vritti

Author name: VrittiMedia

Main Roz kuch na kuch Bus Stand par sunta hoon

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By, Kamaldeep Singh Branch Manager- Chandigarh I would like to share one experience regarding impact of our medium to daily passengers which give us positive energy & also help us for getting retail order.Few days back Me & Patiala Area Manager visited one Garment shop at Patiala as a routine call. When we start out discussion with owner he didnt show much interest as he has branded showroom having all big brands. He told us that Bus traveler is not our customer. But important thing was he still ready to hear more from us regarding our medium. During our discussion one of his salesmen who was also senior worker told him that Sir main roz kuch na kuch Bus Stand par suntan hoon aur Acha chalta hai. Bus Announcement bhi hoti hai aur advt.bhi chalta hain. His words help us to for getting an order for three months on the spot from one of the reputed Garment Showroom of Patiala. As a Sales Person I learnt from that incident that every common man is noticing our medium. Indirectly PIS system is good marketing & recall tool for all retailers or brands.

Audio Advertisement On Bus Stand.

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By, Mr. Shashi P. Tiwari It was a summer sunny morning; of April 2016 a loud cracking voice shouted outside my home Patil…..O..Patil it was just 6am in clock. I came and open the door; good morning Shyam I said. I change my dress & we both went to our daily work of (PMGSY), which was newly started in our village with the help of our serpunch Mr. Namdev patil and the scheme was announced by our new government or with a smile I can say Modi jis government. We both are child hood friends and belong to an average farmer family of Niphad Taluka within Nasik District of Maharashtra. As we all know Lok Sabha election 2014 was one of the longest elections of Indian history, starting from 7th April to 12th May 2014. The 16th May 2014 was the day the new Modijis government won the elections with full support of Indian people. The celebration of winning the election was seen in each and every part of India as if; we have won the cricket world cup or more than that. We have huge expectation from the government and within 3 years we have started seeing how aggressively they are working to improve our leaving standard and employment even in village. Like every morning for vegetable sale we use to go Nasik Sabbji Mandi for selling our vegetables. But an audio helped in changing our village environment, just 6 months before I & my village serpunch Mr. Namdev Patil were standing at Nashik Central Bus Stand, during that time we heard an audio advertisement regarding Pradhan Mantri Gram Sadak Yojana(PMGSY). Namdev said we need to see the details of the yojana so that we can implement it in our village. I smiled and said why not sure & for the same we can take help of my smart phone which will give us the details of the yojana on web as well as on PM app. From that day whenever we come to Nasik central Bus stand we sit & hear the new & updated schemes of Government, thanks to the audio advertisement on bus stand.

Vritti I Media success in Bus Stand Advertising in Karnataka

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By, Ravi Galagali For any country the safety of the women & Child are main concern, recently Indian Government has done a big Campaign for Protection of Girl Child (Beti Bachavo, Beti Padhavo), lead by Honarable Prime minister Of India. I consider myself very lucky to work for such a noble cause for Department of Women & Child Development Government of Karnataka. The campaign was about Women & Child Trafficking issue, which is main concern of the Society. Being Audiowala Bus Stand in Karnataka, Vritti has a reach of more than 58 Lakh passengers / Day, Strong Coverage of 34,000 Villages with 25,000 Bus Net Work in Rural, Semi-Urban & Urban Areas of Karnataka. Audio Message at Bus Stations is the ideal place to do such awareness campaign for Women & Child trafficking issue. After my several discussions with the respective Officers of Women & Child Dept., They finalized to do a campaign for 30-days. In our discussion we have decided to do a 30-days campaign in 3-steps, each step campaign of 10-days Step 1 : Awareness campaign, Step 2 : Educating People (Victims) & Step 3 : responsibility of the people (Society) Step 1 : The content was about, people, involve in Women & Child activity are violating the rule of the land & this crime will be punished with harsh punishable offence. Step 2 : Educating Victims to come openly for help, Not to hesitate to report Police, Calling helpline number for rehabilitation. Step 3 : Apart from Victims, People of the society should bring to the notice of the Officers for rehabilitation of the victims by calling help line number making them the part of the campaign. Need your input & guidance to share my experience in coming days!!

Rural Marketing The Road towards future

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What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market? Well, the majority of the companies are targeting their resources towards the villages and small towns spread at the length and breadth of India by conceptualizing and implementing innovative campaigns for the rural markets. Hiring a profound rural marketing agency in india such as Vritti Imedia brings amazing results. Rural marketing is the success mantra Statistics says that not only small and medium-sized companies but FMCG giants like Unilever and ITC are also establishing separate marketing and sales workforce to cater this market. When creativity and innovation get added to marketing strategies, it brings phenomenal results. Companies like Vritti Imedia put extensive efforts in identifying the ways of attracting rural consumers. It blended technology seamlessly to the marketing concepts so that implementation becomes effective. The unique and innovative ideas such as Audio Wala Bus Stand established new benchmarks of Rural Marketing in Rajasthan, Punjab, Goa, Karnataka and several other states. It is a cost-effective initiative with exceptional results. Blending cultural events with rural marketing concept Experts say that marketing campaigns targeted to urban consumers will be an increasingly costly affair. As the rural market shows a promising future, it is the need of the day to conceive out-of-the-box ideas to lure rural consumers. Vritti Imedia used the religious and cultural events and did exceptionally well in the field of Rural marketing in Maharashtra. Events like Kumbh Mela and Pandharpur Wari were effectively used for targeting consumers. Statistics shows that the events recorded a remarkable surge in the number of Rural BTL Activation. Rural market is certainly the road towards future. Every entrepreneur should be prepared for it!

No Language Restriction for vritti imedia to connect rural India

Advertising in Rural & Urban, advertising in rural india, rural advertising / By

Connecting rural India no longer remains a matter of choice but it the need of the day today. Since there is saturation in the urban market, profitability ratio shows a decline year after year. On the contrary, the rural market shows a promising future due to the economic development and increasing awareness. Rural consumers are more conscious about the lifestyle today, and they dont hesitate in spending high. It is quite obvious that separate rural advertising strategies are being developed to trigger the buying instinct. Big, small and medium-sized companies are busy in conceptualizing ideas that will work well. Vritti Imedia is one of the leading companies in the niche. It has proved the excellence by launching marketing strategies that created history. Each of the projects handles by them got tremendous success. Vernacular, the winning strategy Experts who know the tricks and knacks of consumer behavior in India put emphasis on the need of developing campaigns in local languages or dialects. They feel that rural marketing companies in india should speak the language of the masses if they want to reach to the heart of rural consumers. Marketing companies find it dauntingly challenging to develop strategies in the vernaculars. However, for Vritti Imedia, it is as simple as ABC. Since they have immense expertise in developing ideas using local languages in the past, developing a new idea isnt a big deal for the creative team. Track record so far Vritti Imedia has experimented vernacular marketing campaigns to attract rural consumers in the past while managing advertisement in rural areas, and the results were outstanding. Whether it is the much acclaimed Audio Wala Bus Stand initiative or campaigns during Kumbh Mela or Wari in Maharashtra; the preference was always to the local languages. Since the majority of people understand what is being conveyed, connect is much better. Vritti Imedia is amongst the leading rural marketing agencies in india that use local languages and dialects quite frequently. Since the products are targeted to the audience that belongs to the interior towns and villages, use of local language is inevitable. The local people are not familiar with English. Vritti could grab the attention of a large crowd by developing brilliant ideas that lured local people. They have a team of experts who know how to manage the things. The campaigns brought by them were highly effective and result-oriented. They made a huge impact in states like Rajasthan, Punjab, Karnataka, Andhra Pradesh and Goa.