The perfect mix of urban and rural communication helps brands increase sales The concept of public announcements has never been more effective than its present use. A new medium cleverly uses the public announcement system at bus stands. This is the place where India meets Bharat, as urban brands effectively advertise and increase sales in …
Rural advertising is growing fast and strong as it is consistently helping reputed brands increase their reach and gain profitable sales. The taluka is the centre of main activities happening in rural areas and hence, is of high importance when you choose rural advertising as a part of your media plan. Talukas generally have a …
Wherever you go, the ads will now follow you. Imagine waiting for a bus at an inter-State terminus and hearing a jingle waft out of the public address system. Or driving down a highway, and finding that wayside eateries are offering product samplings of all kinds of brands. In Maharashtra, 80 bus stations and several …
Summer is fast approaching and families are busy making plans about where to go and how to travel. Whether rail or road, these potential consumers will spend hours en route, and perhaps make a few pit-stops at food-malls. As advertisers, it is important to stay ahead of the marketing curve by making the requisite moves …
Transit media is defined by Wikipedia as : Transit media is a form of out-of-home advertising that uses vehicular platforms to establish a mobile brand presence. Typically, transit media campaigns are employed in denser urban environments to maximize brand exposure to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements …
Transit Media Advertising: Does your ad campaign have what it takes? Read More »
