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Articles and Opinions

Rural Marketing The Road towards future

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What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market? Well, the majority of the companies are targeting their resources towards the villages and small towns spread at the length and breadth of India by conceptualizing and implementing innovative campaigns for the rural markets. Hiring a profound rural marketing agency in india such as Vritti Imedia brings amazing results. Rural marketing is the success mantra Statistics says that not only small and medium-sized companies but FMCG giants like Unilever and ITC are also establishing separate marketing and sales workforce to cater this market. When creativity and innovation get added to marketing strategies, it brings phenomenal results. Companies like Vritti Imedia put extensive efforts in identifying the ways of attracting rural consumers. It blended technology seamlessly to the marketing concepts so that implementation becomes effective. The unique and innovative ideas such as Audio Wala Bus Stand established new benchmarks of Rural Marketing in Rajasthan, Punjab, Goa, Karnataka and several other states. It is a cost-effective initiative with exceptional results. Blending cultural events with rural marketing concept Experts say that marketing campaigns targeted to urban consumers will be an increasingly costly affair. As the rural market shows a promising future, it is the need of the day to conceive out-of-the-box ideas to lure rural consumers. Vritti Imedia used the religious and cultural events and did exceptionally well in the field of Rural marketing in Maharashtra. Events like Kumbh Mela and Pandharpur Wari were effectively used for targeting consumers. Statistics shows that the events recorded a remarkable surge in the number of Rural BTL Activation. Rural market is certainly the road towards future. Every entrepreneur should be prepared for it!

Bus stand audio announcements helping rural people to gain information while traveling

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Do you know about the second largest mode of conveyance in India? Yes, you guessed right, it is the bus network. Though not centralized and structured as the Indian Railways (which is the First Position Holder), it carries millions of people from one place to another. The fleet of state government owned and private buses run within the boundaries of a state and inter-state routes serving the largest chunk of the population in our country. No wonder, Bus terminal Advertising in India looks a lucrative and promising area to marketing geeks like Vritti Imedia. They see it as an opportunity of providing information to the rural consumers as well as use it for branding and product promotion. It is a unique initiative Just to remind you, Vritti Imeada is the pioneer in using bus stands as the opportunity of spreading awareness of social values, sharing valuable information such as weather forecast or traffic congestion in the big towns (where rural people travel for several reasons), or to make them aware of different welfare schemes run by the government. Vritti Imedia is amongst the top Audio Visual Advertising Agencies in Mumbai. It is the first company in India that thought about the possibility of product promotion and information sharing through rural bus stands where the footfall is enormous. The idea clicked pretty well. Vritti got acclaim from clients, rural consumers, and marketing forums. It was nominated and won several awards in several events. Why do people find it so effective? Bus Stand Announcement Advertising has been incredibly effective because of two reasons: People pay attention to it because the announcements tell about the bus availability, arrival, and departure. When other useful information is shared with the bus announcement, it is heard attentively. Hence, branding and product promotion become greatly effective. The time people spend at a bus stand is a leisure time when they are free from the worries of day-to-day affairs. It is the reason; they hear the announcements and other useful information with concentration. It is needless to say that the impact is high. Marketing experts at Vritti Imedia put a great time in research and analysis before coming out with such a path-breaking idea. It is the result of immense efforts. Modern analytic tools and research methodologies were used to determine the success and effectiveness of Bus stand audio announcement. Post-implementation study shows that it is one of the most effective and successful marketing strategies so far.

Audiowala bus stand: the latest means of promotion

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As there is saturation in the urban markets because of high competition and increased brand awareness, entrepreneurs find the rural segment quite attractive. It is still an unexplored market with a tremendous growth potential. However, the biggest challenge is to connect to the rural consumers in such a way that they find the product suitable for their needs. Experts say that designing the right campaign is secret to success. Only those rural marketing companies can succeed who can conceptualize the best-fit marketing ideas. Vritti Imedia is a reputed name in the field of product marketing and branding. It has created a history by conceptualizing Bus Stand Announcement Advertising to promote brands and services. The idea has been appreciated not only by customers and clients but also by critics and industry experts. A simple yet highly effective concept: Audio Wala Bus Stand Using bus stand for product promotion is an out-of-the-box idea indeed. None of the btl activation agencies in Mumbai has ever tried it earlier. Vritti Imedia did in-depth research to check the effectiveness and utility before coming out with a detailed plan. The bus is the second most popular mode of conveyance. Hence, bus stands are amongst the happening places in towns and villages. The central announcement system communicates about the arrival of the buses. Since people pay utmost attention to the announcement, it is a brilliant idea to use it for brand and product promotion. The project implementation team studied bus services in several states of the country. Only those states preferred where the availability and usage are maximum. Punjab, Maharashtra, Rajasthan, Goa, and Karnataka were selected in the first phase. They are known for high quality of roads and bus services. Vernacular product campaigns are developed to attract the maximum audience. The team chose products and brands that are closely integrated into the rural lifestyle. Due to such a careful implementation, the idea got a great success. Experts call it the new means of product promotion and branding in the rural market. It is a cost-effective and highly penetrating idea. It is the best advertising idea Vritti Imedia is amongst the top Audio Visual Advertising Agencies in Mumbai. It is a company that keeps innovation and creativity at the top priority. The team goes through a systematic process of research and analysis before coming out with an idea. The concept of Audio Wala Bus Stand got immense accolade and praise from critics and experts.

RSRTC is going to organize Asthma Camp for drivers, a positive effect of Vritti Imedia

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By, Rajender Chhabra When important announcements are made in public places, they become a necessity after some time. People get used to it and use the same for public welfare. Vritti Imedia started automatic announcement system on the bus stands. It started with the idea of promoting brands and products, but it has become a useful medium. Recently, Shri Navkar Hospital of Jaipur used the public announcement system of Vritti Imdeia to create the awareness of their services to the masses. Shri Navkar Hospital is one of the renowned centers for Asthma and Respiratory Problems in the state of Rajasthan. The campaign was focused on the various treatment methods and their effectiveness. The announcement made a great impact amongst the staff members of transport companies. They contacted Dr Manish Jain, Director Navkar Hospital and discussed their problems. They were diagnosed and treated for the same. As people got benefited by it, there was a big surge in the number of patients visited the hospital. Rajasthan State Road Transport Corporation is planning to arrange a camp for the treatment of Asthma and Respiratory Problems at the Sindhi Camp Bus Stand of Jaipur. Dr Manish Jain informs media about it. “We used the announcement system set by Vritti for one month to test the effectiveness. We were overwhelmed to see the impact of it. Our message reached to almost 100% audience, and they showed a tremendous interest in it. We saw a big surge in the number of patients from the rural areas. They were treated with the best methods.” “Drivers of the state transport buses are required to drive in the rural areas where the quality of the road is not up to the mark. Over exposure of dust and smoke causes all sorts of respiratory issues, including Asthma. It is the reason; the majority of patients are drivers by profession. We got the information that there are many such patients who are not able to attend the camp because of their professional commitments. Hence, we are planning to repeat it very soon. Even the senior officials of RSRTC also insisted the same.” Dr Manish Jain told that the public announcement system set by Vritti is not just a medium to promote brands or do marketing activities, but it is a wonderful mode of communication. Not only RSRTC staff, but it can benefit to the masses in future. (As informed by Dr Manish Jain, Director, Shri Navkar Hospital and Shwaas Center, Jaipur)

Vritti I Media and ARL Infratech build the brand image by public service in Diggi Kalyanji Mela

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By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great importance to the devotion. It makes them special. These Yatras not only make people proud of the rich cultural heritage if India, but they have also become an effective medium of reaching the customers by promoting the brand, products, and services. They offer an easy and economical way of marketing. In the Diggi KalyanJi Mela of the Tonk District of Rajasthan, the social facet of brand awareness has invented a unique method of product marketing. ARL Infratech participated in the arrangements during the Mela. The company collaborated with the local administration which made a great impact. Ankur Fiber Cement Sheets, the flagship product of ARL Infratech gets an immense boost after the event. Vritti Imedia, the cmpany that organized the event on behalf of ARL Infratech arranged free pick-up and drop for differently able devotees, elderly people and patients. The services were extended to the police and other volunteers. To control the carbon footprint, E-Rickshaws were used in the event. These small battery-operated vehicles were functional in the three kilometers distance up to the core Mela Area. The vehicles displayed about the features and specialties of Ankur Fiber Cement Sheets. The campaign lasted for five days and it was incredibly successful in creating the positive image of the product and the brand. Also, it was a great help to the devotees, police staff and administration.