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Author name: VrittiMedia

Audiowala busstand offers limitless opportunities for innovation

BTL Activation / By

Achieving feasibility is a marketing campaign largely depends on what is the audience it is targeted to? When it is well-managed and focus, you reap the best benefit. Hiring one of the best Audio Visual Advertising Agencies in Mumbai doesnt make sense if it comes out with some lull and boring stuff. In the highly competitive business world, you cant afford to spend huge money on it. In the recent years, Vritti Imedia used unusual but effective ideas for their clients. Not only these ideas were a massive hit, but they brought incredible benefits to the clients as well. Using Bus Stands for brand promotion is revolutionary Before Vritti Imedia, nobody thought about Bus Stand Announcement Advertising in India. In that sense, it is the pioneer company who thought out of the box and made it a grand success. Why bus stand? The answer is simple because it is the place where huge crowd visits daily. Moreover, there people spend sufficient time to divert their attention to a service, product or brand. Since these bus stands are already connected by a centralized broadcasting system where announcements about buses get broadcasted, it was quite easy to design a creative campaign. Vritti opens the whole new world of opportunities By introducing Bus terminal Advertising in India, Vritti Imedia added several dimensions to the world of rural marketing. First time in India, a rural marketing campaign makes use of technology. Also, it is a cost-effective yet impactful campaign where people get focused towards the message. Since it uses the audio-visual network system that broadcasts important information about bus timings and arrivals, nobody ignores it. Perhaps, it is the biggest reason for its massive success. Initially, the campaign focused on consumer goods, but later several other niches also found it interesting. Today, the whole spectrum of products and services uses the ground-breaking concept Audiowala busstand. The unexplored power of Bus Stand unleashed by Vritti Vritti is the only company amongst btl activation agencies in Mumbai that identified the huge potential of bus stands for rural marketing. Before it, nobody ever thought about it. However, it started bit carefully by choosing a few prominent bus stands as a pilot project. After the encouraging success, the company extended it to large scale. Today, it crosses the boundaries of states and covers many states in the country. Every year, new companies are adding to the list. On the parameters of reach and effectiveness, it is sure on e of the most successful marketing management ideas in the recent times.

10 Points To Remember While Planning Any Rural Marketing Campaign

i-Media Updates / By

Running a business is a challenging task in the competitive scenario today. You have to be always on the toes to understand the needs of your customers. When you design a marketing plan for your brand, company or product; it is very much necessary to cover the urban and rural markets separately. Both segments are different in many ways, and a common strategy doesnt work. For innovative rural marketing campaigns, you need to put special efforts. To make their task simple; the article talks about 10 points that will help a lot. Planning is the key aspect Of course, planning is the heart of building a master plan for a marketing campaign but it is furthermore critical here. Designing rural advertising strategies need profound groundwork and scheduling of tasks. Be a little bit conservative It is quite unlikely suggestion to marketing managers because they are always aggressive. In the rural marketing strategy, one has to think about the unexpected hurdles or twists because of the unpredictable nature of the rural market. Keep the communication channels open As the marketing manager, you should have a close interaction and dialogue with your team members. Get updates about the finer points of the strategy. Prepare checklist Make a checklist and keep it updated. Document each and every action and follow it up well. Systematic working is the key to success. Slow down your pace whenever necessary As mentioned earlier, rural marketing is not a game of pace. You need to slow down at times to implement a campaign. Or there is a need to change the strategy completely. Gather as much knowledge as you can The more you understand it, better is the marketing strategy. Rural activation agencies india must know about the market, demographics, audience, etc. It is a different ball game altogether The rural marketing campaign is different from others. Understand the nitty-gritty of it. Respect the difference between the rural market and others. Keep the finger on the pulse of expectations You should know what your customers want? Their preferences and satisfaction levels are different. You need to understand what they want. Information is very important In the modern era, information is incredibly important. When you design marketing strategy for rural marketing of fmcg products, make use of every bit of information. A holistic approach is needed Every aspect of your rural market strategy should be emphasized. Content, selection of right medium, touch points and advertizing; all are important.

Audio Nildhana Santheyalli Nintha Kabira by Vritti iMedia

advertising in rural india, Audiowala Busstand / By

Vritti iMedia took an initiative to support Kannada film industry by promoting the new release film through Audio Nildhana. Kannada film industry is facing a tough time in the fiercely competitive market like other regional languages. Audio Nidhana is the effective way of reaching more than 50 Lac people simultaneously. Hence, it comes out to be a superb mode of promoting songs and promos of the latest Kannada movies. Since the songs are played at the KSRTC Bus Stands all over the state, it creates a huge impact. The songs and promos are played during the break between scheduled bus announcements. Santheyalli Nintha Kabira film promo, the latest hit SantheyalliNinthaKabira is a 2016 Kannada movie based on the Hindi play Kabira Khada Bajaar Mein by Bhisham Sahani. It is an epic biopic starring Shiva Rajkumar who played the protagonist Kabir. The movie portrays the life of 15th-century poet. Sanusha and Sarath Kumar are the supporting stars in important roles. The music of the film is composed by the noted music composer Ismail Darbar. The movie has five songs and six Dohas written by Kabir. The movie gets the certificate of being in the category of Historical movies and receives a subsidy of 25 Lakh by the Karnataka Government. The promo includes the details of the film such as star cast, director name, and banner and release date.

Another Feather in the Cap

Articles and Opinions / By

By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast Director about the same I insisted him to come and listen to the Jingle on our bus stations .He was reluctant at first because he had some meeting which was scheduled so he decided to send a newly appointed officer to accompany me for the visit . On the scheduled time I reached the office and I picked up the Officer and we set out for the panjim station which is the biggest and the most buzzing Bus station in Goa. We had to cross thru the Small traffic and the beautiful Rua De querem on th way to the bust station. There was ample parking space at the EDC Patto complex so we did not waste time in Searching for a parking space and we reached our destination. We reached the station and luckily the jingle for the department started playing when he heard it he checked his time and was happy it was playing as per the time we had promised . He said ” You people are punctual and True to your word with timing hope this is not just because i am visiting ” . I said ” Sir this is possible due to our centralized control room all Advt either Audio or Video are played on time and we also make sure it is played as many times as we commit to you . He was impressed and asked me to show him around the entire station. I showed him our work stations and how the announcements are made he then told me that he himself is a IT graduate and used to work for a IT company dealing in Networking before clearing Central Govt exam and reaching this point in his career . He also told me that it is very difficult to manage such a big network specially because it is online and everybody has to be on their toes because anything can go wrong. It was easy for a person to know the specialty of our complex technology because he was a person from IT background. After spending some time on the bus station and giving me some inputs for the next Campaign( Great News ) he said lets go as he was very happy to have a firsthand experience of our system. He also told me after doing campaign with various other forms of media he was happy we are the only one who were willing to share all the info on how the system works and accompany him on site Visit so he could have a firsthand experience of the campaign. After dropping him to his office he told me “I will give a positive feedback to his seniors an make sure we get more campaigns in coming Months ” . I was very satisfied with his last remarks Because I always new we are doing a great Job in terms of spreading awareness through our media but getting acknowledgement for our Technological superiority was just another feather in the cap…………..

Customer is the wise king

Articles and Opinions, Audiowala Busstand / By

By, John Agadi Well, let me give my introduction first. I am from Insurance sector with a rich experience of training and orientation. I have been working in the niche for quite some time. I learned the knacks and tricks of handling clients and business partners from y seniors during the early years. Very soon I started interacting with clients from diversified backgrounds like government sector, corporate and retail. However, I got the benefit of concept selling that is quite similar to Insurance selling. I would like to mention an incident which shows that customers are quite informed nowadays. We should not take them granted. Going for a deal unprepared is not a good thing today. Our company got the order for media and advertizing of a prestigious bank in Belgaum. The order was sanctioned from the Bangalore HO, and it was for 20 branches across the state. When I approached the Marketing Manager of my client, I was pretty confident that I am going to bag the deal and the meeting is just a formality. Moreover, we had worked with the client earlier. Hence there was already a good rapport. When I met the Marketing Manager whom I have been interacting so far, I was told that the AGM of the branch wants to see me. He wants to know further about Vritti Imedia. I knocked his cabin and with his permission took my seat. He stared me for a moment and started responding mails and attending calls without even taking notice of mine. The moments were full of tense and anxiety. After 10 long minutes, he turned to me and announced that he was looking at our companys website from last few minutes. What Vritti Imedia is all about and what we have been doing so far. After that, he leaned forward and asked, What is the difference between the price and the cost? It was a big blow for me. I was not prepared for it frankly. I was not in a position to admit it, for sure. I gathered courage and answered that price is the short-term proposition whereas cost is the long-term one. He stared at me and told that the answer was certainly not up to the mark. My palms were sweating, and I was pretty sure that the sale deed is not going to be signed. He explained me the difference first and then inquired about Vritti Imedia. How are we handling different projects and how are we adding value to it? I told him about 360 Degree Branding, Audio Wala Bus Stand concept, etc. He was a bit impressed with it, but the things were still dicey. Finally, he told that he is going ahead with the order just because he has to spend the budget sanctioned for this project, and we approached at the right time. It was not a positive remark for me indeed, but I was happy that he is impressed with Vritti Imedia and its performance so far. The takeaway is that the customer is quite informed and aware today. When we meet him, we should be ready with all answers. In short, customer is not simply the king but an informed king!