i-Media Updates
Think Local, Act Local to reach the Rural masses
India took a giant leap in the decade of 90s when liberalization and free economic policies opened a huge market to Indian and multinational companies. Undoubtedly, the focus was predominantly on the urban market in the first few years. However, rules of the game changed in the later years. With the economic surge, there is …
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Vritti Delivers a Successful Brand Campaign for Iodex at the 2015 Pandharpur Yatra
Vritti Delivers a Successful Brand Campaign for lodex at the 2015 Pandharpur Vatra Summary of the Campaign GlaxoSmithKline Consumer Healthcare, world leaders in healthcare products have time and again adopted innovative marketing initiatives to reach out to their consumers. They recently undertook one such initiative for their iconic Ayurvedic balm- lodex. GSK through Vritti I …
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