Posted by Missing Billi ö ‘Ummedoo se judi hui hai yatrioan ki dor…’ A passenger waiting for his bus at the bus station is a potential buyer and hence his expectations are a must to be met. As the passenger’s expectations increase the marketers have to find newer ways and means by which they can …
Bus Station ab aapke ummedoo se adhik pradān karenge! Read More »
Posted by Missing Billi ‘Hum jaaha khade rahete hai, line vahi se shuru hoti hai’ With Vritti new innovative tool of Suddha Desi Mass Communication, many Fast Moving Consumer Goods (FMCG) companies have shown their interest in investing in this new type of media where only a specifically calculated number of villages are targeted. Out …
Bus stands in Punjab witness a quirky new way of film promotions Punjabi cinema a.k.a ‘Pollywood’ is best known for its unforgettable dialogues and electrifying dance moves. Lately, bus stands in Punjab have livened up as the passengers witness short clips of upcoming films. These movie teasers have caused quite a buzz between the passengers …
Brands make the most of this new form of advertising at the cost of just 1 Paisa! In a world where the cost of living is only increasing by the day, money loses its value. India, having the rupee as its currency saw days when its citizens could buy goods for less than a rupee. …
The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in …
