What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
Pandharpur Wari, Wari, Ekadashi Yatra; you call it by any name. It is the biggest occasion of Maharashtra where millions of people walk miles barefoot to show the gratitude, devotion, and dedication towards Lord Vitthal. Yes, it is the lok mahotsav (festival of people) where age, sex, caste and financial status lose their relevance. Everyone …
Incredible rural marketing ideas of Vritti Imedia plunged Pandharpur Wari last year Read More »
The greatest emotional need is to feel appreciated, the clich holds true with an individual as well as an organization. The feeling of cheerfulness is quite apparent when the Director – Marketing Strategies and Public Relation of Vritti Imedia MR Rajesh Radhakrishnan talks to the correspondent about the overwhelming performance in the 6th APAC Customer …
Vritti Imedia comes out with flying colors in ACEF ad FLAME Awards Read More »
If you are a religious person who doesnt miss a single opportunity of taking a dip in the holy rivers by participating in humongous events such as Kumbh or Simhastha, then you must have noticed the noticeable change happened in the recent years. The commercial aspect of such gatherings is not limited to the grand …
The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …
Understanding the rural consumer is also important for rural marketing Read More »
