Pure Native Auzar “Naye daur ka naya auzar, suddha desi ka mazaa hi hai kuch aur!” When you visit your native, don’t you want to treasure the fragrance and taste of the food cooked in pure suddha desi ghee that your grandmother has prepared? Similarly, Suddha Desi mass communication tool is built in such a manner that if you were ever to visit your native again, your favorite place to hangout would be the bus stations. This is the chamatkar of this new mass communication tool which is currently being used in rural India, a tool that is made for flawless INFOTAINMENT What is Sudddha Desi Tool? Suddha Desi ek chamatkari auzar hai, jiske bare mai aaj hum charcha karnege, this mass communication tool has been built in such a way that it benefits not only one, but all. This new type of media can neither be compared to radio nor to television. It is altogether a new concept; the main feature of this tool is that the advertising cost for an ad to be aired is just 1 paisa per passenger. Now for example, if you are watching television and you catch a sight of a store advertisement offering you good discounts on grocery but it would naturally slip off your mind by the time you are back from work. Now waiting at the bus station, you suddenly happen to hear the same advertisement in between the announcements; won’t this be a reminder call for you? Yet another advantage of this auzar is that you can simply kill time at the bus station listening to informative news, interesting advertisements and entertaining music. India is a country where people hear you only when you yell. This specially happens at the bus stops in the rural areas where the conductor is yelling at the top of his voice about the destination of the bus, hawker on the street screaming aloud to sell his goods; all of this is to attract customers. In a similar manner this Suddha Desi tool would play audio clips at the bus stations wherein any song clips, important news, offers at the stores and many such audio clips can be play. Vritti iMedia has brought about change in the way rural marketing can be done. Suddha Desi tool has been aired in many rural Indian areas and has also proved to be productive, all thanks to Vritti iMedia.

Posted by Missing Billi ‘Yaatriyaan Kreepiya Dhyaan De, Yaaha Gadi… Aye Dhinka chika Dhinka chika Dhinka chika Aye Aye!’ Bus stations are the heart of India and, are also a meeting point between the urban cities and the rural areas. There are thousands of people travelling between these checkpoints and thus these bus stations are a prime spot to catch the passenger’s attention. Passengers listing to the advertisements through the announcement speakers at the bus stations are the potential buyers, hence ‘A Passenger = A Buyer’. Here, grabbing the passenger’s attention is of utmost importance; and Vritti iMedia have correctly spotted these potential buyers and have accordingly created the tool of Suddha Desi mass communication which best helps grab attention. Why is it that we say the bus stations are the heart of India? Bus stations in the rural India are like malls to the passengers, this is because the bus stations are surrounded by shops and hawkers. And the passengers are masses, buying media from the advertisers who advertise their products through the announcements speakers by listening to these announcements. Now these advertisers have to work hard and create pleasing content regarding their premium products, because this is what is catching the passenger’s attention. And they not only have to grab the attention of the passengers but also have to see to it that their products are easily available in the shops and stores around these bus stations, so that the passengers can go and purchase them. Suddha Desi mass communication tool is an ideal way to market the premium products which will directly lead to sales, and in addition improve the rural lifestyle. Vritti iMedia’s Suddha Desi tool is a simple, straight and compulsory medium of mass communication; simple and straight because the audio advertisements played at the bus stations are in simple and straight language that the locals follow, and these advertisements also Infotain the passenger and compulsory because the passenger have to listen to announcements to keep getting updates on the bus schedules. The audio advertisements through the announcement speaker create a buzz at the bus stations thus keeping alive the spark needed. And in addition all this, the bus station also fulfill the passenger’s expectations by entertaining them at the same time. This can be an amazing selling factor from the advertiser’s point of view thus and thus leading to GROWTH.

Posted by Missing Billi ö ‘Ummedoo se judi hui hai yatrioan ki dor…’ A passenger waiting for his bus at the bus station is a potential buyer and hence his expectations are a must to be met. As the passenger’s expectations increase the marketers have to find newer ways and means by which they can fulfill these expectations, and one of such expectations gave birth to the tool of Suddha Desi mass communication, which seems to have set perfectly for rural marketing. Along with the expectations comes more and more business for the marketers. Like for example with the advertisements played through the announcement speakers, will have an effect on the passengers and in order to prolong this effect; brochures can be distributed and banners can also be put up looking at which the passengers can take more interest in the products. Now what do you think could the passenger’s expectations be?  These bus stations are typically those that link the rural areas to the urban cities, so they all naturally are long distance buses. Now the spare time that the passengers have while waiting for the bus is very frustrating, and the passenger would expect some kind of entertainment in such a situation. Now if we make the bored passenger listen to songs or may be an infotaining audio clip through the announcement speaker; his expectations can be fulfilled and also he might take interest in the products that the marketers advertise. The audio clips in way create more and more business for the giant companies who are willing to market their products here. And these announcements will be a way through which the giant companies will penetrate their premium products into these rural areas, thereupon remolding the rural lifestyle. With the improved lifestyle in the rural areas, the people’s expectations will keep on increasing and thus transforming the rural area into a developed town. This is the same treatment that today’s fully developed cities had once been given to improve their lifestyle. The process is gradual but the results will definitely be worth while.

Posted by Missing Billi  ‘Hum jaaha khade rahete hai, line vahi se shuru hoti hai’ With Vritti new innovative tool of Suddha Desi Mass Communication, many Fast Moving Consumer Goods (FMCG) companies have shown their interest in investing in this new type of media where only a specifically calculated number of villages are targeted. Out of the total 6 Lac villages in India, merely 10,000 villages round up as the new ‘Creamy Layer’ for these FMCG cos. Companies like Hindustan Unilever (HUL) and Godrej Consumer Products (GCPL) are now targeting this new ‘Creamy Layer’ to extract growth by offering them the premium products. Scenarios are being re-experimented on the Creamy Layer of villages just like the now fully grown towns had been experimented. Our first question is that, why have the FMCG companies turned their eyes to the Creamy Layer of villages?  Well, there could only be one strong reason, and that is GROWTH.  But our next question is an imperative one, how do you think can the FMCG companies market their premium products to the Creamy Layer of villages? There are numerous options they could opt from, but with the Modi sarkar campaign turned successful using Suddha Desi auzar, it is obvious that the best entry they could get is by using this tool which is purely Indian. Here we say purely Indian because after several considerations it was concluded that Indians as a whole, hear you only when you yell and also yell when they have to tell. Hence Suddha Desi mass communication tool is created keeping the ‘Indian Aspects’ in mind, which will add up as a factor towards sales. The bored commoner who waits at the bus station has to by default hear to the infotaining news from the announcement speaker because he has to keep up on the schedule for the buses and cannot afford to be inattentive to the announcements. The metro cities which were once called as the creamy layer have now grown fully, so naturally the next creamy layer i.e. target audience would be found in this 10,000 villages, which gross up to 50% of the total rural GDP in India, and these villages only total upto 2% of all the villages in India yet contribute so much to the economy. Vritti’s new auzar is one of many rays of hope for the FMCGs to market their products in these villages, subsequently improving the village lifestyle.