i-Media Updates

Bonding Consumer Relations with Pidilite

Pidilite Industries has a strong foothold in the Indian adhesive products’ markets.  Products like Fevicol have become synonymous to adhesive for Indian consumers. However, Pidilite sensed an untapped potential in the rural markets that are developing rapidly. So a campaign was to be executed to capture rural minds. Vritti I Media’s expertise in rural marketing …

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