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Author name: VrittiMedia

Audiowala Bus Stand The Nation is Listening

Articles and Opinions / By

There is a saying in Hindi that means, the world will bend the only thing is you need someone who can do it. Vritti iMedia, the leading advertizing agency in India has proved it true. The company is known for introducing new and innovative ideas that are simply unique in the niche. The team works enthusiastically on each project and derives ideas that work incredibly well. In the last few years, the idea of Audiowala Bus Stand has created a history in the states where it has been launched by Vritti Solutions Ltd. It is a simple, cost-effective and profitable idea which has not only earned a lot of accolade and applause but also opened a new dimension to the business. What is Audiowala Bus Stand is all about? It is a path-breaking idea that makes use of Bus Stand, the second most visited public place in India after Railway Station for a public campaign. Yes, bus service is the backbone of our rural lifestyle. People of small and medium towns and rural areas are largely dependent on it. They come to the Taluka places or District Headquarters for several personal and administrative purposes. They listen to the bus announcements sincerely and follow the bus arrivals, departures, and timings. Audiowala Bus Stand encashes the opportunity to promote products, services, government schemes and all other relevant information that is relevant to people. A well-planned and well-executed program with a solid research Audiowala Bus Stand is perhaps the most innovative, useful and effective rural campaign that reaches to millions of people daily. The success is not just a fluke, but a result of in-depth research and meticulous planning. The research team of Vritti Imedia was quite choosy while deciding the region. They picked the states that have the best quality of roads and bus services. Also, these states are more literate, and the level of awareness amongst rural people is quite high as compared to other states. Maharashtra, Goa, Karnataka, Punjab and Rajasthan are the states where this innovate idea was tried. The bus stands were equipped with necessary infrastructure. The journey has been overwhelming so far You need to talk to the people who visit these stands regularly to understand the effectiveness of it. People listen to the announcements with a lot of interest and take a note of every bit of valuable information. Audiowala Bus Stand proves that our country is transforming rapidly. Things get success if they hit the right thing at the right time!

Audiowala busstand offers limitless opportunities for innovation

BTL Activation / By

Achieving feasibility is a marketing campaign largely depends on what is the audience it is targeted to? When it is well-managed and focus, you reap the best benefit. Hiring one of the best Audio Visual Advertising Agencies in Mumbai doesnt make sense if it comes out with some lull and boring stuff. In the highly competitive business world, you cant afford to spend huge money on it. In the recent years, Vritti Imedia used unusual but effective ideas for their clients. Not only these ideas were a massive hit, but they brought incredible benefits to the clients as well. Using Bus Stands for brand promotion is revolutionary Before Vritti Imedia, nobody thought about Bus Stand Announcement Advertising in India. In that sense, it is the pioneer company who thought out of the box and made it a grand success. Why bus stand? The answer is simple because it is the place where huge crowd visits daily. Moreover, there people spend sufficient time to divert their attention to a service, product or brand. Since these bus stands are already connected by a centralized broadcasting system where announcements about buses get broadcasted, it was quite easy to design a creative campaign. Vritti opens the whole new world of opportunities By introducing Bus terminal Advertising in India, Vritti Imedia added several dimensions to the world of rural marketing. First time in India, a rural marketing campaign makes use of technology. Also, it is a cost-effective yet impactful campaign where people get focused towards the message. Since it uses the audio-visual network system that broadcasts important information about bus timings and arrivals, nobody ignores it. Perhaps, it is the biggest reason for its massive success. Initially, the campaign focused on consumer goods, but later several other niches also found it interesting. Today, the whole spectrum of products and services uses the ground-breaking concept Audiowala busstand. The unexplored power of Bus Stand unleashed by Vritti Vritti is the only company amongst btl activation agencies in Mumbai that identified the huge potential of bus stands for rural marketing. Before it, nobody ever thought about it. However, it started bit carefully by choosing a few prominent bus stands as a pilot project. After the encouraging success, the company extended it to large scale. Today, it crosses the boundaries of states and covers many states in the country. Every year, new companies are adding to the list. On the parameters of reach and effectiveness, it is sure on e of the most successful marketing management ideas in the recent times.

10 Points To Remember While Planning Any Rural Marketing Campaign

i-Media Updates / By

Running a business is a challenging task in the competitive scenario today. You have to be always on the toes to understand the needs of your customers. When you design a marketing plan for your brand, company or product; it is very much necessary to cover the urban and rural markets separately. Both segments are different in many ways, and a common strategy doesnt work. For innovative rural marketing campaigns, you need to put special efforts. To make their task simple; the article talks about 10 points that will help a lot. Planning is the key aspect Of course, planning is the heart of building a master plan for a marketing campaign but it is furthermore critical here. Designing rural advertising strategies need profound groundwork and scheduling of tasks. Be a little bit conservative It is quite unlikely suggestion to marketing managers because they are always aggressive. In the rural marketing strategy, one has to think about the unexpected hurdles or twists because of the unpredictable nature of the rural market. Keep the communication channels open As the marketing manager, you should have a close interaction and dialogue with your team members. Get updates about the finer points of the strategy. Prepare checklist Make a checklist and keep it updated. Document each and every action and follow it up well. Systematic working is the key to success. Slow down your pace whenever necessary As mentioned earlier, rural marketing is not a game of pace. You need to slow down at times to implement a campaign. Or there is a need to change the strategy completely. Gather as much knowledge as you can The more you understand it, better is the marketing strategy. Rural activation agencies india must know about the market, demographics, audience, etc. It is a different ball game altogether The rural marketing campaign is different from others. Understand the nitty-gritty of it. Respect the difference between the rural market and others. Keep the finger on the pulse of expectations You should know what your customers want? Their preferences and satisfaction levels are different. You need to understand what they want. Information is very important In the modern era, information is incredibly important. When you design marketing strategy for rural marketing of fmcg products, make use of every bit of information. A holistic approach is needed Every aspect of your rural market strategy should be emphasized. Content, selection of right medium, touch points and advertizing; all are important.

Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia

advertising in rural india, Audiowala Busstand / By

Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana. Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages. Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to be a superb mode of promoting songs and promos of the latest Kannada movies. Since the songs are played at the KSRTC Bus Stands all over the state, it creates a huge impact. The songs and promos are played during the break between scheduled bus announcements. Santheyalli Nintha Kabira film promo, the latest hit SantheyalliNinthaKabira is a 2016 Kannada movie based on the Hindi play Kabira Khada Bajaar Mein by Bhisham Sahani. It is an epic biopic starring Shiva Rajkumar who played the protagonist Kabir. The movie portrays the life of 15th-century poet. Sanusha and Sarath Kumar are the supporting stars in important roles. The music of the film is composed by the noted music composer Ismail Darbar. The movie has five songs and six Dohas written by Kabir. The movie gets the certificate of being in the category of Historical movies and receives a subsidy of 25 Lakh by the Karnataka Government. The promo includes the details of the film such as star cast, director name, and banner and release date.

Another Feather in the Cap

Articles and Opinions / By

By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast Director about the same I insisted him to come and listen to the Jingle on our bus stations .He was reluctant at first because he had some meeting which was scheduled so he decided to send a newly appointed officer to accompany me for the visit . On the scheduled time I reached the office and I picked up the Officer and we set out for the panjim station which is the biggest and the most buzzing Bus station in Goa. We had to cross thru the Small traffic and the beautiful Rua De querem on th way to the bust station. There was ample parking space at the EDC Patto complex so we did not waste time in Searching for a parking space and we reached our destination. We reached the station and luckily the jingle for the department started playing when he heard it he checked his time and was happy it was playing as per the time we had promised . He said ” You people are punctual and True to your word with timing hope this is not just because i am visiting ” . I said ” Sir this is possible due to our centralized control room all Advt either Audio or Video are played on time and we also make sure it is played as many times as we commit to you . He was impressed and asked me to show him around the entire station. I showed him our work stations and how the announcements are made he then told me that he himself is a IT graduate and used to work for a IT company dealing in Networking before clearing Central Govt exam and reaching this point in his career . He also told me that it is very difficult to manage such a big network specially because it is online and everybody has to be on their toes because anything can go wrong. It was easy for a person to know the specialty of our complex technology because he was a person from IT background. After spending some time on the bus station and giving me some inputs for the next Campaign( Great News ) he said lets go as he was very happy to have a firsthand experience of our system. He also told me after doing campaign with various other forms of media he was happy we are the only one who were willing to share all the info on how the system works and accompany him on site Visit so he could have a firsthand experience of the campaign. After dropping him to his office he told me “I will give a positive feedback to his seniors an make sure we get more campaigns in coming Months ” . I was very satisfied with his last remarks Because I always new we are doing a great Job in terms of spreading awareness through our media but getting acknowledgement for our Technological superiority was just another feather in the cap…………..