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Increased Taxes Help Defend KARKROGUE

From the CEO’s desk / By

‘’Cigarette ka dhua ab hogaya hai bhari, kyuki tax ho gaye hai bhari Iss bhari tax se bhag jayegi karkrogue ki bimaari!’’ Now if you spot a smoker, you can easily judge their wealth. On the World No Tobacco Day 2014, 31st May, the taxes over tobacco have been raised because it was concluded that this could be the only effective and cost effective option to stop people around the world from smoking and using tobacco in different forms. This would not only benefit the health of the beings on our planet but also contribute economically. Have you heard of the corporate social responsibility undertaken by Vritti iMedia? As a corporate social responsibility, Vritti i media have supported a social awareness campaign on smoking and effects of smoking.  This CSR was in a form of a seminar which was held on the World No Tobacco Day, 2014. The seminar was held at the S.Nijalingappa college of Dental Science & Research Auditorium, Gulbarga, Karnataka. The seminar was also in association with Nirni Cancer Foundation, Hyderabad. This Session was addressed to the students to keep distance from smoking or using tobacco for any other purposes. Dr. S. S. Nirni an eminent oncologist at the Omega Hospital shed some light on the dangers of consuming tobacco and its products. At the session other topics like Stress management, How to write exams and Time Management were also a point of discussion. Finally the session ended successfully with good number of supporters. The supporter of this campaign, Vritti i media have bagged a feeling of gratitude and achievement after their participation at this social initiative. Out of the world population, One billion smokers have been polluting the air by smoking tobacco. This directly affects the children who have been breathing this tobacco polluted air, causing deaths due to passive smoking. 100million deaths have been caused due to tobacco in the 20th century, and with the current trend in the toll of deaths due to use of tobacco, 21st century will see up to one billion deaths. More than 80% of the smokers live in the low and middle income countries i.e. developing countries; hence increasing the taxes over tobacco is a bonus to prevent the masses from the developing countries to smoke. Along with making business in the advertising world, Vritti iMedia have also fulfilled their corporate social responsibility by taking this step towards preventing people from using tobacco and tobacco products worldwide. Also apart from this, Vritti iMedia have initiated Shuddha Desi mass communication tool, which is a new kind of media where along with daily announcement at the bus stations there will be informative and entertaining audio clips played at equal intervals. This tool now has been used in many parts of rural India, and the audience it has grabbed is remarkable. With the ‘ab ki baar Modi sarkar’ campaign turned successful with this tool, now FMCG companies are also willing to invest in the Suddha Desi tool by marketing their products in the rural areas.

The Modi Wave Got Louder at Bus Stands

Client campaigns / By

The winning political party chose bus stands in Karnataka for political advertising. With the glorious win of the BJP party, everyone is left wondering what led to this final result. Was it the promising agenda to bring a change to this nation? Or did their phenomenal advertising strategy also contribute to this victory? Of, course we all know the famous ‘Ab ki baar Modi Sarkaar’ campaign. This campaign was broadcasted among many mediums, including a new innovative medium that uses the power of the public announcement system at bus stands. This activity in particular was carried out at bus stands in Karnataka. It involved playing advertisements of the BJP at selected bus stands in Karnataka. These advertisements were played through the same speakers that give out bus announcements. Getting attention from target audience was main priority and this was definitely achieved with a system that that is hard to miss. This concept of bus stand advertising is a part of rural advertising. The main aim of rural advertising is to reach out to those beyond the boundaries of cities. Neglecting them would only mean loss of a big group of target audience. The consumer base at bus stands includes daily and occasional travelers, students, working individuals and village citizens travelling for household needs. This medium definitely helped in contributing to their victory. A medium that has worked so well for political parties has also helped in promoting other FMCG brands outside the boundaries of the city. It’s proven that bus stand audio advertising works best for brands according to a research by AC Neilsen. The report states that this medium received 98% recall value from consumers present at the bus stand. If this medium could work for BJP, it could definitely prove effective for all other political parties alike. A combination of a strong advertising strategy along with great leadership proved to be the key to the BJP’s success.

Filmy Tadka at Bus Stands in Punjab!

i-Media Updates / By

Bus stands in Punjab witness a quirky new way of film promotions Punjabi cinema a.k.a ‘Pollywood’ is best known for its unforgettable dialogues and electrifying dance moves. Lately, bus stands in Punjab have livened up as the passengers witness short clips of upcoming films. These movie teasers have caused quite a buzz between the passengers who await their bus. Catchy visuals and pumping Punjabi songs seem like a treat while they wait in queue. The special ingredients to this perfectly filmy masala are a bus stand, a few LCD screens, passengers and films waiting to tease their audience! All these ingredients make a perfect mix for advertising. This medium in particular seems to be taking over the other alternatives for film promotions as it has captured almost all of the Punjabi films since its introduction. This concept took off 6 months ago, and is still going strong. A list showing every Punjabi film that has been advertised through this proves the popularity of this new medium.20 Punjabi movies are already a part of this list that is ever growing. A few of the movies that turned to bus stands for advertising are Ishq Garrari, Heer & Hero, Just U & Me and Disco Singh among others. These movies are popular hits of Punjabi Cinema. They have largely benefitted by advertising at bus stands. The success of these movies at the box office proves the effectiveness of this medium. This simple yet innovative concept has more benefits than one. Along with subtle entertainment to passengers it definitely has the power to effectively promote films. This is because bus stands gather all types of consumers and so, are simply the perfect places for film promotions. Bits of filmy dialogues and Punjabi songs make the perfect agents for promotions. These filmy tidbits are impossible to escape as it gets every passengers attention. This medium is soon anticipated to take over Bollywood. With taking over Punjabi cinema, an entry into Bollywood seems sure. A medium that has worked so well in Pollywood will definitely do wonders for Bollywood. It’s the smart way of advertising at the right place.

The new face of advertising

advertising in rural india / By

Advertising takes a fresh turn as it explores a new concept in rural areas The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is advertising at bus stands. This new concept has been more than just ‘accepted’ by big brands today. How does this work? Bus stand advertising uses the public announcement system at bus stands to play catchy audio advertisements promoting brands. The reason why this works so well is that every passenger’s attention is on the announcements system, which makes it nearly impossible for them to miss the advertisements. In this way, thousands of passengers are exposed to the advertisements every single day. It’s a proven fact AC Nielsen was given the responsibility to research about the effectiveness of this medium. After an extensive survey, the reports stated that this medium gained 98% recall value as compared to other mediums. A medium so efficient, it promises to increase sales of a brand along with increasing its reach. Vritti i Media, the experts of rural market, happen to be the pioneer of this innovative new concept.

Could you buy anything worth 1 Paisa today?

i-Media Updates / By

Brands make the most of this new form of advertising at the cost of just 1 Paisa! In a world where the cost of living is only increasing by the day, money loses its value. India, having the rupee as its currency saw days when its citizens could buy goods for less than a rupee. To think of the same now, would be more than difficult; or rather impossible. Now, there is great news for brands, as a new form of advertising makes this possible. What is this methodology? Advertising at bus stands through public announcements happens to be both, effective and cost effective for any brand. This concept uses the power of the public announcement system to increase brands sales in rural areas. By carefully advertising in local dialects and running the audio advertisements at regular intervals, this medium seems promising for increasing a brands reach by making a personal connect with the target consumers. Thousands of consumers at 1 Paisa Each bus stand gathers thousands of travelers every day as buses are the sole means of transport and commuting in rural areas. Bus stands are therefore the perfect hub for advertising in rural areas. It is impossible to escape these audio advertisements that gain full attention. It’s no wonder that so many brands are turning to this medium that guarantees a successful campaign and costs just 1 Paisa per target consumer. Know more about the success story of political communication in Karnataka.