefit. Vritti I Media is one of the leading rural marketing agencies in india that identified he immense potential of the rural market well. Audiowala Bus Stand, a thought that is just unequal Bus service is the second largest public conveyance system in India, and bus stands are the places with the largest footfall after railway stations. Surprisingly, marketing gurus overlooked the potential of bus stands to market products and services. Vritti I Media is the pioneer in the niche who converted them into Audiowala Bus Stands. The idea of using bus stand for product campaign was not a fluke, but a well-researched thought. Since the maximum percentage of bus travelers belong to the rural areas, Vritti targeted products that are close to the heart of rural population making it the best rural marketing companies in india. They picked states where bus services are not only popular but quite efficient as well. The quality of buses and roads in Maharashtra, Karnataka, Goa, Rajasthan and Punjab are lucidly better than other states; they were the obvious pick for the campaigns. Vritti ensures that every campaign reaches to the target customers Audiowala Bus Stand is a concept that makes intelligent use of bus stands to promote a wide range of products and services. The campaigns are not confined to consumer products such as Parle products or Cadbury only, but they promote banks and automobiles as well. Use of audio-visual medium, announcements, and video scrolling creates a long-lasting impression in the minds of consumers. Since both unique and repeat footfalls are enormous, product campaigns have a widespread reach. It makes them cost-effective. Experimentation is the key to success A marketing company has to explore new and creative ways of promoting products. A progressive company always goes beyond the set boundaries and explores something unique. Vritti has shown an unparalleled sense of out-of-the-box thinking by using Bus terminal Advertising in India. The idea achieves a grand acclaim. It has proved that simple but effective ideas can bring a huge success if applied well.

Rural marketing trends 2016

rural advertising, rural promotion / By

According to the marketing gurus, the time has come when companies need to change their perception and perspective about the rural market. The trends are changing rapidly, and rural consumer becomes more aware now. Apart from the conventional 4 P’s of marketing, today marketing gurus need to incorporate four A’s in the marketing strategy. These A’s are affordability, availability, accessibility, and awareness. Though affordability is not a constraint with the increase in spending capacity of rural buyers, they are still price cautious. Accessibility was an issue earlier because of the poor infrastructure. The situation has improved in the recent years. Product awareness can be effectively achieved by designing appropriate marketing strategies for rural promotion to grab the attention of rural consumers. Focused rural marketing strategy Think Local and Act Local is the need of the day Earlier, the rural market was considered merely a subset of the overall marketing strategy. Now, marketing managers have to exercise their minds for developing relevant product marketing strategies that meet the particular needs of the rural consumers. For example, when voltage fluctuation or low voltage prevails in the rural areas; there is no point in marketing sophisticated electrical equipment that can’t withstand voltage fluctuations. Robust and durable products can only drag the attention of the consumers. Similarly, low unit packs or economy packs are a big success in the rural market because they are perceived as cheap and affordable. Hence, they need to be targeted in accordance with the Local needs, tastes, perceptions, preferences and aspirations . Advertising in rural areas needs to be specific, direct and relevant and only such medium should be used which helps marketer achieve this. Rural retail stores are the markets of tomorrow Rural consumers have a great exposure to the lifestyle aspects nowadays. They frequently visit nearby town and cities and experience the lavishness of malls, departmental stores, and multiplexes. When similar outlets are available in their locality, they feel excited about it. The proliferation of posh retail stores is the call of the day. In fact, distribution giants such as ITC and Tata have already started exploring the possibilities by setting Chaupal Sagar and Kisan Kendras respectively. Surely, other giants like HLL and P&G will also follow the footsteps. Well-organized rural marketing events in india would help in blowing the trumpet loudly. Market research must go on Yes, the trends are rapidly changing. A company cant afford to stop the market research. Rather, more qualitative and focused study is required to read the pulse of the market proactively. Those who succeed in it will taste the fruits of success. The laggards will lose a lot of ground.

Bus Stations in Rural India are a gold mine for Captive Audiences!! Intelligent brands are already tapping it

rural advertising, rural promotion / By

Bus service is the lifeline for most of the rural areas because it is affordable, accessible and available. In states like Maharashtra, Rajasthan, Punjab, Karnataka and Goa where roads and buses are distinctively better than other states; People find travelling by bus to be convenient and time saving. Also for large Pockets of rural India it is the only viable transportation mode available. A Brand today can stand out and use the bus stands for effective visibility. Why Bus stands? The potential is enormous If you consider bus stands in Maharashtra alone, then the annual foot fall in 80 prominent bus stands is more than 92 Million which is a huge figure. Bus stands have the largest number of footfall after Railway stations. Quite obviously, they are the best places to showcase products and services. Since the majority of the gentry belong to rural areas, marketing campaigns that focus on rural needs are greatly successful at the Bus Stands. Properties to target at a Bus Station consists of Audio system to play advertisements through public addressing system, LCD TV, and branding and visibility are to name a few. Audiowala Bus Station, a revolutionary concept Audiowala Bus station is pioneered from Vritti by Partnering with State Transport corporations across 5 States (MSRTC, KSRTC & NEKRTC,  PRTC, RSRTC , Kadmaba) over the course of last 8 yrs. This audio medium Audiowala Bus station is today biggest mass medium for targeting small towns and rural markets as it gives a reach of 250 Million people. Vritti iMedia has equipped the bus stands with state-of-the-art audio-visual facilities. They also made the bus stands equipped with facilities of engagement and sampling, activation and spot sale. Vritti Media sets new standards in Rural Marketing by effective use of Bus Stands Due to the immense potential of making or breaking the business strategies of a company, the rural market of India keeps marketing managers busy in deriving effective strategies specific to this mass market. Vritti iMedia is a respected name in the niche for its intelligent and effective marketing strategies that have made a significant impact. The company has brilliantly used the opportunities to grab the maximum attention. Use of bus stations to promote products and service is one of the most innovative and successful ideas so far. Brands that got immensely benefited by the campaign Marketing brains at Vritti iMedia made clever use of bus stands to promote products that had immediate appeal to the rural population. From consumer products such as Goodknight Fast Card, Parle and Cadbury to Automobiles like Honda Motors and banks such as SBI, Bank Of Maharashtra and Central Bank Of India; the spectrum is quite widespread. Promotion at Audiowala Bus Stand has been found quite instrumental in activation, sampling and playing audio and video commercials. Veerendra Jamdade CEO of Vritti says When all these bus stands get converted into Audio Wala Bus Stand, imagine the reach of products and services to the rural population. Vritti iMedia is determined to explore the potential up to the fullest extent and reaching new heights of market promotion. It is a win-win situation for clients and Vritti iMedia both.

A different market but a completely different socio-cultural entity – ‘Rural India’

Articles and Opinions, rural marketing / By

Rural market is the latest buzzword not only in India but many other big economies such as China, Indonesia and Vietnam. Marketing gurus look at this highly potential market segment as the market of the future. Yes, in a country like India where economic growth has been consistently good for more than a decade; it is a high time to concentrate on this unique socio-cultural entity. According to economists and marketing experts, urban economies show an immediate reflection of the global economic change. Rural markets take quite some time to show the impacts. In such scenario, they can be a good buffer for diverting the business. It is needless to say that the complexities of rural markets should be kept in mind while designing marketing strategies. It is the common mistake that marketers extend their urban marketing programs without focusing on rural market. Quite obviously, they fail to create any impact because of the fundamental differences in the mindset and concepts. Here are some aspects that distinctly differentiate between the rural and urban market. Rural customers are not influenced externally, but internally What do we mean by it? It means that they are closely knit with the community, and real-life experience is more convincing for them than a marketing campaign. Therefore, community campaign is an effective way of communicating about product and services. Since people rely more on the word of mouth, it is critically important to have the first impression right. There is a lack of media channels, but the recall value is incredible Unlike urban market where consumers have a plethora of media channels, but a feeble recall value, rural markets have very high recall value. Once they get connected to a marketing campaign, it is very difficult to erase the impression. It is the reason; the products and services that reached to the rural market still enjoy terrific recall value. Seasoned marketers have used intelligent micro-marketing campaigns to tap the markets. Audio – Visual campaigns, Haats, Yatra/Mela Marketing programs, Bus Stand announcement advertising, mobile vans, and marketing campaigns in the fairs or local events are a few successful marketing ideas. It takes time to establish the brand, but it is long-lasting once established Typically, you need quite a long time to establish a brand in the rural market. However, the loyalty of the rural market is amazing. Hence, front-loading the investments and waiting long for the results would be the right marketing strategy. The returns will come without fail, but you need to give sufficient time and have to be consistent in approach.

Rural Promotion depend on rural Consumer Mindset

rural advertising, rural marketing / By

In the past three decades, India has emerged as one of the strongest economies with incredibly fast growth rates, where the rural areas showed a tremendous development. With advanced methods of farming, better water management, and intelligent use of cash crops; agriculture income increased manifold. Information technology revolutionized brand awareness amongst the rural population. They are well-acquainted with the lifestyle products today. With the close encounter of cable TV and DTH, there is a big impact on the rural consumer mindset nowadays. Marketers have to derive separate and focused marketing strategies to attract rural consumers. While FMCG sector understood the importance of it, others are also changing their stand rapidly. Understanding rural customers is difficult Marketing experts say that the biggest challenge faced by marketers is to understand the mindset of rural customers and exposing the right products to them at the right time. Right communication and reaching to the last mile are two main issue. As companies need to invest huge money in managing the vast heterogeneity of the rural market, there is immense pressure on managing top and bottom lines. It is very obvious that companies that didnt pay sufficient effort in understanding the rural market faced crushed out terribly. On the contrary, companies that understood the aspirations, requirements, and interests of the rural consumer did pretty well. ITC and Unilever are to name a few. Communication strategy, the pivotal aspect of success It is said that advertising is the business booster. However, rural markets were considered a sellers market for ages, where there was no need of informing consumers about the benefits or unique selling propositions. When they know the distinct benefits of buying a product or service from their perspective, they appreciate the product. The scenario has totally changed today. Due to the influence of the electronic media and awareness of consumer rights; companies need to derive a specialized strategy for the rural markets. It is a paradigm shift indeed where taking care of the aspirations and emotions of rural consumers become an inevitable business strategy. Communication strategy for rural consumers has to be totally different. Entrepreneurs know it well today. Since the mindset is different, corporates have to focus on rural consumers through different rural advertising methods. They should be considered differently. Those who realize it early, reap the benefits.