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Vritti Imedia comes out with flying colors in ACEF ad FLAME Awards

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The greatest emotional need is to feel appreciated, the clich holds true with an individual as well as an organization. The feeling of cheerfulness is quite apparent when the Director – Marketing Strategies and Public Relation of Vritti Imedia MR Rajesh Radhakrishnan talks to the correspondent about the overwhelming performance in the 6th APAC Customer Engagement Forum and Awards and RMAI FLAME Awards. Both of these awards hold a great recognition in the world of advertising and media. Hence, our success is not just encouraging, but quite special. Certainly, it is the collective success of our whole team that didn’t leave any stone upturned to bring perfection in every project we handled. She says. It is overwhelming to receive the award of Most Admired BTL Agency for Customer Engagement in the event. It proves that our efforts are recognized by our clients, and they feel us their partners and not an outsourced media agency. Winning award at ACEF is something very special ACEF program is an international level program guided by advisory members of international repute. The programs focus on different aspects of branding such as Branding, Marketing, Rural Marketing, and CSR. The programs are planned for GCC Continent and Asia Pacific Region. Hence, winning an award for the best customer engagement is really a proud moment. Other that this award which is the Organization Award , we won three Gold in the BTL Activities category, one Gold in the Non-traditional Media category , and one Silver in Events & Promotion category. Thus, it was an all-round performance. She exclaims. RMAI Flame Awards, another feather in the crown Not only ACEF Awards, but Vritti iMedia showed excellence in another important event, the RMAI FLAME Awards. It is the most acclaimed award program that celebrates the best of the best in rural marketing and communication. Rural marketing is always our strong point because we are among the pioneers who recognized the potential of the niche. The fact gets substantiated by the overwhelming performance in the FLAME Awards. We bagged one Gold, three Silver and one Bronze in different award categories there. We get awards in different categories like arranging the best-integrated campaign, using technology in the best manner, using traditional congregation platforms, and conceptualizing small budget programs.

Rural Yatras and jatras Is One of the Best options in Rural India for Targeting Rural People

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If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand events mentioned above, but you can see it in every yatra or jatra in the rural market. Yes, there was a little commercialization in the good old times also, but today rural marketing companies go an extra mile to make the best use of these events to promote their brand or product. Marketers realize the importance of promoting products in religious events As these events become more popular and convenient, marketers find them fit for promoting brands and products. Not only the events give excellent visibility but also help in reaching a widespread audience. A few innovative companies such as Vritti iMedia did a splendid work in the niche by designing innovative rural marketing campaigns. It makes use of things that are directly connected to the pilgrims. The campaigns enhance the end-user experience and simultaneously focus on brand promotion. So far, the strategy has been highly successful. People relate the product marketing concept to the religious experience and remember the product and brand forever. Creativity is very much important Rural marketing events in india that got success in the religious events (jatras and yatras) were highly creative and engaging. The efforts made by the respective marketing team were quite visible. For example, Vritti set up massage kiosks to promote Navratna Oil of Emami. It offered free head massage to the pilgrims. It was a soothing and relieving experience for everyone. In the recent events, marketers distributed eatables or energy drinks to people, or established free wi-fi centers and sponsored mobile changing rooms for ladies. All these efforts not only promoted the brand but underlined the commitment and affection of the company for India and Indian people. Religious events make it economically feasible Branding and advertisement in rural areas is a costly affair in India due to the difficulty in reaching the target audience. However, these religious events make it profitable because you can target large audience by spending less. Millions of devotees gather from all corners of India to take part in the religious activities, making it a lucrative branding opportunity.

Understanding the rural consumer is also important for rural marketing

Advertising in Rural & Urban, advertising in rural india, BTL Activation, rural advertising, rural marketing / By

The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and ways of luring customers. They cant remain confined to the good old practices. You will be amazed to know that so many rural marketing companies in india emerged that focus on purely villages and small towns for establishing marketing strategy. Since the clich Customer is the king holds true with the rural consumers also, marketing managers need to spend time in understanding their choices and preferences. Brand loyalty? Come on; it is a good old story! Gone are the days when rural customers preferred brand to the product category. For them, Colgate was the only toothpaste and Dalda was the only hydrogenated oil. Today, they do not restrict them to a brand but want to experiment and test. They are keen to develop their personal brand preference instead of getting influenced by someone. Cost may not be a limiting factor for them, but cost-benefit ratio is an important aspect. They are ready to spend high provided the product gives them excellent return. Rural marketing agencies in india change the marketing strategies to get aligned with the paradigm shift in the thinking process. Studies reveal some interesting facts In fact, the consumers of interior villages and small and medium size towns have become more complex than the urban counterparts. There have been several studies undertaken to understand the rural consumer behavior by business management schools. In a study, researchers conducted tests across ten states in India to know about 20 popular categories of consumer products, e.g. beauty products, biscuits, cereals, food products, etc. The basic idea behind the study was to come out of prototype thinking and to stop looking the whole rural market uniformly. The study revealed that people of each state showed different opinion about the product and their preferences were also different. It means, today it is impossible to make a universal strategy. Even the rural advertising in india also has to be specific to a state or geographical region. Today a company that offers services for Rural marketing in Maharashtra need to think separately for Madhya Pradesh even if it is the neighboring state. That much complexity has been added to it!

Rural Yatras and Jatras A mode of rural marketing

Advertising in Rural & Urban, advertising in rural india, Articles and Opinions / By

India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people gather at a particular place with a specific religious reason. They come together, celebrate the event and disperse. Some of these events such as Kumbha Mela or Simhastha have a nationwide importance, and the participation is in millions.No wonder, marketing managers find these events highly lucrative. They conceive and implement a series of campaigns that grab the utmost attention. It is a cost-friendly and effective strategy Since you get an enormous crowd in the melas (or Yatras or Jatras), it is a great idea to get incredible publicity by spending less. From the branding perspective to visibility and product promotion to social awareness, it is a superb opportunity. Vritti iMedia is a well-known digital media marketing company and advertising agency that has understood the importance of these events. It has specifically targeted the annual religious festivals that take place in the interior and rural areas of our country. Since there is a huge potential in the rural consumer market, it is highly important to connect to the rural customers in the way that appeals them the most. Targeting these religious occasions would be highly imperative and rewarding. You connect well with the consumer When haats, melas, and jatras become the conversation points, you intercept with the audience quite well. We can compare it with the exhibitions or branding events happening in the huge malls and shopping centers around. Each congregation point gives you the opportunity to interact with a different audience. When marketing managers do homework before launching the campaign and get the pulse of it, the results are outstanding. If the event largely attracts women, then the campaign has to be different. Size and demographics of the audience play a pivotal role in deriving the marketing strategy. Competition becomes tougher and tougher The rural events no longer remain an unexplored niche. There is quite tough competition because everyone has realized the potential hidden beneath. No wonder, Mela Authorities keep on increasing prices and branding space year after year. Mela events become high-profile marketing events where brands battle for maximum bandwidth. It is a paradigm shift in the Indian marketing scenario in the past few decades.

Audiowala Bus Stand The Nation is Listening

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There is a saying in Hindi that means, the world will bend the only thing is you need someone who can do it. Vritti iMedia, the leading advertizing agency in India has proved it true. The company is known for introducing new and innovative ideas that are simply unique in the niche. The team works enthusiastically on each project and derives ideas that work incredibly well. In the last few years, the idea of Audiowala Bus Stand has created a history in the states where it has been launched by Vritti Solutions Ltd. It is a simple, cost-effective and profitable idea which has not only earned a lot of accolade and applause but also opened a new dimension to the business. What is Audiowala Bus Stand is all about? It is a path-breaking idea that makes use of Bus Stand, the second most visited public place in India after Railway Station for a public campaign. Yes, bus service is the backbone of our rural lifestyle. People of small and medium towns and rural areas are largely dependent on it. They come to the Taluka places or District Headquarters for several personal and administrative purposes. They listen to the bus announcements sincerely and follow the bus arrivals, departures, and timings. Audiowala Bus Stand encashes the opportunity to promote products, services, government schemes and all other relevant information that is relevant to people. A well-planned and well-executed program with a solid research Audiowala Bus Stand is perhaps the most innovative, useful and effective rural campaign that reaches to millions of people daily. The success is not just a fluke, but a result of in-depth research and meticulous planning. The research team of Vritti Imedia was quite choosy while deciding the region. They picked the states that have the best quality of roads and bus services. Also, these states are more literate, and the level of awareness amongst rural people is quite high as compared to other states. Maharashtra, Goa, Karnataka, Punjab and Rajasthan are the states where this innovate idea was tried. The bus stands were equipped with necessary infrastructure. The journey has been overwhelming so far You need to talk to the people who visit these stands regularly to understand the effectiveness of it. People listen to the announcements with a lot of interest and take a note of every bit of valuable information. Audiowala Bus Stand proves that our country is transforming rapidly. Things get success if they hit the right thing at the right time!