vritti

Articles and Opinions

Another Feather in the Cap

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By, Dhiraj Naik Its was a routine visit to a client who had just given us a campaign a small one but this one matters a lot as it was a central govt agency and it had given us an order for the first time . Yahhhooooooo amazing feeling ………. When discussing with the Ast Director about the same I insisted him to come and listen to the Jingle on our bus stations .He was reluctant at first because he had some meeting which was scheduled so he decided to send a newly appointed officer to accompany me for the visit . On the scheduled time I reached the office and I picked up the Officer and we set out for the panjim station which is the biggest and the most buzzing Bus station in Goa. We had to cross thru the Small traffic and the beautiful Rua De querem on th way to the bust station. There was ample parking space at the EDC Patto complex so we did not waste time in Searching for a parking space and we reached our destination. We reached the station and luckily the jingle for the department started playing when he heard it he checked his time and was happy it was playing as per the time we had promised . He said ” You people are punctual and True to your word with timing hope this is not just because i am visiting ” . I said ” Sir this is possible due to our centralized control room all Advt either Audio or Video are played on time and we also make sure it is played as many times as we commit to you . He was impressed and asked me to show him around the entire station. I showed him our work stations and how the announcements are made he then told me that he himself is a IT graduate and used to work for a IT company dealing in Networking before clearing Central Govt exam and reaching this point in his career . He also told me that it is very difficult to manage such a big network specially because it is online and everybody has to be on their toes because anything can go wrong. It was easy for a person to know the specialty of our complex technology because he was a person from IT background. After spending some time on the bus station and giving me some inputs for the next Campaign( Great News ) he said lets go as he was very happy to have a firsthand experience of our system. He also told me after doing campaign with various other forms of media he was happy we are the only one who were willing to share all the info on how the system works and accompany him on site Visit so he could have a firsthand experience of the campaign. After dropping him to his office he told me “I will give a positive feedback to his seniors an make sure we get more campaigns in coming Months ” . I was very satisfied with his last remarks Because I always new we are doing a great Job in terms of spreading awareness through our media but getting acknowledgement for our Technological superiority was just another feather in the cap…………..

Customer is the wise king

Articles and Opinions, Audiowala Busstand / By

By, John Agadi Well, let me give my introduction first. I am from Insurance sector with a rich experience of training and orientation. I have been working in the niche for quite some time. I learned the knacks and tricks of handling clients and business partners from y seniors during the early years. Very soon I started interacting with clients from diversified backgrounds like government sector, corporate and retail. However, I got the benefit of concept selling that is quite similar to Insurance selling. I would like to mention an incident which shows that customers are quite informed nowadays. We should not take them granted. Going for a deal unprepared is not a good thing today. Our company got the order for media and advertizing of a prestigious bank in Belgaum. The order was sanctioned from the Bangalore HO, and it was for 20 branches across the state. When I approached the Marketing Manager of my client, I was pretty confident that I am going to bag the deal and the meeting is just a formality. Moreover, we had worked with the client earlier. Hence there was already a good rapport. When I met the Marketing Manager whom I have been interacting so far, I was told that the AGM of the branch wants to see me. He wants to know further about Vritti Imedia. I knocked his cabin and with his permission took my seat. He stared me for a moment and started responding mails and attending calls without even taking notice of mine. The moments were full of tense and anxiety. After 10 long minutes, he turned to me and announced that he was looking at our companys website from last few minutes. What Vritti Imedia is all about and what we have been doing so far. After that, he leaned forward and asked, What is the difference between the price and the cost? It was a big blow for me. I was not prepared for it frankly. I was not in a position to admit it, for sure. I gathered courage and answered that price is the short-term proposition whereas cost is the long-term one. He stared at me and told that the answer was certainly not up to the mark. My palms were sweating, and I was pretty sure that the sale deed is not going to be signed. He explained me the difference first and then inquired about Vritti Imedia. How are we handling different projects and how are we adding value to it? I told him about 360 Degree Branding, Audio Wala Bus Stand concept, etc. He was a bit impressed with it, but the things were still dicey. Finally, he told that he is going ahead with the order just because he has to spend the budget sanctioned for this project, and we approached at the right time. It was not a positive remark for me indeed, but I was happy that he is impressed with Vritti Imedia and its performance so far. The takeaway is that the customer is quite informed and aware today. When we meet him, we should be ready with all answers. In short, customer is not simply the king but an informed king!

Main Roz kuch na kuch Bus Stand par sunta hoon

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By, Kamaldeep Singh Branch Manager- Chandigarh I would like to share one experience regarding impact of our medium to daily passengers which give us positive energy & also help us for getting retail order.Few days back Me & Patiala Area Manager visited one Garment shop at Patiala as a routine call. When we start out discussion with owner he didnt show much interest as he has branded showroom having all big brands. He told us that Bus traveler is not our customer. But important thing was he still ready to hear more from us regarding our medium. During our discussion one of his salesmen who was also senior worker told him that Sir main roz kuch na kuch Bus Stand par suntan hoon aur Acha chalta hai. Bus Announcement bhi hoti hai aur advt.bhi chalta hain. His words help us to for getting an order for three months on the spot from one of the reputed Garment Showroom of Patiala. As a Sales Person I learnt from that incident that every common man is noticing our medium. Indirectly PIS system is good marketing & recall tool for all retailers or brands.

Audio Advertisement On Bus Stand.

1 Comment / Articles and Opinions / By

By, Mr. Shashi P. Tiwari It was a summer sunny morning; of April 2016 a loud cracking voice shouted outside my home Patil…..O..Patil it was just 6am in clock. I came and open the door; good morning Shyam I said. I change my dress & we both went to our daily work of (PMGSY), which was newly started in our village with the help of our serpunch Mr. Namdev patil and the scheme was announced by our new government or with a smile I can say Modi jis government. We both are child hood friends and belong to an average farmer family of Niphad Taluka within Nasik District of Maharashtra. As we all know Lok Sabha election 2014 was one of the longest elections of Indian history, starting from 7th April to 12th May 2014. The 16th May 2014 was the day the new Modijis government won the elections with full support of Indian people. The celebration of winning the election was seen in each and every part of India as if; we have won the cricket world cup or more than that. We have huge expectation from the government and within 3 years we have started seeing how aggressively they are working to improve our leaving standard and employment even in village. Like every morning for vegetable sale we use to go Nasik Sabbji Mandi for selling our vegetables. But an audio helped in changing our village environment, just 6 months before I & my village serpunch Mr. Namdev Patil were standing at Nashik Central Bus Stand, during that time we heard an audio advertisement regarding Pradhan Mantri Gram Sadak Yojana(PMGSY). Namdev said we need to see the details of the yojana so that we can implement it in our village. I smiled and said why not sure & for the same we can take help of my smart phone which will give us the details of the yojana on web as well as on PM app. From that day whenever we come to Nasik central Bus stand we sit & hear the new & updated schemes of Government, thanks to the audio advertisement on bus stand.

Vritti I Media success in Bus Stand Advertising in Karnataka

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By, Ravi Galagali For any country the safety of the women & Child are main concern, recently Indian Government has done a big Campaign for Protection of Girl Child (Beti Bachavo, Beti Padhavo), lead by Honarable Prime minister Of India. I consider myself very lucky to work for such a noble cause for Department of Women & Child Development Government of Karnataka. The campaign was about Women & Child Trafficking issue, which is main concern of the Society. Being Audiowala Bus Stand in Karnataka, Vritti has a reach of more than 58 Lakh passengers / Day, Strong Coverage of 34,000 Villages with 25,000 Bus Net Work in Rural, Semi-Urban & Urban Areas of Karnataka. Audio Message at Bus Stations is the ideal place to do such awareness campaign for Women & Child trafficking issue. After my several discussions with the respective Officers of Women & Child Dept., They finalized to do a campaign for 30-days. In our discussion we have decided to do a 30-days campaign in 3-steps, each step campaign of 10-days Step 1 : Awareness campaign, Step 2 : Educating People (Victims) & Step 3 : responsibility of the people (Society) Step 1 : The content was about, people, involve in Women & Child activity are violating the rule of the land & this crime will be punished with harsh punishable offence. Step 2 : Educating Victims to come openly for help, Not to hesitate to report Police, Calling helpline number for rehabilitation. Step 3 : Apart from Victims, People of the society should bring to the notice of the Officers for rehabilitation of the victims by calling help line number making them the part of the campaign. Need your input & guidance to share my experience in coming days!!