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Vritti Solutions Reveals its Secret of Growth: Cross-functional Sales

Help your clients to build an experience with you…and this can be done via Cross-functional sales!

From more than 2 decades, Vritti Solutions has been in the race of offering IT products and solutions to organizations- whether big, medium or small to automate their process and ease out their operations, resulting in enhanced productivity and greater efficiency.

Our saga of cross-functional sales begins with one of our prestige clients, which is one of the India’s leading dairy products manufacturing company. We are associated with them since 2017. Providing IT solutions like Leave Management System and Attendance System, we have always aimed at optimizing their resource management for an ease in operations and processes. Our relationship of half a decade helped us to identify the opportunity for cross-functional sales with the organization.

Vritti Solutions explored the forthcoming needs of the company and struck the right chord by offering an event organizing service for their AGM.

Mindwave Media, a 360 degree Media & Marketing wing of Vritti Solutions, who specializes in organizing BTL events and on-ground campaigns, enthusiastically took up this opportunity and organized AGM for the company on a grand scale. The event was held on 19th and 26th March, 2021, which was a great success.

After our success, we offered our popular media property- the Audiowala Bus Stand to mass advertise their brand in the next conference of the company, where around 600 officials were present.

“Everyone understands and agrees with the need to collaborate and grow. But, the focus is always on accomplishing small projects. So, to achieve cross-functional sales, we should shift our focus and look forward to a bigger picture, “says Mr. Anuroop Khare, Deputy General Manager of Vritti Solutions.

To add in, “Cross-functional sales done in the right way shall lead to high level of innovation, creativity and achievement. The magic of cross-functional sales comes out when you transform the miscellaneous needs of your client in to your business,” says Rajesh Radhakrishnan, CMO, Co-founder & Director of Vritti Solutions.

‘Cross-functional sales’ is a challenge. But, once you get the right mantra to hurdle this challenge, you are bringing success and growth to your company. So, are you ready to climb the ladder of success with cross-functional sales?

To get more guidance on how to crack this kind of sale, get in touch with anuroop.khare@vritti.co.in

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