Brand activation or BTL activation is something that companies put a significant effort into. However, at times, they do not get that benefit as they expect. What could be the reason behind it? Well, every marketing manager wants to run successful BTL activation, but everyone doesnt know how to do it proficiently? It is the …
In the era of technology, it is impossible that you do not use it in any aspect of your business. Yes, today entrepreneurs explore it for enhancing btl activation ideas. Since the customers in the rural market are also equally techno-savvy, they do not find it much difficult to get adapted to it.Here are a …
How Technology Is Changing How We Treat Rural BTL Activation Read More »
In the world of marketing, the term BTL Activation is uttered quite often. Ever tried to understand what it is? Well, the word BTL is the abbreviation of Below the Line. It determines the task of having more one-to-one, direct connection with the customer. It also includes activities such as the distribution of handbills or …
Ecommerce has been viewed as the intelligent way of selling out the products and services. With a technology boom, the customers all over could be addressed and targeted. However, despite of huge reachability, ecommerce business lagged behind in getting hold of rural population until digitalization revolution came in. Government wise tie ups Government has been …
The Rural Market is turning out to be the New Hub for ecommerce Players Read More »
By, Dhiraj Naik I was just getting into my car when I saw our old neighbor leaving for Panjim, for his usual stroll and to buy his favorite fish. I called him and offered a ride. He accepted the invitation happily as it would save some time on his travel. I was equally happy to …
