By, Roopnarayan Sawariya When you think about India, it is the country where people are always driven by faith in their personal, professional as well as social life. They believe in god, they believe in good deeds, and they believe in good thoughts. At times, thre are situations when the evil sense tries to overrule, …
Trust, Faith, Trade Fairs, Religious Mela’s Turn Into Marketing Events Read More »
As the purchasing capacity the customers of the rural area becomes significant, marketing geeks cant take it for granted anymore. It is not just a small chunk of the pie but a significant revenue contributor. Since the aspirations, inspirations and intuitions of rural people are different; their emotional triggers are also different. Hence, a unified, …
Bus Stand Announcement Advertisements and its Impact in Rural India Read More »
Those who arent quite familiar with marketing concepts may find it difficult to understand that why there is a need for a separate strategy for the rural market in India. They feel that advertising in rural market and the urban market doesnt make any difference. However, marketing experts know it very well that they are …
Challenges and strategies of advertising in rural India Read More »
Being a smart entrepreneur, you may already be aware of the immense potential lying in the rural market of India. Yes, times have changed, and it is not a subdued market where consumers will accept whatever is being thrown at them. No, rural market asserts its power today and forces rural marketing agencies in india …
You would feel overwhelmed to know that with a projected annual growth of 15 t 20 percent, rural markets in India open new opportunities of meeting top lines. It is needless to say that there is a hit on the bottom lines initially as you have to spend additionally on rural promotion and marketing initiatives. …
