When 75 percent of the population belongs to the rural market, it is inevitable to build strategies that suit this huge population. However, unfortunately, all our marketing efforts have been centered on the urban population. There were several reasons behind the disparity. Firstly, the rural consumers were not very brand conscious earlier. They were more …
What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand …
India is a land of diversified cultures. It is an enormous melting pot of religious beliefs, customs, and traditions. Religious events, melas, jatras and yatras are our cultural identity. They are going on round the year in different parts of the country. Typically, a jatra or yatra is a religious event where thousands of people …
Rural Yatras and Jatras A mode of rural marketing Read More »
There is a saying in Hindi that means, the world will bend the only thing is you need someone who can do it. Vritti iMedia, the leading advertizing agency in India has proved it true. The company is known for introducing new and innovative ideas that are simply unique in the niche. The team works …
