Bus stands in Punjab witness a quirky new way of film promotions Punjabi cinema a.k.a ‘Pollywood’ is best known for its unforgettable dialogues and electrifying dance moves. Lately, bus stands in Punjab have livened up as the passengers witness short clips of upcoming films. These movie teasers have caused quite a buzz between the passengers …
Advertising takes a fresh turn as it explores a new concept in rural areas The world of advertising is constantly on the move as it witnesses new innovations every day. The trick is to find new ways to keep a brand alive in the eyes of the consumer. The latest trend in this case is …
Brands make the most of this new form of advertising at the cost of just 1 Paisa! In a world where the cost of living is only increasing by the day, money loses its value. India, having the rupee as its currency saw days when its citizens could buy goods for less than a rupee. …
The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in …
Rural advertising is growing fast and strong as it is consistently helping reputed brands increase their reach and gain profitable sales. The taluka is the centre of main activities happening in rural areas and hence, is of high importance when you choose rural advertising as a part of your media plan. Talukas generally have a …