The perfect mix of urban and rural communication helps brands increase sales
The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in rural areas. Brands that usually choose to advertise in urban areas now have the option to extend their reach in this way. Audio advertisements played at regular intervals throughout the day at each chosen stand get guaranteed attention of thousands of passengers every day.
Why choose bus stands?
Rural advertising usually takes place at jatras, yatras and melas; but research shows that bus stands have proven to be the best hub for advertising at rural areas. Buses being the main means of transport get guaranteed passengers every day. The large lot of travelers gathered at bus stands includes students travelling for educational purposes, citizens travelling for work purposes and ladies travelling to meet household needs among others. This means that a bus stand holds a wide consumer base which is perfect for advertising most FMCG brands, cellular brands and automobile brands.
The effective link
Bus stands are therefore the effective link that connects rural consumers with urban brands in a better way; thereby increasing their each and bettering sales. Public announcements have proven to be the most effective medium according to reports by AC Neilsen and continue to help reputed brands carry out successful campaigns. The findings of the report state that advertisements at bus stands get 98% recall value from target consumers.