Well, it is not appropriate to call India an underdeveloped economy anymore. The country is shining brightly with a tremendous growth record in the last decade. It should be better called a rapidly developing economy. However, the country faces a setback because of a clear-cut difference between the India and the Bharat, i.e. the urban …
Underestimating the strength of the rural market was a blunder by marketing gurus in last two decades. Experts say that the overemphasizing on urban areas and concentrating whole efforts of sales and marketing on lifestyle products was not a very good marketing strategy. Though it created miracles initially and everyone was lured by the overwhelming …
With urban markets drying up, entrepreneurs must go to rural markets Read More »
Religion bonds millions of people in India. The Sinhasth Kumbh Mela of Ujjain proved it once again. It was one of the biggest religious occasions of one month where millions of devotees gathered to take a holy dip in the sacred waters of River Shipra. Navratna Oil used the opportunity to run a brand engagement …
Navratna Oil brand campaign wins the hearts of millions devotees at Ujjain Kumbh Mela Read More »
Once upon a time considered trivial from the perspective of designing marketing strategies, the rural market of India emerges as the dark horse. Today, big marketing brains are busy in deriving marketing strategies that would lure the rural people. With a sizable annual spending of more than 50 Billion Dollars (2012 figures), the rural markets …
Vritti iMedia helps brands to expanding their wings in rural market Read More »
When they say India lives in the villages, they are not wrong. A country where more than 80 percent of the population lives in small and middle-sized towns (a chunk of the population contributing eight to ten per cent of the total economic growth); how can one ignore it? Economists say that the key to …
