Customers are important for your business. They indirectly pay your bills, expenses and salaries. But, there is always a sword on your head of losing your customer anytime. There might be hundreds of reasons. However, one major reason is that they feel ignored. The key to retaining your customer is giving the required attention; for which a well-integrated and user-friendly CRM system is needed. CRM is your most valuable asset for 4 reasons-
- Storeroom of leads and contacts- A CRM solutions keeps your leads and customer contacts organized, which leads to an efficient data. From present customers, suppliers, partners to prospects, your CRM should store all the data. You can avoid the mess of keeping complex and multiple spreadsheets. You might have come across so many potential customers who might have told you “No. Not Now”, “No, Not Today”, “Some Other Time”. It is important for the company to timely keep on tapping such prospects. You never know when you are opening doors for which customer.
- Keeping records of customer interactions- Different people in your company interact with different customers. An ideal CRM system keeps the record of your interaction. People change jobs. People change positions. So, whoever or whenever someone or the same person talks to the customer, they get a complete insight of the last conversation; basis which, further interaction can be taken ahead. Emails are there to support your interaction, but it is not an open platform for everybody’s reference.
Without a CRM system, it’s difficult to focus on the customer. Companies that invest in CRM are customer-oriented. So, if you are looking to get started with a CRM solution, we have Ekatm CRM for you!
Developed by Vritti Solutions, Ekatm CRM is a customer relationship management software that helps you in storing customer data and tracking customer requirement.
Wish to know more? Write to us at enquiry@vritti.co.in
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