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Author name: VrittiMedia

Incredible rural marketing ideas of Vritti Imedia plunged Pandharpur Wari last year

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Pandharpur Wari, Wari, Ekadashi Yatra; you call it by any name. It is the biggest occasion of Maharashtra where millions of people walk miles barefoot to show the gratitude, devotion, and dedication towards Lord Vitthal. Yes, it is the lok mahotsav (festival of people) where age, sex, caste and financial status lose their relevance. Everyone is equal, everyone is a warkari , heading towards Pandharpur with the only wish of having a glimpse (darshan) of the holy idol. The tradition is centuries old, and year after year, more and more people are getting attracted towards it.It is needless to say that the government, local administration, police, and traffic departments have to work extremely coordinated manner to make it a grand success. Vritti Imedia is amongst the leading rural advertising companies. IT brings out useful and innovative marketing ideas that dont just promote a brand but also become a helping hand to the administration. Vritti Imedia serves the whole bouquet of clients spread across domains and businesses from telecommunications to Food & Beverages and FMCG to Retail Advertising.Nowadays Banking, automobiles, Financial Services & Insurance also seek help from Vritti Imedia to stand in competition. Vritti always brings something new and different Yes, the creative brains at Vritti dont believe in repetition. The marketing teams sit together and collectively work to explore mind-boggling ideas that are out of the box and beneficial to the pilgrims. Social awareness, health, and welfare, public service and support to administration are the core principles behind every marketing plan. In the Pandharpur Wari last year, the company promoted several brands in such a manner that pilgrims had a direct and long-lasting association with the brand. A few ideas that banged Pandharpur last year Goodknight Fast Card, the quickest mosquito repellant made an impressive presence with innovative marketing ideas. Fast Card branding on tarpaulins, establishing tents for pilgrims, fully-equipped stage and bhajan pandals offered convenience and relief to the people. Ambulance, watch towers for the police department, free drinking water supply, and mobile charging points at convenient locations. Free samples of FastCard were distributed amongst people to have a rea-life experience of its effectiveness. There were washing zones with an extensive branding of Ghadi Detergent. Pilgrims were offered free washing facility. Iodex brand offered free foot massage to the pilgrims and Navratna Oil relieved them from the headache.On behalf of SBI Life, free health checkup camps were organized for people. Zee Cinema offered free entertainment and live darshan of the idol in well-maintained pandals.

Vritti Imedia comes out with flying colors in ACEF ad FLAME Awards

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The greatest emotional need is to feel appreciated, the clich holds true with an individual as well as an organization. The feeling of cheerfulness is quite apparent when the Director – Marketing Strategies and Public Relation of Vritti Imedia MR Rajesh Radhakrishnan talks to the correspondent about the overwhelming performance in the 6th APAC Customer Engagement Forum and Awards and RMAI FLAME Awards. Both of these awards hold a great recognition in the world of advertising and media. Hence, our success is not just encouraging, but quite special. Certainly, it is the collective success of our whole team that didn’t leave any stone upturned to bring perfection in every project we handled. She says. It is overwhelming to receive the award of Most Admired BTL Agency for Customer Engagement in the event. It proves that our efforts are recognized by our clients, and they feel us their partners and not an outsourced media agency. Winning award at ACEF is something very special ACEF program is an international level program guided by advisory members of international repute. The programs focus on different aspects of branding such as Branding, Marketing, Rural Marketing, and CSR. The programs are planned for GCC Continent and Asia Pacific Region. Hence, winning an award for the best customer engagement is really a proud moment. Other that this award which is the Organization Award , we won three Gold in the BTL Activities category, one Gold in the Non-traditional Media category , and one Silver in Events & Promotion category. Thus, it was an all-round performance. She exclaims. RMAI Flame Awards, another feather in the crown Not only ACEF Awards, but Vritti iMedia showed excellence in another important event, the RMAI FLAME Awards. It is the most acclaimed award program that celebrates the best of the best in rural marketing and communication. Rural marketing is always our strong point because we are among the pioneers who recognized the potential of the niche. The fact gets substantiated by the overwhelming performance in the FLAME Awards. We bagged one Gold, three Silver and one Bronze in different award categories there. We get awards in different categories like arranging the best-integrated campaign, using technology in the best manner, using traditional congregation platforms, and conceptualizing small budget programs.

Rural Yatras and jatras Is One of the Best options in Rural India for Targeting Rural People

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If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand events mentioned above, but you can see it in every yatra or jatra in the rural market. Yes, there was a little commercialization in the good old times also, but today rural marketing companies go an extra mile to make the best use of these events to promote their brand or product. Marketers realize the importance of promoting products in religious events As these events become more popular and convenient, marketers find them fit for promoting brands and products. Not only the events give excellent visibility but also help in reaching a widespread audience. A few innovative companies such as Vritti iMedia did a splendid work in the niche by designing innovative rural marketing campaigns. It makes use of things that are directly connected to the pilgrims. The campaigns enhance the end-user experience and simultaneously focus on brand promotion. So far, the strategy has been highly successful. People relate the product marketing concept to the religious experience and remember the product and brand forever. Creativity is very much important Rural marketing events in india that got success in the religious events (jatras and yatras) were highly creative and engaging. The efforts made by the respective marketing team were quite visible. For example, Vritti set up massage kiosks to promote Navratna Oil of Emami. It offered free head massage to the pilgrims. It was a soothing and relieving experience for everyone. In the recent events, marketers distributed eatables or energy drinks to people, or established free wi-fi centers and sponsored mobile changing rooms for ladies. All these efforts not only promoted the brand but underlined the commitment and affection of the company for India and Indian people. Religious events make it economically feasible Branding and advertisement in rural areas is a costly affair in India due to the difficulty in reaching the target audience. However, these religious events make it profitable because you can target large audience by spending less. Millions of devotees gather from all corners of India to take part in the religious activities, making it a lucrative branding opportunity.

Understanding the rural consumer is also important for rural marketing

Advertising in Rural & Urban, advertising in rural india, BTL Activation, rural advertising, rural marketing / By

The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and ways of luring customers. They cant remain confined to the good old practices. You will be amazed to know that so many rural marketing companies in india emerged that focus on purely villages and small towns for establishing marketing strategy. Since the clich Customer is the king holds true with the rural consumers also, marketing managers need to spend time in understanding their choices and preferences. Brand loyalty? Come on; it is a good old story! Gone are the days when rural customers preferred brand to the product category. For them, Colgate was the only toothpaste and Dalda was the only hydrogenated oil. Today, they do not restrict them to a brand but want to experiment and test. They are keen to develop their personal brand preference instead of getting influenced by someone. Cost may not be a limiting factor for them, but cost-benefit ratio is an important aspect. They are ready to spend high provided the product gives them excellent return. Rural marketing agencies in india change the marketing strategies to get aligned with the paradigm shift in the thinking process. Studies reveal some interesting facts In fact, the consumers of interior villages and small and medium size towns have become more complex than the urban counterparts. There have been several studies undertaken to understand the rural consumer behavior by business management schools. In a study, researchers conducted tests across ten states in India to know about 20 popular categories of consumer products, e.g. beauty products, biscuits, cereals, food products, etc. The basic idea behind the study was to come out of prototype thinking and to stop looking the whole rural market uniformly. The study revealed that people of each state showed different opinion about the product and their preferences were also different. It means, today it is impossible to make a universal strategy. Even the rural advertising in india also has to be specific to a state or geographical region. Today a company that offers services for Rural marketing in Maharashtra need to think separately for Madhya Pradesh even if it is the neighboring state. That much complexity has been added to it!

Rural Yatras and Jatras A mode of rural marketing

Advertising in Rural & Urban, advertising in rural india, Articles and Opinions / By

India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people gather at a particular place with a specific religious reason. They come together, celebrate the event and disperse. Some of these events such as Kumbha Mela or Simhastha have a nationwide importance, and the participation is in millions.No wonder, marketing managers find these events highly lucrative. They conceive and implement a series of campaigns that grab the utmost attention. It is a cost-friendly and effective strategy Since you get an enormous crowd in the melas (or Yatras or Jatras), it is a great idea to get incredible publicity by spending less. From the branding perspective to visibility and product promotion to social awareness, it is a superb opportunity. Vritti iMedia is a well-known digital media marketing company and advertising agency that has understood the importance of these events. It has specifically targeted the annual religious festivals that take place in the interior and rural areas of our country. Since there is a huge potential in the rural consumer market, it is highly important to connect to the rural customers in the way that appeals them the most. Targeting these religious occasions would be highly imperative and rewarding. You connect well with the consumer When haats, melas, and jatras become the conversation points, you intercept with the audience quite well. We can compare it with the exhibitions or branding events happening in the huge malls and shopping centers around. Each congregation point gives you the opportunity to interact with a different audience. When marketing managers do homework before launching the campaign and get the pulse of it, the results are outstanding. If the event largely attracts women, then the campaign has to be different. Size and demographics of the audience play a pivotal role in deriving the marketing strategy. Competition becomes tougher and tougher The rural events no longer remain an unexplored niche. There is quite tough competition because everyone has realized the potential hidden beneath. No wonder, Mela Authorities keep on increasing prices and branding space year after year. Mela events become high-profile marketing events where brands battle for maximum bandwidth. It is a paradigm shift in the Indian marketing scenario in the past few decades.