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How can CRM Technology benefit India’s Agri Input Companies in the Post Covid-19 Era?

/ How can CRM Technology benefit India's Agri Input Companies in the Post Covid-19 Era? / By

India is the world’s largest producer of milk, pulses and jute, and ranks as the second-largest producer of rice, wheat, sugarcane, groundnut, vegetables, fruit, and cotton. It is also one of the leading producers of spices, fish, poultry, livestock and plantation crops.

As we all know, Agriculture is in the blood of India. 58% of India’s livelihood depends on agriculture according to a research study by DowntoEarth.

Thanks to the Agri Input companies that are constantly evolving the occupation of Agriculture in India.

However, the way the operate post-Covid-19 is different due to restrictions in travelling.

Recently, Agri Input companies have switched from traditional methods of operations to unconventional ones. They have realized that agriculture business operations could be done without much manual effort and meeting the farmers and vendors on-ground. Furthermore, processes can be digitalized with the help of innovative technologies. All it needs is a one-time investment in robust and integrated CRM, which is easy to use and available in native languages for better understanding.

Present for 3 decades in the IT industry, Vritti Solutions has developed advanced solutions for industries in India. We think that CRM technology is a must for Agri Input Companies in India due to a bunch of following reasons-

  1. Digitization of Data: Farmers’ and vendor farmers (in case of seed companies) data are an asset to any Agri Input company in India. There are thousands of farmers listed with the company. No company can keep manual records of the same. If you hire a basic level of CRM technology, you will be restricted to digitizing the data and making it accessible to several users. But, if you employ an advanced-level CRM, it will work beyond storing the data. Data is not only about collecting and storing the name, geography, and contact number of the farmers. It is also about storing and analyzing their pricing of goods and other insights that will help your company connect with the farmers on a deeper level and resolve their grievances, if any. However, an advance CRM technology will always suggest a marketing strategy to be designed using the data.
  2. Order Booking on Field: Sales executives should be able to access technology when they are on the field. They should be able to take order booking immediately and instantly update the back-end team working in the company with the booked orders. This helps increase the efficiency of the company and save time for every party present in the process.
  3. Delivering Support: An advanced level CRM technology shall be capable of integration with ERP and WMS solutions. With this, the Agri Input company will be able to enhance its support to each level- wholesalers, distributors, retailers and internal customers (employees). Agriculture is a highly competitive market and hence, making inventory of products available on time, making farmers happy. In today’s competitive business this is the whole game.
  4. Establishing a Supply Chain: An advanced CRM technology is required to set up a system, to enable smooth processes and workflow management without being in physical contact with each other. It is crucial to follow a chain in an industry where your products stand at the first stage of the produce. An ideal CRM system will enable to keep the goods intact and delivered on time to the wholesalers/distributors/ retailers. Every step in a full-fledged supply chain process can be notified via SMS/Email or WhatsApp facility.
  5. Brings Flexibility: CRM can be built for seasonal business, if the solution you are hiring is coming from a SAAS model company. Agri Input Companies need this flexibility according to their varying seasons. Their maximum work gets done in Kharif and Rabi Seasons, while in other time of the year, they don’t have much work. An ideal CRM solution for Agri Input business should allow them to use and pay as per seasons. This helps in greater control at the operations through system and cost-effective use of hired solutions.

Ekatm CRM is an advanced and customizable Customer Relationship Management Solution that can help in the Agri Input industry to flourish and grow day by day. To know more, call us at +91- 8390900611 or write to us enquiry@vritti.co.in